REVISED: December 14, 12
1. Information Collected Through Our Site
We gather two basic types of information through the Site: personally identifiable information that identifies a person as an individual ("Personal Information") and non-personally identifiable information, which includes aggregated information, demographic information, IP addresses and any other information that does not reveal a person's specific identity ("Non-Personal Information").
- Personal Information. You do not have to provide Personal Information to use the Site. However, you may need to provide certain Personal Information to use some of our services. For example, when you sign up with Lulu, you establish a password-protected personal account for creating, storing and publishing your Content, as well as for using our other services. In order to establish your Lulu account, we will need your name, email address and password. (The password will allow you access to your account; as such, it needs to be as secure as possible. A good password includes seemingly random letters and numbers, and isn't obvious (as an example, we do not suggest using names of a spouse, child, or pet)). Additionally, when you order Content or other paid products or services, we will need the shipping address, billing name and address, as well as the credit card number and expiration date.
2. How We Use the Information We Collect
Non-Personal Information. Because Non-Personal Information does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share Non-Personal Information, which does not personally identify you, with third parties, for any purpose. For example, we might tell our business partners that a certain percentage of our customers live in California, while a different percentage live in New Jersey. In some instances, we may combine Non-Personal Information with Personal Information (such as combining your name with your geographic location). If we do combine any Non-Personal Information with Personal Information, the combined information will be treated by us as Personal Information hereunder as long as it is so combined.
- Personal Information. We may use Personal Information in the following ways:
- Fulfillment of Requests. We may use Personal Information to fulfill the purpose for which such Personal Information was provided (e.g., to fulfill your purchase or other transaction).
- Administrative Communications. From time to time we may send you service announcement updates with important information about Lulu. Service announcements may contain information vital to your account, therefore members may not unsubscribe from service announcements.
- Other Communications. We may notify you via email or through the mail about new features, products and promotions. We may also send you information on carefully screened third parties whose products or services may be of interest to you. If you wish to unsubscribe from these mailings, please review the instructions in Section 6 ("Opt-Out") below.
- Contests and Surveys. We may occasionally request Personal Information through surveys or contests. Participation in these surveys or contests is completely voluntary. The Personal Information collected is only used for purposes of improving user satisfaction with Lulu products and services, or in some cases, to notify winners and to deliver prizes. No Personal Information collected through these means is shared with or available to other third parties for such third parties' direct marketing purposes.
- Testimonials. Testimonials are used to show benefits to certain programs Lulu offers. Lulu always seeks consent prior to posting any testimonial in which Personal Information is included.
- Customer Service. Any Personal Information obtained through your contact with our Customer Service team or communications with us, such as chat or emails, may be recorded to help us provide better service.
- Internal Business Purposes. We may also use Personal Information about you for our internal business purposes, such as data analysis, audits and so forth.
- Combining Information. At times, we may combine Personal Information collected from our Site and other information you shared with us to customize our service to you and improve your experience. For example, we may recommend products or offers you may be interested in based on what you have liked in the past, or remind you that you have an "active" shopping cart waiting for you. Additionally, in order to provide certain services to you, we may on occasion supplement the Personal Information you submitted to us with information from third party sources. For example, we use the US Postal Service's national change of address database in order to verify customer mailing addresses.
3. Disclosures of Personal Information
- Third Party Service Providers. Lulu shares Personal Information with carefully screened third-party service providers to provide you with the products, services and information you have requested. Examples of such third-party service providers include credit card authorization companies, merchandise distributors, and shippers. Lulu has instructed these service providers not to store, retain or access your Personal Information except to provide our services to you.
- Third Party Products and Sites. Lulu also may share Personal Information with third parties to allow such third parties to provide you with the products, services and information that you have requested. This could include, but is not limited to packages of discounts, rebates, and promotional offers, that are not Lulu products, services or information. Such third parties from whom you have requested products, services and information will handle, store, retain, use, share and access Personal Information in accordance with the terms and conditions of their agreement(s) with you, as well as their own privacy policies, and may use your Personal Information for direct marketing purposes. It is your responsibility to carefully review such terms and conditions and privacy policies, and Lulu disclaims any and all liability relating thereto.
- Third Party Communications. Lulu also may share Personal Information with third parties for such third parties' direct marketing purposes. Such third parties to whom we transfer Personal Information for direct marketing purposes will handle, store, retain, use, share and access Personal Information in accordance with their own privacy policies. It is your responsibility to carefully review such terms and conditions and privacy policies, and Lulu disclaims any and all liability relating thereto. If you would prefer that we do not share your Personal Information with such third parties for their direct marketing purposes, you may submit an opt-out request as described in Section 6 ("Opt-Out") below.
- Forums. Through the Site, Lulu may make available forums to which you can post information and materials. These forums may include, for example, user forums and blogs. Please note that any information you disclose through such services becomes public information, and may be available to users of the Site and to the general public. In addition, when you choose to make a posting on such services, certain Personal Information (for example, a user's name will appear next to a blog post or a user comment) will be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose Personal Information, or any other information, through the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PERSONAL INFORMATION YOU VOLUNTARILY DISCLOSE THROUGH THESE SERVICES.
- Law Enforcement; Emergencies; Compliance. Lulu may disclose Personal Information in the following situations as we believe to be appropriate, even though you might have requested that we don't share your information: (a) under applicable law; (b) to comply with legal process; (c) to respond to governmental requests, including requests from law enforcement and regulatory authorities; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect the rights, privacy, safety or property of Lulu, you or others; and (g) to permit us to pursue available remedies or limit the damages that we may sustain. For example, we may, to the fullest extent the law allows, disclose Personal Information to law enforcement agencies and regulatory authorities to assist them in identifying individuals who have been or may be engaged in unlawful activities.
4. Protecting Your Content
In order to provide quality products, the Lulu employees and third-party service providers fulfilling your order or providing Customer Support to you may see your Content.
5. Updating Your Personal Information
Lulu will make an effort to keep all your Personal Information up to date when you provide it to us. You can update your account information and change your password at any time. You will find this at My Lulu > My Account & Orders > About Me. If you have forgotten your password, you can set a new one by clicking the “Forgot My Password” link on the login page or by contacting our Customer Service team. If any of your Personal Information changes, or you identify a mistake in our records, please use the account profile page on the Lulu website, or contact us using the link in Section 11 ("Contact Us") and we will update your data.
Lulu seeks to have reasonable security measures in place to help protect against the loss, misuse and alteration of the information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. As a result, although we strive to protect Personal Information about you, we cannot ensure or warrant the security of any information you transmit to us through or in connection with the Site or that is stored by us. You acknowledge and agree that any information you transmit through the Site or upload for storage in connection with the Site is so transmitted or stored at your own risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us in accordance with Section 11 ("Contact Us") below (note that if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the problem).
8. Protecting the Privacy of Children
Our Site is not intended for use by children under the age of 13 and is not directed at such children. We do not knowingly collect Personal Information from children under the age of 13. Please do not register at Lulu if you are under the age of 13.
9. Third Party Sites
10. Changes and Notification
11. Contact Us
Please contact us to communicate any questions or concerns.
12. Jurisdictional Issues
The Site is controlled and operated by us from the United States of America, and is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States of America. We do not represent or warrant that the Site, or any part of the Site, is appropriate or available for use in any particular jurisdiction. Those who choose to access the Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. We may limit the Site's availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.