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In 2007, what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brought together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.

Now, in 2008, the effort has been re-doubled with the publishing of The Age of Conversation 2. Asking the hard question - why don't they get it? - 237 authors respond to the changing marketing landscape.

And in the spirit of conversation, you can follow-up and extend your interest in the topics covered in the book at the Age of Conversation blog — www.ageofconversation.com.

All the proceeds from the sale of this book (less printing and shipping) go to Variety, the Children’s Charity. We thank you for supporting this initiative with your purchase.

Update for international orders: We have noticed that the shipping costs for the hardcover version is prohibitive. We are discussing this with Lulu and hope to have a resolution shortly. In the meantime, the shipping for soft covers is much more reasonable and delivers a better margin for Variety. Thanks for your patience.

The Age of Conversation 2: Why Don't They Get It?The Age of Conversation 2: Why Don't They Get It? (book)

Hardcover Print: $29.95

Hardcover. This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

The Age of Conversation 2: Why Don't They Get It?The Age of Conversation 2: Why Don't They Get It? (book)

Print: $19.95

Download: $12.50

This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.