Help Us Say #NOMORE to Domestic Violence

We’re joining the effort to make this Sunday’s big game about more than just football. To raise awareness of domestic abuse and sexual violence, we’re donating a portion of all our profits through Monday to InterAct, our local nonprofit agency that provides safety and support to victims and survivors of domestic violence and sexual assault. We’re setting out to raise $20,000 and you can help us get there!

We’ve been inspired by the recent efforts of the Joyful Heart Foundation’s NO MORE campaign and an existing relationship with InterAct— and we hope to leverage a growing national conversation into greater local awareness and promote the stories of independent authors who have survived and written about their experiences of sexual violence and domestic abuse.

With as little as 25% of domestic abuse and 32% of sexual assaults reported in the U.S., encouraging open dialogue and embracing the voices of victims and survivors is crucial to bringing about positive change. Lulu.com is privileged to serve as a platform for courageous independent voices and hopes to transform the energy around Sunday’s big game into positive action off the field.

To discover brave and powerful voices speaking out about domestic violence and sexual assault around the world, visit Lulu.com.

You can help say #NOMORE to domestic abuse when you get a print book through Monday, February 2 with code NOMORE. Be sure to share the deal with your friends so we can reach our goal donation.

Grab a book to help say NO MORE

Thank you for your support!

A Little Thursday Fun!

meme-january

Release Notes: 2015.03

As part of our 2015 resolutions, we are making it easier than ever for you to keep up with new site features, enhancements and bug fixes by sharing release information in both our community forums and our blog. To start off the new year, we are freshening up a page in the publishing wizard, update iBookstore revenue calculations, enhancing bookstore search, and advising users to upgrade their browsers.

Congratulations! Page Redesign

The Congratulations page of the publishing wizard previously included lots of text, 10 links, and five buttons. Some of the text was helpful and some was a little confusing or out of date.

To remove any doubts about the next steps you should take, we are introducing a redesigned version of this page with a delineated list of actions specific to your project. For example, if you created a printed book with an ISBN, there will be options to manage distribution, order a proof copy, create a spotlight page, create an eBook, etc.

2015.03 Congrats page new

iBookstore Revenue Calculator VAT Update

Author revenues for eBooks sold in the EU iBookstore are calculated on the amount remaining after VAT and the iBookstore’s commission is paid. Beginning January 20, 2015 VAT rates for eBooks will be based on the buyer’s country of residence rather than the blanket 3% rate previously charged. Since VAT rates now vary from 3-27%, authors selling eBooks in the EU iBookstore will see variations in the reported revenue based on the country in which the buyer lives.

To help authors better understand how these new tax rates affect revenues, we have updated the iBookstore revenue calculator to include the VAT rates for each EU country.

To view the iBookstore calculator, go to My Projects, click Manage next to your eBook project, and click the information button next to the iBookstore price.

2015.03 iBookstore VAT

Lulu Bookstore Search

To make it even easier for shoppers to find your book in the Lulu Bookstore, we have implemented exact match searching. When you place your search terms inside parentheses, only those books with titles containing the words in parentheses, in the same order, will be returned in the search results.

2015.03 Exact Match Searching

Supported Browser Alert

Lulu.com strives to make free, do-it-yourself publishing available to as many authors as possible by developing tools compatible for use on multiple devices and platforms. Our designers and engineers must therefore balance the functionality they wish to provide with the capabilities of the browsers and devices used by Lulu authors and their fans.

With this in mind, we designed our most recent site update to be equally accessible on desktops, laptops, and tablets. To ensure you can access all features and functions on Lulu.com, we recommend accessing our site using the current versions of Firefox, Chrome, Safari, or Internet Explorer 9 (or higher).

If you are using an older version of a browser, we will let you know by displaying an alert suggesting you switch browsers or upgrade to the latest version.

FableVision Learning and Lulu Jr. Announce Partnership to Tackle Writing Challenges for Kids

FableVision Learning Logo

Lulu Jr Logo

 

 

 

 

NY Times Best-Selling Author & Creativity Champ Peter H. Reynolds to Host My Awesome Publishing Company! TM Book Creation Platform for Students

BOSTON, MA and RALEIGH, NC–(Marketwired – January 12, 2015) – There’s no feeling quite as awesome as holding your very own published book in your hands for the first time. Two companies have joined forces to make this magical moment a reality for kids around the globe. FableVision Learning, award-winning educational media and software publisher, and Lulu Jr., the children’s division of online self-publishing pioneer Lulu.com, have announced their partnership to develop My Awesome Publishing Company! TM, the web-based writing and book publishing platform designed for young learners, initially grades K-8.The companies will share details about the new product and partnership at FETC 2015 (Florida Educational Technology Conference) on Jan. 20-23 in Orlando, Fla.

According to the most recent U.S. DOE’s National Assessment of Educational Progress (NAEP) Writing Assessment, “Only 24% of students currently write at ‘proficient’ level in eighth and twelfth grades.” FableVision Learning and Lulu Jr. are out to help change that. My Awesome Publishing Company! invites students to experience the joy of creating a book from beginning to final printed copy. The online tool also helps young learners build writing, production and distribution skills that meet required standards, along with first-hand entrepreneurial, promotion and marketing skills. In this way, educators and librarians now have an engaging way to tackle new Common Core State Standards (CCSS), which require deeper reading and writing ability, along with use of digital tools for collaboration, production and distribution.

My Awesome Pub Co

The online platform will be hosted by FableVision’s founder and New York Times best-selling children’s book author/illustrator Peter H. Reynolds (The Dot, Ish, Sky Color). “While folks tussle over the name and definition of writing standards, my work is focused on the mission to encourage creativity and self-expression for all ages, which is why I’m so excited to connect the dots with Lulu — the pioneer in open publishing for grown-ups,” Peter H. Reynolds said. “We can get kids hooked on writing — and improving their writing — along with providing them access to their very own print-on-demand books, giving every child a chance to share their voice with the world.”

Facebook CEO resolves to read 26 books in 2015

Could yours be one of them?

 

Mark Zuckerberg, founder and CEO of Facebook, is known for his ambitious New Year’s resolutions. Last year he learned to speak Mandarin. In past years he became a vegetarian (except for animals he killed himself), made an effort to meet a new person everyday (who was not a Facebook employee), wrote a thank you note everyday, and wore a tie every day (well, this one isn’t as extraordinary).

This year’s resolution, announced on January 2nd, is as equally impressive. “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies”

He is also challenging all Facebook users who like his A Year of Books page to read the same books in the same time period. The page invites everyone to “read a new book every two weeks and discuss it here…. Suggestions for new books to read are always welcome.”

As of this writing, A Year of Books has received over 225,000 likes and Amazon announced that the first title to be read, The End of Power by Moisés Naím has already sold out. Lucky for us, print-on-demand books never sell out!

We are encouraging all Lulu.com non-fiction authors who specialize in cultural writing, belief systems, history, or technology, to tell Mr. Zuckerberg about your book.

It’s easy to do

  • Visit the Facebook page, A Year of Books and click the Like button to join the group.
  • Pitch your book on the page. Tell Mr. Zuckerberg how your book will help him learn about different cultures, beliefs, histories and technologies. Think of this as your 30-second elevator speech and don’t forget to include a link to your book to make it easy to find.
  • Tell your fans, friends and family that you’ve nominated your book to be read so they can like your post.
  • And, finally be sure to let us know you submitted your book for consideration. Simply tag us in your pitch by including Lulu.com in the post or using the hashtag #Lulu.

We wish you the best of luck and hope to see your book on Mr. Zuckerberg’s 2015 reading list.

Our First Reddit AMA

All right, Reddit, we admit it, we have been lurking you longer than we should have.

First you wooed us with memes, viral videos and funny pictures of cats. Then we realized that Reddit has real depth and grit. The front page of the internet has every relevant news article, opinion paper and helpful how-to for whatever your passion is. And you know what? That’s something we can get behind.

Since /r/books became one of the default subreddits you are set up with during account creation, we like to think there’s been a resurgence of interest in what we do best: the printed word. Over three million people subscribe to talk about books they have read, ones they want to read and to exchange ideas on what it really means to be a writer. However, just because /r/books is popular doesn’t mean that’s where our authors go for inspiration.

That’s why we’ve decided to land on /r/selfpublish for Lulu.com’s first-ever AMA. We want to reach out to authors who are doing it on their own, because we know the process is insane and exhausting, but ultimately fulfilling. On December 9, we will be answering your questions about the self-publishing process, how books are made, what “print on demand” really means and so much more.

Hosted by Lulu.com’s global fulfillment team, we will have the entire company at our disposal to get at the nitty gritty details of your roadblocks, the tools you’re missing and the areas where you may need clarification to feel confident in publishing your work.

As a special treat, we will have a coupon code for anyone who comes to participate or even just observe and follow the Q&A session.

At Lulu.com, we believe in authors creating what they love. Let us help you along the way to success as a self-published author. We look forward to your questions!

Email Marketing 101: Making the Most of Seasonal Sales

Let’s try out a few seasonal metaphors for your email marketing efforts…

Stuff your readers’ stockings with email! Deck the halls with deals on eBooks! Pass the turkey and mashed potatoes… and… strategically develop an email marketing plan that takes advantage of Lulu.com’s sales and special offers…

Okay, so that last one doesn’t really flow. But – it’s good advice all the same. Email marketing that coincides with Lulu’s impressive special offers is the next best thing to having your books carried right down your readers’ chimneys.

What’s so great about it? For starters, email marketing works. Social media may seem the savvier approach, but email is roughly six times more effective at bringing in new buyers than Facebook and Twitter. Email gives you a great platform for sharing special offers and introducing new books, without your carefully crafted content getting lost in the endless scroll of tweets and status updates.

And it’s simple. We were recently inspired to share a template with you based on an email from one of our authors to his reader base. So, you can take what’s below based on an offer we currently have running – and be sure to get the email out soon.

 

Email Subject Line: Get <Book Title> for 35% Off

Email Body:

Have you ordered a printed copy of <book title> yet? <Placeholder for one line description of title> If you haven’t placed your order already, then today is the day to do it.

Until December 3, you can save 35% by checking out with code WQT32 on Lulu.com. Simply visit the link: <Placeholder for link to book>, add it to your cart and apply the code at checkout to have your discount applied.

Plus, you can grab copies at a great deal to share with friends and family.

Grab a copy today! <Link to book>

<Author name>

 

See? Simple. You can highlight the current savings, briefly describe the book, and gives easy instructions. It’s low-pressure, good-natured, informative and brief. You can even provide a link right to your Author Spotlight and save your readers from searching.

And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email blast letting everyone know. After all, ‘tis always the season for reading!