Lulu was developed and launched in 2002 from an office in Morrisville, NC. A few years later, we relocated to building that was formerly a tractor dealership near NC State University in Raleigh.
In 2016, we moved back to Morrisville where it all started in the Research Triangle Park. While packing for the move, we asked Nigel Lee, Lulu CEO about the new building and the significance of the change in location.
Lee believes the new location will give Lulu a new perspective on how we approach our core mission; enabling people around the world to tell their stories and share their knowledge.
He says, Lulu “set out in 2002 to disrupt the publishing industry and in doing so, we became a publisher. After 10 years, you are going to have forgotten that you were meant to be disrupting, because you’ve become the thing you were disrupting.” With our move to the Research Triangle Park, Lulu is “pressing reset a little bit and we are now in restart-up mode. We need to be more innovative for our customers’ sake and for the sake of our new initiatives.”
The move may represent a return to our roots and innovation is underway, but we still miss the coffee shop across the street.