Getting to Know Lulu’s Users [Survey Results]

3 min read

Lulu Surveys 2017, learning more about our authors

Earlier this year, Lulu’s Public Relations department crafted a series of surveys for our users. As we work on developing new technology and tools for our authors (like our Print API) we want to ensure these changes take into mind the ways our authors use Lulu, and the needs our authors have.

Just providing a print on demand tool isn’t enough. We strive every day to make publishing more accessible for would-be authors, to make printing business materials more affordable for non-profits and entrepreneurs, and to enable anyone to share their story. Whatever form that story might take.

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From Blank Page to Complete Book in Thirty Days [NaNoWriMo]

10 min read

November is almost upon us, and if you’re a writer you probably know that November means novel writing month!

If you haven’t gotten away from your writing desk in a while, National Novel Writing Month (also known as NaNoWriMo) is a self-guided competition for writers to challenge themselves. The goal is to start a novel on the first day of November and finish it by the final day. For practical reasons, NaNoWriMo calls “finished” hitting 50,000 words. That’s on the shorter end of a novel, but aiming for more words pushes the bounds of how much a reasonable person can write in a month.

I personally am a huge fan of NaNoWriMo, and I’ve participated three times over the last four years. Leading up to this year’s competition, I’d like to share with everyone a little about how I prepare.

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Indie Author Day! [Video]

1 min read

Check out this great video from Indie Author Day!

In the video, we’ll go over those 5 Basics to creating a marketing plan that doesn’t suck – found here on our blog from last week.

So if you’re ready to learn about establishing your Author Brand, cool (and free) tools you can use, how to set goals and develop an online presence, click play and enjoy!

How to Successfully Market Your Book from BiblioBoard Library on Vimeo.

Lulu Calendar Contest Winners!

2 min read

Our Calendar contest wound down on Sunday night, and we gathered our group of judges to decide which calendars will make it into our Holiday Gift Guide!

With over 40 calendars to choose from, selecting 5 was no easy task. After much deliberation and consideration of our criteria and the awesome calendars submitted, we’ve selected our 5 winners!

Before we highlight those calendars, I want to take a moment to say that all the entries wowed us. From breathtaking landscapes to imaginative artwork to powerful photography, these entries were uniformly awesome. Having to select a winner is a challenge, so to all the calendar entries we did not select, I want to say thank you from everyone here at Lulu. You’ve shown us again how brilliant and creative you are, and inspired us to keep offering opportunities like this again – in fact, we’re running a flash fiction contest right now!

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Pricing Your Book to Sell!

11 min read

Author Pricing, Book Sales, Print Cost, Self-publishing

I read a lot of articles pertaining to publishing. Every day my inbox brims with new content, and I read over it carefully because I want to be in the know just like our authors. Everyone here at Lulu does the same. We don’t aim to just provide a service to authors, we want to provide the means to be successful self-published authors, whatever that may mean for you and your book.

One thing I’ve noticed recently are articles drifting around the web that either misunderstand the model Lulu uses to provide publishing tools, or completely ignore the realities of printing, publishing, and distributing. In particular, I’ve come across content that mistakenly characterizes the pricing and printing structure we’ve developed. The original design of our pricing model sought to help authors get the most for their money. This model is such that Lulu’s ability to make money is tied inextricably to an author’s ability to make money.

This is the relationship we want with our authors. If you question that, you need only observe that we’ve operated under the same pricing model for the last 15 years.

With that in mind, today’s blog is going to focus on how Lulu pricing works. Using that information, we’ll extrapolate a plan authors can use to get a sense of just how to price their book to bring it to market and find success.

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5 Basics for Creating a Marketing Plan That Doesn’t Suck

4 min read


At Lulu, we have hundreds of thousands of authors, and each one has a different approach to marketing. But, one thing all successful authors have in common, is that they sell their brand, not just their book.

Now, let me explain why this is important.

Unless you’re the offspring of Stephen King or JK Rowling, there’s a good chance the first book you write will not be the one that gets you into the literary hall of fame. It may not even be the second one. Or the third. The important thing to remember is to keep writing and keep developing your author brand. Millions of books come out every day, but there is only one of you. So, focus on the one thing that no other author has. You!

In the webinar we created for Indie Author Day, we laid out 5 steps to building and marketing your author brand that will get you on the right track. I’ll list them here as well, with a bit more information and insight.

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Short Fiction: Writing to Grow

8 min read


Check out our Newest Contest! Halloween is around the corner, send us your Halloween Flash Fiction for a chance to be published and win cool prizes!

As a Lulu author, you most likely use Lulu to publish and print long-form books. For a fiction author, this probably means novels are your main form of content.

Stemming from this, you might think that you should just keep writing novels. Writing short stories is basically just practicing for writing a novel anyway, right?

In a way that’s true. Writing short stories is a great way to prepare yourself for a longer and more involved project. But just because you’ve written a novel, it does not mean you should eschew short fiction entirely.

On the contrary, short fiction will remain some of the most important and beneficial work you can do. Not only does it keep you writing, it demands a number of structural limitations a novel can often avoid. Writing short fiction often is like exercise for your writing muscles.

Think about it like this: does a professional athlete achieve a spot with a pro team, or win a competition, then simply stop training? No, of course not. These athletes train relentlessly. If you want to take your writing to the next level, you’ll need to train for it. Short fiction is the training regimen you need!

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