Tips & Tricks: Put Your Best Foot Foward with a New and Improved Storefront

How to Improve Your Storefront!

Your storefront needs to do a lot: it should be eye-catching and easy to read, and have everything a customer needs to know. With Lulu’s storefront tools, you can make your storefront welcoming and unforgettable. Here are a few ideas on improving your storefront:

  • Give your storefront a title. The title is not only the name of your storefront, but it’s also what is displayed in the top bar of your browser, and the link on which users click when they find your site in search results.
  • The long and short of it.
    • Short Description: The short description is your storefront’s meta-description and is limited to 512 characters. This description will be displayed under your storefront’s title in search results, and should reiterate your storefront keywords and summarize what your storefront is about.
    • Long Description: With the long description, you can enter as much information as you like, and use HTML. This will be displayed on your storefront, and is a good place to put in author bio, mission statement, and a complete description of your book.
  • Add a bio. If you’re an expert in the field you’re writing on, let the audience know. You can use html code here to insert images and links. Don’t forget to provide a link to your email address. This will allow potential customers to contact you directly with any questions, or praise! For a crash course in HTML coding, check out: http://www.w3schools.com/html/default.asp
  • Make it attractive. You can customize colors and fonts when you build your storefront. Be sure to keep in the style and tone of your book. If your book is funny, bright colors are great. If it is for an academic audience, perhaps you want something more subdued.

  • Picture this. You can add an image by inserting the image’s URL into an Image Block, and add alternate text for anyone who may not be able to see the image. Make sure the image you upload is scaled so that its width and height are no greater than 300 pixels. Some free image hosting services: Flickr <http://www.flickr.com>, PhotoBucket <http://www.photobucket.com>, TinyPic <http://www.tinypic.com>. To make a slideshow of images, you can use Imageloop. To get started, under Store Content, select ImageLoop Slideshow, and let the fun begin. For more information, visit: http://www.lulu.com/partners/imageloop/
  • Peer Review. Ask your friends and family to look over your storefront, and answer the following questions: Does this storefront convey your sales message? Will a customer feel the same about your content and storefront as you do? Remember, the storefront should represent your book, and tell a potential buyer what they need to know. Keep the audience in mind. They more information they get, the more likely they will be to buy your book!
    Check out these examples of great storefronts:
    http://stores.lulu.com/michaelclose
    http://stores.lulu.com/birdiejaworski
    http://www.lulu.com/ihath
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6 Comments

  1. Beverly

    Another great site for pictures/slides is http://www.slide.com

    Not only can you make slides of your pictures, there’s a lot of great layouts with horns and whistles. AND, on top of all that, at the bottom of the page you can change the language. That’s something you don’t see very often.

    I’ve changed my slides to look like it’s on movie tape, in a scrapbook, on a rotating circle and many others. I’ve add mustaches to dogs and put tophats on them. All are supplied in slide.com. Also, you can put fireworks, starbursts and many other things on your photos. It’s a great place. I use it for putting slides on MySpace, my blogs…everywhere.

    Check it out and see if you don’t find yourself recommending it as well.

  2. Dear,
    It is interesting to rebuild a wonderful storefront that is attractive,this is like watching at the beauty of a woman from her face angle and the hair styles that can fastly introduce her cleaniness . Which reflection create sensation daily as the morning sun circumsize the day to day activities.It is acceptable.

  3. I think my storefront is better than the ones you listed.

    http://www.Lulu.com/WildBlueYonder

    I love LULU!

  4. Good idea on the bio I did not think of that. I just started this past week with my storefront and I have a lot to learn.

    Theresa :)

  5. Joe

    can I send you my calender? are you located in toledo ohio? i need 16 calenders Joe

  6. Thanks for the great tips! The range of tools and resources on Lulu.com is really impressive. Look forward to reading your blog posts going forward.

    teNriA

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