The Lulu “Mini-Storefront” widget and website banners are the unsung heroes for online marketing. Last month we talked about how press releases are a great way to spread the word about your book. With the Lulu widget and website banners, you can encourage people to buy your book wherever you are on the web.
The Lulu “Mini-Storefront” widget attracts visitors from your blog, MySpace page, Facebook profile or personal website to your Lulu content. With the Mini-Storefront, your captive audience can view your book, read the description and – the best part – buy your book(!) all from the comforts of your website.
Let’s try the Facebook Widget – Here are a few tips to keep in mind when setting up your widget with your Facebook profile:
1. When you add the application to your profile, you must use your storefront name. You can find this from Lulu by going into My Lulu, clicking on the My Storefront link on the left side of the screen, click the Customize Storefront link in the upper right, and then click on the Store Info tab.
2. When you publish new content, change the access levels of existing content or delete content, you will have to click on the link for the Lulu Mini-Storefront in the upper left of your Facebook profile, and re-enter the storefront name from step 1.
With those in mind, follow the steps for adding the widget to your profile and voilá you are now able to show your Lulu works to all of your friends.
Not on a social network but still want to be a part of online marketing? Try the web buttons and banners! All you have to do to make it happen is to go to the “My Lulu” page and click on the “Promote” icon (a star) next to one of the available products. Customized code is created and can then be placed on other websites to generate a button or banner ad. There are a variety of buttons to choose from, so you can have one that doesn’t clash with the site design.
So now that you have these two tools at your fingertips, try them out! The best way to sell your book is to sell to those you know