How does having 1000 True Fans sound to you? Nick first posted about that self publishing strategy back in May, and then Dan, John, and Lauren followed up with different ways to use the internet to achieve that goal, whether you Gain an Audience Using Twitter, Use the Power of a Blog to Promote Your Work, or Take it to the Web with Tools for Online Marketing and Promotion.
You’re probably already a member of the Lulu Facebook Group and I’m sure you have checked out our Lulu Fan Page too, but how about using a Facebook Fan Page to promote your own books? After all, if you’re going to find 1000 fans, what better place to start than with your friends and family?
Here’s how to get started. Log in to your Facebook account, and scroll down to the bottom of the page until you see the Advertising link in the bottom toolbar. Click that link (don’t worry, creating pages is free), and on the next page click the Create Facebook Page link. This will take you to the initial page of the setup process, where you can choose to promote either your specific book or yourself as a writer. Fill in those options and head to the next page.
You have a lot of different options here, and the main idea is to give your Fans as many ways as possible to connect with you. Do you have a book signing coming up? Post the details in the Events section. Is your new book trailer finished? Show it off in the videos. Finally got that blog going? Pull in your posts with an RSS feed. Think of your page as a hub for keeping your fans up to date on all the recent developments in your writing career.
Once you’ve got those set up, start some conversations. The discussion board is a great place to talk with your fans and solicit feedback on everything from ideas for your next book to reviews of your current one. Let them join in, too! This isn’t just about you after all. Create a community around your work and you’ll be surprised at what can happen.
Take Lulu author Brian Daniel Baker. Brian has published two books of poetry with Lulu, and he uses Facebook to promote them. His Fan page includes recent poems he’s penned, artwork from his second book, and a discussion board where he encourages fans to post their own poetry. In Brian’s own words, “my page has taken online networking to the next level, enabling me to freely share just this one side of me with the public, in a way that’s easy to manage and update. I can even track page traffic with auto-drawn graphs!”
Does that sound like something you might be interested in? Start your own Facebook Fan page here. Once it’s complete, share it with us in the comments below!