Monthly Archives: April 2009

Fight On! The March Lulu.com Sales Contest Winner

Fight On MagazineIgnatius Umlaut, the winner of the Lulu.com March Sales Contest was kind enough to take the time to conduct an interview with me via email this week. If you are a Lulu.com author, or want to be one, be sure to head over to the monthly contest page and sign up.

Tell us a bit about yourself and Fight On!

Certainly. I teach at a university and have a family; fantasy roleplaying is my main hobby. I started playing RPGs back in grade school in the seventies and have more or less been going ever since.

Fight On! is a fan magazine that celebrates and tries to pick up from those early days of the hobby, modeled loosely on classic FRP magazines like Dragon and Alarums & Excursions. Our focus is on old-school fantasy roleplaying games, especially in the style that developed around the original Dungeons and Dragons rules in the seventies and early eighties (Empire of the Petal Throne, Thieves’ Guild, Arduin, Runequest, AD&D, Tunnels & Trolls, Fantasy Trip, Dragon Warriors, and many others). Today games like Labyrinth Lord, Swords & Wizardry, Encounter Critical, Mutant Future, Forward: to Adventure, Mazes & Minotaurs, Spellcraft & Swordplay, and many others carry this tradition forward – several of these games sell on Lulu.com, I might add! We try to give people tools they can use in their games and encourage a do-it-yourself, make-your-own-fantasy kind of approach to roleplaying in general.

Judging a book by its cover isn’t such a bad idea after all

The saying goes, “don’t judge a book by its cover,” but that old adage was crafted before our new Lulu Cover Wizard came about. Now, Lulu has made it easier than ever to create a professional cover for your book, without the cost that comes along with a professional designer.

A great book cover can open doors for your book, and the new Lulu Cover Wizard provides our creators with the tools to get noticed. The new Lulu Cover Wizard is entirely browser based, so there is no need to download any software. It also auto-calculates the dimensions of your book to ensure a proper full-bleed print.  There are various themes, colors, and fonts to choose from, and you even have the option to use your own personal or professional Fotolia images for your book cover. And, when you sign up with Fotolia through Lulu, receive special discounts, too.

 


The New Lulu Cover Wizard

The New Lulu Cover Wizard

Great Savings on Many Lulu Products Throughout April

We’re discounting our most popular paperback and hardcover sizes as well as all CDs &DVDs!

  • Save $10 on hardcover books when you buy 5 or more of the same item
    • 6″x9″ black and white casewrap hardcover books
    • 6″x9″ color casewrap hardcover books
    • 6″x9″ black and white dust jacket hardcover books
    • 8.25″x10.75″ black and white hardcover books
    • 8.25″x10.75″ color hardcover books

  • Save $5 on paperback books when you buy 5 or more of the same item
    • 6″x9″ black and white perfect bound paperback books
    • 8.5″x11″ black and white perfect bound paperback books

  • Save $7.50 on DVDs when you buy 5 or more of the same item

  • Save $5 on CDs when you buy 5 or more of the same item

This offer ends May 5th, 2009. Savings will be reflected at time of order.

Lulu Author Interview: Samata Angel

Samata AngelI am a huge advocate for social networking. My love of Twitter has kind of become a running joke around the office. Everything we do, I try to work in a way to utilize Twitter. In fact, our partner WeRead has implemented Twitter into the site and is allowing users to easily send out what they are reading. We are working on a few things at Lulu.com as well to help authors utilize all the social networking tools available (more on that later).

One issue with gaining converts to the power of social networking is showing the value. Many people who are unfamiliar with the medium only see the noise and not the benefits. I have found a number of my LuluBlog author interviews via social networking. In fact, Lulu author Bob McDonald conducted an interview with me via Twitter. Samata Angel found me via my LinkedIn profile and asked me some questions about Lulu.com and how she could effectively market her books. That simple message turned into this interview. The real trick to marketing your business, and yourself, via social networking is creating a conversation. None of the people who I have profiled or helped promote their content have sent impersonal messages. They all started a conversation with me. For now, here is my post on using Twitter to gain an audience and we’ll have more social networking how-to posts coming up on the blog and on Lulu.com.

Samata Angel has used Lulu to promote her fashion career. So far, she has created two books using Lulu.com and was kind enough to do an interview with me via email.

Tell us a bit about your background?

I grew up in Cambridge and moved to London to study my undergraduate degree in Economics, Finance and Management. Whist in London I just used the opportunity to get more involved in the fashion scene as I always loved being creative and wanted to see where it may take me, so I got involved in fashion shows backstage, assisted other designers and went to lots of networking parties. After university I worked in a range of fashion industry roles including Head of PR for a Chelsea 3 floor boutique and as Head of Marketing for a Japanese clothing label and it was after all of these experiences that I decided to register my company, Samata’s Muse. Since that I have just worked hard and been given the some great opportunities, with Samata’s Muse counting the likes of Jennifer Lopez and Dawn Richards as clients and having been featured in LOOK, PRIDE and Fashion Capital to name a few!