I talk to authors everyday through Lulu’s blog, Twitter account, Facebook, forums and email. You’re a passionate, driven group, and you should be. You create great work — powerful work that you put heart and soul into. You deserve access to a large audience, but getting noticed is often among the biggest challenges.

One of the solutions to the issue of finding your audience is weRead. That’s the book discovery tool Lulu acquired last year that makes use of social networks to help authors find new readers and readers find new authors. More than 3 million people already use the site to rate and review the books they read, and the number keeps growing. Just this week, Yahoo! made weRead the only book application accessible from its revamped home page. That means more than 100 million more users could discover weRead. It’s a powerful tool, one that we’ll be doing even more with over the coming months, and can help you find new readers and develop stronger connections to them.

One of the features that you can already use to help build your personal brand as an author is weRead’s author profile. I want to walk you through the some of the steps of setting up a profile of your own, but first I want to highlight some of the benefits of having one. With a weRead author profile you:


As you can see, you then have the option to claim the profile associated with your book(s). Once you’ve claimed your profile you can add a profile picture, biography, choose what information gets shown, add details to your profile, and view your stats. Below is a screenshot of my profile:


To me, the most exciting part of the author profile is the stats section and how easily you can connect with your fans. As you can see from my page, I have no readers, no fans and no discussions. However, if you’re a fan of my work, if I have a profile, then you can easily become a fan, or start a discussion about one of my books. For authors, this is invaluable.

The ability to easily participate in discussion with their readers, get feedback on their work, and reach out to fans when they release a new project (and to do so across multiple platforms), is priceless. This kind of connection is why social media is such an important part of self-publishing, and publishing in general. Most of us have to do our own marketing and publicity, and tools like weRead’s author profiles allow us to easily connect directly with our fans.