Monthly Archives: April 2010

Two Upcoming Lulu U Classes

StudyingMore and more people are attending our FREE Lulu University classes. These classes are empowering our creators and helping them get the results needed to get their remarkable works noticed. Next week we have TWO great Lulu University classes that you don’t want to miss.

Our next class on May 3rd at 7PM EST, Build a Great Web Site, covers the key elements to creating a successful web site. This class will teach you simple tricks and effective strategies to help you understand how a terrific site needs to look. You’ll also learn about keywords and how to find the right ones for your needs. Site layout and the secrets to selling books on your site will also be covered as well as some simple steps to creating a web site or hiring someone to do it for you.

On May 5th at 7PM EST be sure to attend the very special Lulu U class, How to Crack the New York Times Bestseller List. Get the scoop on how to get your book bestseller ready and get noticed!

To take advantage of these FREE classes, be sure to sign up by adding the service to your cart. You will be emailed with instructions on attending this Lulu University webinar from lulu@amarketingexpert.com a few days prior. Webinars are held at 7pm EST and require computer and phone access. All webinars will be available online afterward for viewing.

Lulu at WWW2010

WWW2010a

photo by Jonathan B. Cox

This week Lulu is at the WWW2010 conference held at the Raleigh Convention Center. We’re a Gold Sponsor for this event and as you can see from the photo, we’ve got a great location – right between Google and Yahoo! WWW2010 brings together researchers, developers, users and commercial ventures – the leaders on Internet related topics. We have many educators and researchers who have already published with us, and we’re at the conference to help others find ways to share their remarkable knowledge and ideas around the world.

In addition to our booth and our Gold Sponsorship, we’re also sponsoring the morning coffee breaks. And that’s no small feat! This photo taken by an attendee, “the rab” ( http://www.flickr.com/photos/mobthink/4560195283/ ), shows just hoe important coffee is at these events. If you look closely, you can spot the Lulu logo.
photo by Ryan Boyles

photo by Ryan Boyles

In addition to our booth, we’re also sponsoring the morning coffee breaks. The photo to the right shows that’s no small endeavor!

If you’re at the WWW2010 conference, please stop by and say ‘hello!’ We’d love to meet you and talk about your latest project.

Lulu Lens: Featured Idea – Save Trees, Mail Books In Envelopes

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Earth Day was last week, and so I wanted to feature an idea to help with the environment. Dmaddalena suggests that instead of sending books in boxes, we could mail them in smaller padded envelopes. I think there are advantages and disadvantages to the idea (for example, there is a higher risk of damage in mailing a book in an envelope), but it’s worth discussing. What are some other ways we could reduce our impact on the environment?

Please follow the link and comment on the idea, and if you like the idea be sure to click the “I like this idea” thumbs up next to it. If you have other ideas for how Lulu can improve, post it to the Ideas & Feedback section.

Focus: Celebrating Earth Day With eBooks!

Today is Earth Day and one great way to celebrate is to order an eBook instead of a print copy. You’ll save paper and still enjoy a great reading experience! To help you find some great content, we’ve selected a few picks from our catalog.
Rain: A Graphic Novella
By Ami Blackwelder
Rain is a highly advanced genetically engineered human designed by the future corrupt government and used to keep control and order. When dreams remind her who she really is, she goes rogue and takes the government down.
The Basic Art of Pizza
By Maria Liberati
Celebrity Chef Maria Liberati gives you step by step instructions on making different types of pizza.
Cheating Death: Life On The Highway
By Keith May
For most folks, spending a month on a Harley-Davidson exploring rural America, is at best, only a dream. In the Spring of 2001, however, photojournalist Keith May did exactly that. On assignment for an Adventure magazine, his mission was to go where the wind blew him and let pictures tell the story. 6,500 miles later, Cheating Death: Life On The Highway was the result.

Today is Earth Day and one great way to celebrate is to order an eBook instead of a print copy. You’ll save paper and still enjoy a great reading experience! To help you find some great content, we’ve selected a few picks from our catalog.
How to Take Care of Your Share of the Planet
How to Take Care of Your Share of the Planet
By Betsy Franz
Hybrid automobiles and reusable shopping bags are great ways to go green. But the best way to have a positive effect on the environment is to start outside by learning to Take Care of Your Share of the planet. If you are a property owner, you own a share of the planet. If you are a renter, you rent a share. Do your part for the planet. Learn to Take Care of Your Share.

Go Green, Live Rich
Go Green, Live Rich
By Hillary Rosner, By David Bach
David Bach is the author of seven consecutive national bestsellers, including the number-one New York Times bestsellers The Automatic Millionaire and Start Late, Finish Rich and, most recently, the number-one bestseller The Automatic Millionaire Homeowner. There are over five million copies of his books in print, and they have been translated into fifteen languages. He has appeared on The Oprah Winfrey Show six times and is a featured columnist on Yahoo! Finance.

Help Me Pick the Perfect Mother's Day Gift – Please!

letterMay is the month of mom — especially in my family.

Mom’s birthday is the day before Mother’s Day. She’s a real-life Wonder Woman who certainly deserves all the extra attention. But I feel pressure this year to make her gift extra special because this birthday is her big 5-0 (sorry to divulge that, mom!). I want a gift that’s both sentimental and memorable, something that no one else could give her. There’s no better place to look than Lulu, but I can’t decide what to make.

Growing up, mom wanted to be a photographer for National Geographic. So I’ve thought about making a Lulu photo book full of her best pictures mixed in with maps that show where she was when she took them.  I can completely customize it and make a nice, personalized, hard cover book that she’d be proud to display on her coffee table.

Then again, mom also likes to cook, and she has all these recipes that have been passed around our whole family. So another thought is to create a personalized Lulu cookbook full of our family’s favorite dishes.  That’d be great for preserving delicacies like my grandmother’s delicious sweet potato casserole and seven layer cookies.  I even have handwritten recipes and pictures of food I could upload. The cookbook could live on in our family, with regular updates as we collect new recipes.

My mom is also very busy and could always use help with her schedule.  So maybe a personalized Lulu calendar with photo birthday and anniversary reminders would do the trick.  I can pull in pictures of our family and her friends directly from Facebook so it should be pretty simple.  I know she’d use it every day, too.

What do you think? What Lulu creation has gotten the best reaction for you?

I’m hoping you can help me pick out the perfect gift, and get a few ideas of your own. Right now you can save 15% on all photo books and calendars (use code MOM15 at checkout) so it’s a great time to make mom a remarkable present.

Hurry though, Mother’s Day is only 2 weeks away.


Lulu Lens: Featured Idea – Flexible Pricing

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One of the more popular ideas in our Ideas & Feedback section is Julie Dawson’s recommendation that we allow “Flexible Pricing.” This is somewhat related to Belinda’s idea last week of allowing Lulu creators to generate their own coupon codes. However, Julie’s idea takes this a slightly different direction and branches out into allowing users to create discount bundles (if someone buys two books they get X amount off), having a sale price on your storefront, and giving the eBook version away for free if you purchase the print copy.

Please follow the link and comment on the idea, and if you like the idea be sure to click the “I like this idea” thumbs up next to it. If you have other ideas for how Lulu can improve, post it to the Ideas & Feedback section. I can’t promise that they’ll all get done, but I can promise that all the right people are paying attention.

April 19 Lulu U Class: Tricks to Sell More Books

Be sure to sign up for the next Lulu University class on April 19th @ 7PM: Red Hot Web 2.0 Tricks to Sell More Books! You’ve heard the term “Web 2.0” but can it really help you sell more books? You bet it can and this class will show you how. Packed with tons of information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you’ll walk away with fun ideas, simple tricks, and tons of helpful advice.

Here’s what we’ll cover:

  • Creating “feeder” sites that feed traffic into your web site!
  • Using book videos to sell more books
  • Using Wikipedia to market yourself
  • Why linking to other web sites is a bad idea
  • How to get more web site traffic right away!
  • Got blog? The one thing you should NEVER do with your blog!

Don’t miss this class! Sign up today!