3 min read


After weeks of anticipation — and months of speculation — the iPad is finally here.

We know many of our authors are excited by the possibilities of this new device. And we’re excited to offer you access.

Apple has selected Lulu as a certified aggregator to provide content for the iBookstore. We have been hard at work pushing hundreds of titles to the store as part of a pilot program to ensure all of our processes are ready for the volume of content that we expect. I’m sure you have many questions, so let me get right to it.

Here are five points to understand:

  1. ISBNs. Apple requires ISBNs on eBooks. Lulu can assign one for free.
  2. ePub. An ePub file is required for submission to the iBookstore. You can create your own, or have Lulu create one for you through our conversion service . See the next point for an important note about the ePub file.
  3. Validation. Apple has a strict file validation process. All files submitted must pass ePubCheck 1.0.5. If you create your own ePub file, you must verify that it will pass. Lulu can only guarantee validation for ePub files created through our conversion service . From now through April 15, we are offering a 50 percent discount on that service. To take advantage, enter code: SVCEPUBBLOG.
  4. Pricing. All eBooks planned for iBookstore distribution must have retail pricing that complies with Apple’s guidelines. We will automatically price Lulu eBooks submitted to the iBookstore to meet these guidelines. The creator revenue that you receive per sale will be 80 percent of the profit after deducting Apple’s share. On a $9.99 book, for example, you will receive $5.60 .
  5. Content. Apple could decline to list an eBook in the iBookstore if it determines the book violates the company’s policies on inappropriate content. We have submitted hundreds of titles and, so far, have had only one rejected.

For a limited time, Lulu will provide free distribution to the iBookstore.

We can help you get any project into the iBookstore, even if you’ve published only a printed copy of your work on Lulu so far. The key is that you must already have a project on Lulu — or publish a project now.

The simplest way to reach the iBookstore is to have us convert your file into an ePub. As mentioned earlier, we guarantee that it will pass Apple’s validation process and we include distribution to the iBookstore as part of this service for no extra charge.

The other approach is a manual one. You’ll need to make your own ePub file and make any necessary improvements until is passes ePubCheck 1.0.5. Once you have that file on Lulu, add iBookstore distribution to your cart as if you were buying any other service. (Again, it is free for a limited time.) We’ll submit the file to Apple for the iBookstore.

In the coming weeks, we will automate more of this process and will incorporate it into our eBook publishing wizard.

We’re committed to open publishing — to helping as many creators as possible reach as many consumers as possible, no matter the platform. Publishing at Lulu means you can have your work in hardcover and paperback and as an eBook accessible on many popular devices, including the iPad. In addition, you can create CDs, DVDs, photo books, cookbooks, calendars and many other products.

We’re excited to add iBookstore distribution to our catalog of products and services. Please let us know if you have any questions about this exciting new service.