Lulu Authors Sell More Books Thanks to John Grisham

BOOKeditedThe world’s readers are better off now than they were a month ago.

Why? Because more of them are finding the remarkable works of Lulu authors.

Back in April we expanded the Lulu Marketplace with more than 700,000 traditionally published titles (including works from John Grisham) to bring a bigger audience to Lulu.com. As I explained then, the goal of this and other initiatives we have underway is to help our authors sell more while introducing buyers to a bigger and better world of content.

Some early numbers since we expanded the selection of books available on Lulu.com show the strategy is working:

  • Sales of titles by Lulu authors have increased 14% in the days since we added the additional selection compared with the prior period.
  • That’s due, in part, to that fact that readers are spending more time browsing our site. We’ve seen a 25% increase in page views of Lulu content since we added the traditionally published titles.
  • About 50% of these buyers of traditionally published books are completely new to Lulu.
  • This new and expanding audience benefits Lulu authors, because 60% of the customers who bought a traditionally published title also bought a book penned by a Lulu author. 

It might seem surprising that adding more books to the Lulu Marketplace would result in more sales of Lulu-published books, but it is a well-documented phenomenon. It is explained in part by Chris Anderson’s Long Tail theory. The Internet is giving consumers more content choices than ever before, and authors like you can bring your works to your audience more easily than ever before. These converging trends mean that consumers can find books that fit their interests ever more precisely. The result is more total book sales, a growing market that benefits both John Grisham and you.

The statistics above are exciting for me and will be for you, too. We’ve long understood the value of the works that our authors produce — titles on topics as diverse as particle physics and vegan cooking. Now, the rest of the world is discovering the talent and insight of Lulu’s authors and publishers.

In the coming months, we’ll have many other initiatives to bring more buyers to Lulu, and to take your books to more buyers beyond Lulu.com, all with the goal of helping you sell more. Our recently launched FREE Summer Shipping campaign is one example. Another is the ability to set and manage your very own discounting strategies, coming this summer.

John Grisham sells tens of millions of copies of every book he writes. Seems only fair that he and his publisher, Random House, should be willing to share that success with all of the aspiring writers and next-generation publishers who are using Lulu to bring their knowledge, expertise and remarkable stories to the world.

On behalf of all of our authors: Thanks, John.

Cheers,    Bob.

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11 Comments

  1. I love LULU self-publishing – it is allowing my dreams to unfold.

  2. Shortly after 2002, I have been an author with books selling on my web page with Lulu.com at http://www.lulu.com/brightwell. I absolutely love their complete self-publishing process. I write books about history and ancestry or genealogy books about various surname branches in the United States. Lulu has been my answer to the printing and web page on internet issue. Those purchasing books from my web site are delighted when they receive their books. Good job Lulu.com! and, Thank you for making me a successful, published author.

  3. This post may well persuade me to use Lulu. Great info. Thanks.

  4. Excellent news! I’ve recommended self-publishing with Lulu to several authors who were struggling to get ahead using ‘traditional’ methods. Self-publishing immediately becomes more appealing when recognisable authors and publishing houses set their texts for sale alongside those written by self-publishing authors on Lulu.

  5. Chris B

    I applaud Lulu for doing this as I do think its a good way to draw more readers to the Lulu site. However, I think Lulu has a long way to go in promoting its bookstore (everything else about lulu is superb). I think a marketing campaign focusing on the uniqueness of many of the works in the Lulu bookstore would be good, you know “Discover something different at Lulu.com” as opposed to “buy what everyone else is buying everywhere else”! Also is Lulu’s bookstore searchable on Google, if it is its a very long way down the results, I can’t find books I’ve run searches for.

  6. This is really a nice publication I will recommend LULU to my other friends that this can help their self-publishing not to be struggling.

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