Lulu University Classes

6 min read

Lulu empowers creators with the tools needed for success. Our FREE Lulu University webinars will provide you with the knowledge and know-how to get the most out of your work. Lulu University is a series of free webinars. You can register for each class by adding the free service to your shopping cart and checking out.

You will be emailed with instructions on attending this free Lulu University webinar from a few days prior to the webinar you’ve selected. Webinars are held at 7pm EST/4pm PST and require computer access. Following each class, all webinars will be available for viewing via the link mentioned below.

Be sure to sign up a few days before the event by clicking on the link provided for each webinar. See you in class!

March 8, 2010 – Red Hot Internet Publicity 2.0
*This class has passed. A recording of this class, along with slides, can be accessed here.

If you think you have your Internet marketing covered with just a web site, you might be missing out on a bucket of Internet gold. This class is packed with information with everything from understanding social media to monetizing sites like Facebook, Squidoo, and Twitter. We’ll also talk about what you should never do on your web site and why a blog is a must-have part of any Internet campaign. We’ll also look at some of the hottest online trends too!

· The secret to getting thousands of hits on your web site and then converting them into sales!
· Top internet promotion techniques that won’t cost you a dime!
· The Virtual Author Tour™, how you can “tour” yourself on the net
· How to use site like Facebook and Squidoo to build your customer base
· What is Twitter? We’ll talk about Twitter and how to use it to drive more sales to your web site
· How to create a web site that sells your book
· Simple steps to blogging effectively!

BONUS: We’ll even include some time-saving hints to maximize your online efforts without spending HOURS online!

March 22, 2010 – Red Hot Internet Basics
*This class has passed. A recording of this class, along with slides, can be accessed here.

If the idea of blogging, social networking, and Twittering has your head spinning, you’ll love this class! We’ll look at easy ways to start a blog or podcast and tricks for keeping them going. Did you know that most bloggers or podcasters only keep the momentum for a month? This class will show you simple things you can do so you never have to worry about running out of ideas or ways to market yourself!

All your Internet questions answered:
· What the heck is RSS and why you should use it
· Blog, blog, blog – the best and fastest way to get a blog
· What’s “social media”? Understanding what this, and how to navigate it
· What and how to use social bookmarking

Come with ALL of your Internet questions, this class will get them answered!

April 5, 2010 – Red Hot Internet Basics: Touring Yourself Online
*This class has passed. A recording of this class, along with slides, can be accessed here.

If you’re ready to market your book online but don’t know where to start you’ll love this class. We’ll look at creating and launching your very own Virtual Author Tour. During this class we’ll look at:

· How to find sites to pitch yourself to
· How to set up a social networking page
· How to find bloggers and contact them
· Crafting your pitch
· Networking online, how to do it and why you *must* network with bloggers
· What is social book marketing and how to use it

Come with ALL of your Internet questions, this class will get them answered!

April 19, 2010 – Red Hot Web 2.0 Tricks to Sell More Books!
*This class has passed. A recording of this class, along with slides, can be accessed here.

You’ve heard the term “Web 2.0” but can it really help you sell more books? You bet it can and this class will show you how. Packed with tons of information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you’ll walk away with fun ideas, simple tricks, and tons of helpful advice.

Here’s what we’ll cover:
· Creating “feeder” sites that feed traffic into your web site!
· Using book videos to sell more books
· Using Wikipedia to market yourself
· Why linking to other web sites is a bad idea
· How to get more web site traffic right away!
· Got blog? The one thing you should NEVER do with your blog!

May 3, 2010 – Build a Great Web Site!
*This class has passed. A recording of this class, along with slides, can be accessed here.

So what’s the key to a great web site? This class will teach you simple tricks and effective strategies to help you understand what a terrific site needs to look like. We’ll teach you about keywords, and how to find the right ones for you. We’ll discuss site layout and the secrets to selling books on your site! We’ll also look at how some simple steps to creating a web site or hiring someone to do it for you!

May 5, 2010 – How to Crack the New York Times Bestseller List
*This class has passed. A recording of this class, along with slides, can be found here.

Get the scoop on how to get your book bestseller ready and get noticed!

June 14, 2010 – Book Signing Gold!
*This class has passed. A recording of this class, along with slides, can be accessed here.

Got a book signing coming up? Want to know how to strike book signing gold, drive crowds of people to your event, sell more books AND get invited back? Then this class is for you! We’ll teach you how to plan an exceptional book signing from start to finish!

July 12, 2010 – Think Outside the Bookstore Box
*This class has passed. A recording of this class, along with slides, can be accessed here

10 Super Savvy Ways to Promote Your Book without setting foot in a bookstore!

Bookstores got you down? Take heart! There are lots of things you can do to promote your book even if your book isn’t in the bookstores! This class will cover the top 10 super savvy ways you can promote yourself without setting foot in a bookstore. Did you know that only 35% of Americans get their books in bookstores? We’ll talk about all of the other places you can sell your book AND we’ll also look at creative ways to do non-bookstore signings and events! PLUS we’ll also discuss how to promote yourself by hosting your very own virtual tour!

Don’t miss this exciting class!

August 9, 2010 – Media Training Magic!

Are you ready for your close up? If you’re not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you’ll want to make sure you know what you’re doing when it comes to media exposure. This class will teach you what you need to know about media training. BONUS: We’ll also share with you the media mistakes you’ll NEVER want to make!

September 13, 2010 – Getting on Radio and TV Today!

Are you ready for the big time? Then this class is for you! During our session we’ll unveil the secrets of getting on radio and TV…today! We’ll teach you how to create a “book hook” how to position yourself onto an ongoing story and how you can get your pitch noticed for immediate results!

September 27, 2010 – Marketing Bonanza

Got a burning marketing question you want to get answered? Then this class is for you! We’ll address all of your marketing questions and help you solve your difficult marketing problems or, just make sense of what you’ve learned on previous marketing calls.

BONUS: ready to share your success stories? We’d love to hear about your successes and how you did it.

October 18, 2010 – The Building Blocks of Book Marketing!

When it comes to book marketing there’s a lot you can do but what’s really the most effective way to promote? The Building Blocks of Book Marketing will show you “can’t fail” strategies along with shortcuts and insider secrets to getting your book noticed! We’ll also look at the things you must do to market your book. BONUS: We’ll share tips to getting free publicity!

November 1 – Creating a Stunning Press Kit (so the media will notice you!)

If creating a press kit has baffled you then don’t miss this class! We’ll talk about everything from crafting the perfect press release, to creating your bio, questions and tip sheets. We’ll also talk about the things no good press kit should be without and what you should never include in a kit! If you’re struggled with your own kit or just aren’t sure what they should look like, then this class is for you!

Bonus: we’ll also learn about electronic press kits, online press rooms.

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  1. Maxine A. Browne

    Lulu…The Lulu Universities are a great idea. Kudos!

  2. Melinda Lang

    I wanted to add the webinar to my checkout but didn’t see any place to click to add the webinar. Can I still sign up for the reminder emails

  3. Hi Melinda, to reserve your spot for a webinar, all you need to do is click on the title of the webinar you are interested in. You will then be directed to the product page where you can add it to your cart and complete the checkout process. Unless you complete the checkout process, you will not be sent reminder emails.

  4. You have much wonderful information here.

    I cannot wait to get my book completed and get going with Lulu.

    Carol Patterson

  5. Lulu

    Hay Guyz can u plees send enrollment infoto me? cant wait to Start classes at LULU U!!

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  1. By Lulu University: Book Signings | Lulu Blog on June 7, 2010 at 3:43 pm

    […] empowers creators with the tools needed for success. Our FREE Lulu University webinars provide you with the knowledge and know-how to get the most out of your work. You can register for […]

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