Recently in the forums, mark_sheldon1221 made a post about Pre-Publication Marketing that generated some interesting discussion. Mark asked:

“Since I’m not going to be publishing the first book for another nine months, is there any way to set up some sort of marketing here on Lulu that I can refer users to between now and publication?”

Several of our forum mainstays like Keith Dixon and veinglory have chimed in with suggestions for Mark. What are your thoughts? Should you market your book before it’s released? What are the pros and cons?