Monthly Archives: July 2010

Lulu University: Media Training Magic

Picture 10Are you ready for your close up? If you’re not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you’ll want to make sure you know what you’re doing when it comes to media exposure.

This class will teach you what you need to know about media training. We’ll also share with you the media mistakes you never want to make.

Media Training Magic takes place August 9, 2010 at 7pm EST at a computer near you!

Being a Lulu

Lulu’s a place where individuality is “in.” People are celebrated for who they are – even us, the lowly interns. This how-to guide to being a Lulu documents our experiences working here. The philosophies we’ve picked up along the way are some of the same ones that go into Lulu’s approach to our authors:  celebrate people, appreciate them, help them be remarkable. Without further ado, here’s how to fit in with the Lulu crowd.

  1. Develop a shtick. Seriously, everyone at Lulu is a character. For instance: 
    • Bob always wears red socks
    • Manny has an extensive elephant collection
    • Jonathan always tucks his t-shirts into his jeans and somehow pulls it off
  2. Hoard Pirate’s Booty Cheese Puffs from the break room. None of the other chips will fulfill your craving for cheesy goodness. Trust us. We’ve been there.
  3. Don’t drink the coffee labeled “Jet Fuel”- yes, it’s delicious, but you’ll be bouncing in your chair and will not be able to concentrate.
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Find Authors and Readers Like You at Wattpad

Introducing our partner, Wattpad

Read what you like. Share what you write.™

What is Wattpad?
Wattpad is the world’s largest eBook community, and a platform for remarkable writers, just like you, to connect with readers, collaborate with fellow authors, and expand your fan base.

The Top 3 Most Helpful Services

Here at Lulu, our goal is to help you sell more books.  One of the ways we do this is by providing you with a variety of service options to help you out during the publishing process – from start to finish.

When you buy services from Lulu, you’ll be assigned a project coordinator who will help guide you along the way and answer any questions you may have about your service.

The following are some of what I believe are the best services for getting your book looking its best from the inside out.

Highlight: Comic Books & Graphic Novels

I’ve been into comic books and graphic novels since I was a kid. My taste has changed a bit, but I will still stay up late to go to the midnight release of the Scott Pilgrim’s Finest Hour at Chapel Hill Comics. Today is also the first day of San Diego Comic Con, the largest event in comics, and so I wanted to give some focus to some cool indie comics on Lulu.

Wapsi Square

By Paul Taylor

A wrench has been thrown into the comfortable Minneapolis neighborhood of Wapsi Square. Monica Villarreal, a young and skeptical museum anthropologist crosses paths with an Aztec deity and all cards are thrown to the wind. More than questioning her own sanity she slowly begins to question the world around her and the very history books that she holds sacred. Helping keep Monica grounded are her friends; Amanda, a motherly but cynical professional photographer, Shelly, a tough tomboy yet girly-girl mechanic and Daren the sage bartender at the local pub. Through a blend of humor and macabre undertones, enter the world of Wapsi Square and leave the reality you know at the door.
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Making Criticism Work For You

If you’re reading this blog, chances are you’re the creative type and maybe even a DIY-er. If I were to guess, I’d have to say you’ve probably written your own book, edited it, and then designed the cover. Pretty impressive, and you definitely get a pat on the back from me. But you may have noticed that it’s really easy to get stuck inside your own head and become blind or even evasive of constructive criticism when you’re doing it all on your own. The key is to not let your work suffer.

Lulu Lens: Lulu Video Tutorials

At Lulu, we try to make sure that we create video tutorials for various areas of our site to help walk you through the process. Currently, we have videos on How to Make a Photobook, How to Publish a Book, and a One Minute video on How to Create a Cover. We want to know what else you would like to see a video tutorial for. Please comment and tell us what you’d like to see!

Books About a Baseball Legend

Word this morning is that George Steinbrenner, owner of the New York Yankees baseball club, has died at age 80. Steinbrenner was a polarizing figure in the world of baseball, and sports in general. But love him or hate him, no one can deny his influence on professional athletics and in building a championship franchise.

Several books in the Lulu catalog chronicle Steinbrenner’s life and team. There’s Steinbrenner: The Last Lion of Baseball written by award-winning sportswriter Bill Madden. It “traces Steinbrenner from his early days in Cleveland and through his years as a shipping magnate, a Nixon fundraiser, and a champion horse breeder to the fateful moment when he bought the Yankees, even though his father disparaged Steinbrenner’s desire to own a professional sports team as a ‘hobby.’ ”

The Pride and the Pressure, by New York Post writer Michael Morrissey, goes behind the scenes of the 2006 season, which the Yankees began with baseball’s highest payroll and huge expectations. The book shows “what really goes on behind the hype, the media glare and the roar of fans,” starting at the top with Steinbrenner.

Tell Your Readers About FREE Summer Shipping

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A few months back, we announced that we’d be offering FREE Shipping for the entire summer. You may be thinking, “that’s great and all, but my shelves are packed.” Well, if you’ve recently published with Lulu, now is the perfect time to tell your readers. Create a press release and let your fans know they can get your book this summer with FREE shipping. There’s no better time.

If you need help creating your own press release, we’ve got you covered.

Setting Realistic Goals for Marketing Your Book: Part 2 – Realistic Expectations

In a recent post, I wrote about how treating yourself as a business can positively impact the way you market your DIY book.  While changing your perspective, researching what works with other companies, and coming up with a plan that you can follow through with are all huge steps towards reaching more readers and selling more books – that’s only part of coming up with a successful marketing strategy.

By completing your book, you’ve done something remarkable.  You’ve put so much hard work and energy into, it can be difficult not to be emotionally attached to your work.  But the key now, is to take a step back and start setting realistic expectations to go along with each of above steps. Otherwise, you may become frustrated or disappointed if you don’t think your book is gaining a large enough readership as quickly as you’d like.