How to Market Your Book:Blog #1

You’ve done it – you’re a published author! Now it’s time to start reaping the benefits of all your long hours of work.

Who couldn’t use a few ideas on how to sell more books and expand readership? In the coming weeks, we’ll be sharing tips, resources and ideas designed to help you sell more books…without having to quit your day job!

Check out these two tips – try to do one of them by the end of the weekend.

Tip 1: Ratings and Reviews

Believe it or not, user ratings and reviews are powerful marketing tools. These 3rd party views of your book will influence other potential readers whether or not your book is right for them. Think of it as word-of-mouth endorsements for your book. How many times have been told by someone “you’ve got to read this book!” Adding ratings and reviews to your book page will send potential readers the same message.

Tip 2: Email Signature

How many emails do you write on a typical day? How many in a week? A month? Your email signature is a great way to promote your book to as wide of an audience as possible…without really trying. All it takes is a few minutes to set up your email signature, include a link to your book, and you’re all set. Try something subtle like “Check out my new book” with a link to your book. For a stronger approach, consider taking a 10-word excerpt from one of your reviews, then link to your book.

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7 Comments

  1. I have reviews for my first book on my websites but didn’t know I could add them to my book page on LULU…

  2. Esta es una página que contiene mi perfil igual que mis inquietudes literarias y filosóficas junto con un album de fotos que destacan los momentos más destacados de mi vida.

  3. AJ

    David,

    You sure can add reviews to your book page. You can either add a review into your product description, add a review by clicking the “write a review” button directly under your product, or you can add reviews into your biography section of your author storefront/spotlight page. Hope this helps and thank you for your interest in Lulu.

  4. What about LULU or KINDLE formats?

  5. AJ

    Doc Fox,

    I could use a little clarification about what you’re asking before I answer. I will say though that there is no “Lulu” format. Lulu supports universal file formats to help authors reach as many readers as possible. Author can upload word docs or PDFs, and we’ll help them convert them into ePubs, etc.

  6. How can I reach readers who would be willing to post reviews on the book? I have two so far on Amazon, plus a professional review, all very nice, but not enough.

  7. You sure can add reviews to your book page. You can either add a review into your product description, add a review by clicking the “write a review” button directly under your product, or you can add reviews into your biography section of your author storefront/spotlight page. Hope this helps and thank you for your interest in Lulu.

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