Today, Apple is set to unveil the new iPad after the first version shattered sales records (15 million units sold in 2010) and introduced a new retail channel, the iBookstore, for authors to distribute their eBooks through.
Last year, eBooks accounted for $263 million of total trade book sales, which represents a 193% increase from 2009 according to the Association of American Publishers. As readers continue to find new ways to discover and purchase content, any author would do well to provide their work in as many formats and on as many devices as possible because you never know how your next biggest fan may discover your work. As speculation builds over new iPad features, more eyes are turning towards the device, which opens up even greater opportunities for authors to expand their readership across millions of people.
In recent posts, we’ve shown you how to get your Lulu published eBook into the iBookstore and onto the iPad and we know how eager you are to see your books out in the world. That’s why we’re happy to help you distribute your remarkable works through our growing network of retail partners. Keep in mind too, that authors are always able to publish and sell their books immediately to the 2.5 million unique customers in the Lulu Marketplace for free, either electronically or in print. Lulu continues to help you bring your knowledge and expertise to your customers more easily than every before. We look forward to your continued success with Lulu and our retail partners.