Lulu to Create a New Standard in Publishing Commerce

At Lulu, we stop at nothing to help you bring your knowledge and ideas to your readers more easily than ever before.  For us the formula is simple:  the better the tools and resources that power Lulu, the quicker you can publish and sell your remarkable works. It’s rare, but when we find other companies that focus on ease of use for customers like we do, we get very excited. Just like we did when we partnered with eCommerce platform provider Elastic Path.


By working with Elastic Path, we’ll be able to add new capabilities such as registration-less checkout and customized sales campaigns that will benefit all of our customers whether you come to Lulu to buy or to sell.  In fact, our unique online community of 2.5 million customers, made up of great folks just like you, has been the primary inspiration behind this partnership as we work to provide creators with more freedom and buyers with more savings.

This new eCommerce strategy is just one more element of the open-publishing market that Lulu is building. Through our growing network of retail partners and open publication APIs, Lulu is empowering you to sell your works anywhere, anytime. Be on the look out for Lulu and Elastic Path at two upcoming events. Our CEO, Bob Young, will be presenting along with Elastic Path CSO, Cliff Conneighton, about the future of publishing at the World e-Reading Congress in London, May 9-11, and at Book Expo America in New York May 24-26.

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2 Comments

  1. Sounds great, registrationless sales and campaigns. Makes me want to buy and sell some books.

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