Monthly Archives: May 2011

What’s your passion? Pt. 2

Sketchnotes 2009 & 2010
By Eva-Lotta Lamm

This book contains 2 years worth of illustrated notes (also called sketchnotes) that Eva-Lotta took at dozens of UX / Design events and conferences, featuring talks from over 100 speakers and panelists. Some of the events covered in the book are UXweek 2009, d.construct 2010, Flash on the Beach 2010, etc.

1) What came first, the idea for the book or the sketches?

The sketches came first. For the last few years, I’ve been attending quite a few design talks and conferences and as I have a really bad memory, I need to take notes to not forget everything within days. I’ve always been drawing, sketching and playing around with my handwriting, so it came naturally to include little sketches and some nicely drawn type in my notes. Over time (and with the discovery of others doing these kinds of notes as well and giving them a name: ‘sketchnotes’) my style slowly became more and more visual. Since 2008, I’ve shared my notes online on flickr, but at some point I wanted to make the notes available to people in their original format as well: on paper. So the idea for the book was born. As the sketches are quite detailed, the format of a book is ideal: you can sit down and take the time to discover and let the eye and mind explore.

2) I love the concept, but I have to ask … with the explosive growth of online video and conferences like TED where talks are recorded and posted online, what advantage does one gain by consuming content via a format like sketchnotes?

First and foremost the sketchnotes are a personal tool for me to remember the parts of the talk I was interested in. They are my interpretation of what was said rather than a complete summary. I don’t see them in competition with the video recordings or as an alternative to actually attending a talk. They are an addition, an interpretation, a sort of digest and maybe an intriguing way of getting someone interested in actually watching the video or going to see a talk of the speaker. I leave it up to my ‘readers’ to decide if and why they are interested in looking at my notes.

What’s Your Passion? Pt. 1

As authors, we are all passionate about something.  For many of us, it’s our dedication to a specific topic that motivates us to sidestep life’s daily distractions (TV, Internet, etc.) and sit down and write.  From an author who has skateboarded across America THREE TIMES to a designer whose love of illustration compelled her to publish over 100 conference talks as elaborate sketchnotes, these two Lulu authors are a testament to true passion.

The Skateboarder's Journal - Lives on Board 1949-2009

The Skateboarder’s Journal – Lives on Board 1949-2009
By Jack Smith

This book was written by those for whom the ride is never-ending: by the 15-year-old grom who falls asleep dreaming of skateboarding; by the 40-something “pad dad” you see at the local skatepark; by the women whose stories have never been told; and by the 73-year-old architect who didn’t begin skateboarding until the age of 65. Over 170 stories and 200+ photographs.

1) What made you decide to self-publish instead of going through a traditional publisher?

Since it was my first attempt at putting together a book of my own and really don’t know how the traditional publishing system worked, I decided to give Lulu a try. Previously I had done the layout for a friend’s book that he published on Lulu.  I found Lulu very easy to work with.  I also thought that by self-publishing, I would have greater control over the content.

2) Where does your passion come from to both skateboard across America (three times) and write a book?

The passion for skateboarding across America came from three very different places during three very different times in my life. In 1976, I was 19 years old, living in Morro Bay, California where pretty much the only job for a teenager was working in restaurants, which I had my fill of! 1976 was at the beginning of the urethane era of skateboarding, and I was looking for a way to make a name for myself. One night a group of us were hanging out and someone jokingly threw out the idea of skateboarding across America, within a few minutes the talk turned serious and we decided to give it a shot. I sent a letter to Roller Sports, a wheel manufacturer in Florida asking for sponsorship. A couple of weeks later they responded with a yes and a month later we were underway. We had no idea what we were getting ourselves into. Heck, we even took a .22 rifle with us, after all we would be skating across the wild west. This was during a time when a long distance phone call was still a big deal; we would call home every few days, with one set of parents relaying our progress to the others. We might as well have been on the moon. We made the crossing in 32 days.

The second trek came about through the urging of some younger friends who had heard all the stories about the first crossing. We decided to do the trip as a fund raiser for Multiple Sclerosis. We had great sponsorship, including a van from Chrysler that we scored when one of the team members, Paul Dunn, wrote a letter to Lee Iacocca. The equipment was quite a bit better than the first time, allowing us to finish in 26 days.  (Thrasher Magazine wrote an article on the 1984 trip, click the following links for shots from the magazine: part 1, part 2, part 3).

Everybody Needs an Editor

Happy Editing Month, everyone. Didn’t know May was Editing Month? Well it is, because Lulu says it is! And we all have our virtual red pens poised and ready to edit some great books!

“I was an English major, so I don’t need editing.” “My professor already edited it.” “My mother was a teacher for 27 years; she can proofread it.”

We here at Lulu have heard every rationalization authors have for not investing in professional copy editing. It’s completely understandable—editing can be costly, especially if you have a very long manuscript. And for some, it may seem preposterous to pay someone else to do what your professor or a relative has already done.

So why should you consider a professional copy edit?

First, remember that, while it is great that you have friends or family that will closely read your book (trust me, not everyone is that lucky!), more than likely, these people are not editors by trade. A teacher is not an editor. An English major, while he or she may have a better grasp on the English language than most, probably isn’t up-to-date on the changing style rules. (The Chicago Manual of Style is on its 16th edition—which edition is that dusty copy of yours?) Not to mention, your friend knows how hard you’ve worked on your book and may be afraid to tell you that your dialogue is dry and unrealistic, or that Chapters 9 through 14 go off on a tangent they didn’t understand. An editor doesn’t know you from Adam, and isn’t concerned with hurting your feelings—they want your book to be as good as it possibly can be.

Second, a proofread is not a copy edit. What your friends are probably doing for you is checking for typos and grammar mistakes. While these are, of course, very important, they only scratch the surface of what a true editor looks at in a manuscript. A professional editor is also looking at syntax, word choice, organization, plot and character development, text flow, inconsistencies in tense, among other issues.

Third, consider the value that a copy edit will add to your book. You wouldn’t go out the door without looking in the mirror to make sure your shirt is buttoned correctly, right? Now imagine if you had a stylist from Vogue stopping you at the door each morning to tell you if your shoes are inappropriate for the interview/wedding/wrestling match you’re headed to. That’s what editing does for your book. It adds credibility—you obviously think so much of your book, and of the information you are relaying, that you won’t settle with only one pair of eyes going over it. Yes, the cost of editing might be higher than what you’d planned to spend on the whole pre-publishing process, but it’s really an investment in your book’s future.  You’ve worked on this book for months, or maybe years—you certainly don’t want your reviews to start, “Great message overall, but couldn’t get past the glaring typos and strange sentence structure.”

How can Lulu help with editing?

An Editorial Quality Review is a great place to start. This service is included in our three main Pre-Publishing Packages, and is also available on its own. This review not only provides helpful feedback that you might use in your own revisions, but also recommends one of our three levels of copy editing. And to celebrate Editing Month, we are offering the Editorial Quality Review itself, normally $199, for $149, plus 15% off the price of whichever copy edit we suggest. And if you decide to take that polished manuscript all the way to the finish line with one our publishing packages, we’ll reduce the cost of the Review from the package price. To get started, just click “Add to Cart” here.  This promotion, along with Editing Month festivities, will end on June 1, 2011.