Marketing your Book with “Buy Now” Buttons.

Keep your potential readers focused. Simplify book purchases by adding these free “Buy Now” buttons on your website or blog.

Reel in more readers with just four quick steps:

STEP 1: Log onto “My Lulu”

STEP 2: Click the star icon next to your published book

Buy Now Buttons

STEP 3: Choose the buy now button you like

Buy Now Buttons

STEP 4: Copy and paste the code to your website or blog

Buy Now Buttons

When your buyers click on these buttons, they will be taken to a Lulu shopping cart, which will include your book. It really is just that simple – so try it out today!

Take me to My Lulu.

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10 Comments

  1. Nice… but a Flash, preview widget would be even better!

  2. Gavin

    Rick,

    Thanks for your comment. If you have further recommendations, please let us know. We are always looking for more ways to help authors sell and market their books.

  3. C’mon, these are 1990s web buttons. What about flash preview? A configurable discount button? A text box with book cover and price? Facebook like? Add to cart? Put some effort into it!

  4. Gavin

    Charles,

    Thanks for your feedback. We greatly appreciate it.

    Each publically available book on Lulu.com has a Facebook “like” button along with Twitter, StumbleUpon, Reddit, Digg, Delicious, and My Space share options. Please see the url below for more information.
    http://www.lulu.com/blog/2010/06/28/market-your-book-on-facebook/

    Lulu also has a discount manager authors can use for print projects. This feature allows authors to log-in and set discounts directly on their books. See more information at the links below:
    http://www.lulu.com/blog/2010/10/06/market-your-prose-like-the-pros-with-the-new-discount-manager/
    AND
    http://www.lulu.com/blog/2010/10/06/how-to-use-the-new-author-discount-manager/

    We’ll certainly take all your recommendations into consideration as possible tools for authors to help promote their books online.

    Take care,

    Gavin

  5. Did some digging and *finally* found what I was looking for: a LuLu.com Flash-based, preview widget (http://www.lulu.com/viewer). Why in the world is this hidden?

    You can see it on my site: http://twbasics.keycontent.org/Buy+the+Book

  6. Gavin

    Rick,

    Good job with your preview. Yes, on each Lulu.com book web page there is an “Embed” button next to the social share icons where you can grab HTML code with a Flash-based preview of your book. The width and height parameters within the embedded HTML can be adjusted to fit into different website templates.

  7. This is a nice blog but a little change will make it more better…..You can just make it more attractable by just changing its background theme, including more features etc…One good thing about this blog is that it helps publishers and creators alot…..Thanks for the blog and the post…

  8. I notice that you changed the URLs from http://www.lulu.com/services/buy_now_buttons/images/book.gif to http://static.lulu.com/images/services/buy_now_buttons/book.gif … not cool, since you break websites of customers using the older URL.

  9. Thank you for providing the perspective. I just read a part of the article, so I don’t know much what to say.

    MMI Marketing

  10. Scott

    I am trying to put a preview of my book on my website using the “embed” code option from the preview page on your website. when I insert it into my page it doesn’t work. all it shoes on the webpage is
    “id=”preview”
    classid=”clsid:D27CDB6E-AE6D-11cf-96B8-444553540000″
    width=”600″
    height=”900″>
    This content requires Adobe Flash Player version 8.0.0 or greater. Get Flash” and I have flash 8 or greater

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