Month

August 2011

Which Distribution Channels are Right for You?

2 min readLulu offers so many great options for getting your book out in the world, how do you know which ones are right for you? With both print and eBook distribution, you have the option of selling on Lulu only or… Continue Reading →

How to Make a Professional Portfolio on Lulu

1 min readWhether you’re a writer, a designer, an artist, or any other professional, a knock-out portfolio using Lulu’s publishing wizard can help you stand out from the crowd and land your dream job. To create a portfolio, first gather all your most… Continue Reading →

Google+ & Authors (do I really have to join this?)

3 min readI read an article on Mashable.com a few weeks back where writer Nova Spivack states “welcome to ‘Sharepocalypse,’ a new era of social network insanity.” According to Spivack, Sharepocalypse takes place when “hundreds (if not thousands) of online friends share… Continue Reading →

Earn More. 90% Revenue for a Limited Time.

4 min readIf this holiday season is anything like last year’s, then a lot of people can expect to find an e-reader or tablet from Santa under their trees – 17 million to be exact.  That’s a ho-ho-whole lot of new readers… Continue Reading →

Using Your Book as a Business Card

2 min readThanks to the Internet, the world is getting smaller everyday.  People are more connected now than ever, which means there is more competition to stand out than ever.  In a CNN article titled Why Just Being Good at Your Job… Continue Reading →

“When Do I Get Paid?!?!” How to Check Your Creator Revenue

3 min readAs an author on Lulu, you get to set your own price for your works beyond the manufacturing cost and you keep 80 percent of any revenue made.  In an industry where most companies work off a 70/30 split or… Continue Reading →

(Not) Getting Your Book on a Retail Shelf

3 min readI believe that one of the biggest mistakes in any marketing endeavor is not defining a clear goal. It’s easy to get caught up in a clever idea while losing sight of what you wish to accomplish. As authors, we… Continue Reading →

Learn How to Publish an eBook with our New eBook Page

1 min readIf you’ve been poking around the site in the past couple weeks, you’ve probably noticed a big addition. We’ve rolled out our new eBook landing page (pictured below) – your launchpad for reaching a whole new market of readers and… Continue Reading →

How to Publish a Book the Modern Way

1 min readIn the past, publishing a book was a closed system, reserved for an elite few.  We all have ideas and expertise, but not all of us had the means or opportunity to share our knowledge and sell our works. Today, there… Continue Reading →

Marketing Your Book with Promotional Materials

2 min readLooking for a way to keep excitement of your book going after a speaking event? Bringing along printed marketing collateral is a great (and inexpensive) way to reinforce your message, and promote your book. Here are a few ideas to… Continue Reading →

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