Earn More. 90% Revenue for a Limited Time.

If this holiday season is anything like last year’s, then a lot of people can expect to find an e-reader or tablet from Santa under their trees – 17 million to be exact.  That’s a ho-ho-whole lot of new readers who’ll be itching to fill their digital shelves with new books, so why not make your eBook one of them?

Still on the fence? Well, we’re decking the halls early at Lulu this year and slashing our industry-best 80/20 revenue split on eBooks so you can reach more readers, sell more books,
and earn even more revenue this holiday than
ever before – tis the season right?

For a limited time, all creators publishing new eBook projects will receive 90 percent of the revenue from those projects through January 31st, 2012.

In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom.  We want you to be able to share your stories and ideas with the world and, more importantly, make money while you do it.  You pick the price.  You keep the profit.  Just like it should be.

So spread some joy this holiday season by publishing an eBook.  You can sell it to all those folks who got a shiny new iPad® or Barnes & Noble’s NOOK and your tree won’t be the only green you see.


Q: What is a new Publication?

A: New publications are defined as a new project in your “My Lulu” account with a new ISBN.  This also applies to any conversion of an existing print title into an eBook.

Q:  How long will this offer last?

A: This limited time offer ends on January 31, 2012. Once you publish your eBook, you’ll continue to earn 90% of the Suggested Retail price through January 31, 2012. Please note that Lulu reserves the right to end this promotion at any time.

Q:  How do I make my paperback book into an eBook?

A:  We have provided you with step-by-step directions to convert your existing DOC, DOCX, RTF, and ODF document into an EPUB here or you can take advantage of one of our handy conversion services.

Q:  What is the Suggested Retail Price?

A: The Suggested Retail Price is the price at which you want to sell your eBook.  You set the price. We provide you with some guidelines but the decision is yours.  All eBooks set at a price of $1.24 or higher earn royalty; you keep 90% of all amounts earned, after retailer commission.

Q:  Can I sell my book anywhere and still get the 90% or is it for sales on Lulu only?

A: When you publish your title with Lulu, any newly published eBook qualifies to earn 90% royalty regardless of where it sells.   You can choose to distribute your eBook through one of our distribution services or sell it only on Lulu.com.  If you choose to make your eBook available for distribution, you will receive 90% of the Suggested Retail Price after the retailer’s commission.

Q: Can’t I just sell my eBook on the Lulu Marketplace?

A:  Of course! All your sales on Lulu earn you even more since we cut out the middleman.  You can change the price of your eBook or choose to sell through one of our retail partners at anytime.

Q:  Why does my book have to be priced higher than $1.24 to qualify for the 90% royalty?

A: At Lulu, you’re in control of your works and can even give away your eBook for free if you want.  For authors who want to sell and collect creator royalties on eBooks, we’ve added a $0.99 base price to cover our credit card processing and hosting expenses.  Applying Digital Rights Management (DRM) is optional and adds an additional $0.25 to the base price to offset the licensing fees Lulu is charged by our DRM provider.  To reiterate, authors never pay to publish, these fees are reflected in the list price and are only charged to the purchaser when they buy your work.

Q:  What is “retailer’s commission?”

A: If you choose to make your eBook available in the iBookstore ℠, on Barnes& Noble’s NOOK, or other retailers, the retailer earns a commission on the sale of each eBook.   The commission varies by retailer but it is generally 30% of the Suggested Retail Price.  Your royalty will be calculated based on the Suggested Retail Price after any retail channel commission.

Q: Do all eBooks qualify for distribution?

A:  No, not all eBooks qualify for distribution. Each retail channel has its own set of guidelines for accepting content.  To make sure your title qualifies please review the distribution requirements here. You may revise your eBook to meet the guidelines at any time.

Q:  May I reuse an existing ISBN?

A: No, your eBook must have a unique ISBN. ISBNs may not be reused as they identify each title and version available for sale.  Each version (print, eBook, or edition) must have its own unique ISBN.

Terms and Conditions for Limited time promotion

Lulu is offering a limited time offer for all new eBook publications (some limitations apply).  All new eBooks with an ISBN published after September 6, 2011 will earn 90% of the Suggested Retail Price, after retailer’s commission, if any.  Your eBook must meet the following requirements:

  • Your eBook must be a new publication.  It may be a revision of a previously published eBook or printed title.
  • Your eBook must have an ISBN
  • Your eBook must be priced in higher than  $1.24
  • Your eBook must meet all distribution guidelines, if you choose to make eBook available for distribution.

Lulu reserves the right to end this promotion at any time.

Lulu and retail channels may reject titles for distribution for any reason.

For authors who want to sell and collect creator royalties on eBooks, pricing must include $0.99 base price to cover our credit card processing and hosting expenses.   Applying DRM is optional but highly recommended, and adds an additional $.25 to the base price to offset the licensing fees Lulu is charged by our DRM provider.


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  1. I hope to finish my book this year.

  2. edward hamilton

    i have some great recipes to put in to a cook book i would like to know how to put it together the right way

  3. Jade

    As a writer, I am very impressed.

  4. munawar

    Who will edit and market my book?

  5. This is the best deal I’ve heard so far and it really seems as if the authors get a good deal. I really like what I’ve read so far and I am most likely going to go with you guys. Keep up the good work.

  6. bkpk

    will the revenue split go back to 80/20 after January, even for books published under this promotional arrangement?

  7. David Tindale

    Great news! After years of research I believe this opportunity has been predestined for me. Do I just proceed with the ordinary book way to finish it?

  8. Emmanuel Kenol

    I want to publish 2 books via e-book and print through LULU. Can you send me all the requirements including costs? Do you take care of all the formating and cover? Please let me know.
    Emmanuel Kenol

  9. Phoenix

    Can you clarify please? If the book is sold through the LuLu site, not iBooks or nook, does LuLu automatically take $1.24 off the price of the book before calculating royalties? If I have a $2.99 book, will my royalty when the book is sold directly through LuLu be $2.69 or $1.58?

    2.99 x 90% = 2.69
    (2.99 – 1.24) x 90% = 1.575

    Thanks in advance!

  10. I published my book before September. Can I get in on a holiday promotion?

  11. I am writing two books

    How I averted World War 111 in
    IN 1962
    by Brian Moult-Hambly

    also How I found Lord LUCAN in AFRICA (photo’s)

  12. Ok, i’m interested, so.. what I have to do? Please explain to me step by step.

  13. Thanks lulu for this offer, in this economy authors and publishers need to feel included as part of the lulu family.
    Brian Buckner
    Axum Publications

  14. tanx lulu.i got ur message,and it was really impressive.pls,i wnt to knw the steps to take from here,bcos i really need the to this stuff published.

    Malcom emenike.

  15. David Lewis Paget

    I’ve tried different programs to convert pdf’s to Epub, and the results are always a disaster. Despite their claims, the Epub program destroys the layout of the book, gets rid of justification and ranges everything left. It makes a total mess of the index, running line onto line, and for poetry it makes a total hash of the format. Please advise.

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One Trackback

  1. By Lulu, I Love You « Catherine, Caffeinated on September 23, 2011 at 9:29 am

    […] The great news is that late on Thursday night, Lulu sent out a mass e-mail unveiling their new MS Word-t0-Epub converter and their promise that, if you follow their instructions, they’ll list your book for sale on iBooks and Barnes and Noble’s Nook book store. And that if you publish with them now, you’ll get to keep 90% of your earnings between now and January 1st. […]