Make More Off Your eBook by Selling it for Free

In recent weeks, we’ve made some pretty big announcements about eBooks: an industry best 90/10 revenue split, distribution to Barnes & Noble’s NOOK, a handy new Word to EPUB Converter, and a new Manage Distribution page that lets you opt-in and opt-out of retail channels with the click of a button.

We’re on such a roll, why stop now?  The opportunities eBooks bring to reach new readers is so great, we just keep looking for ways to enhance our e-offerings even more.

Today, we’re happy to announce another eBook feature to give you more selling flexibility over your digital works:  Free pricing.  eBook authors can now distribute and sell their eBooks in the iBookstore with a price tag of $0.00.

Right about now I’m sure you’re asking: “How will being able to sell my eBooks for free get me more sales?”  Well, the answer is simple:  Everyone loves free.  Heck, we’ve built a business off the principle with our free publishing solutions.

So far we’ve seen authors use free pricing in a number of clever ways to better market their works:

  • Free eBook Previews: Letting your readers sample the first chapter or two of your eBook is a great way to get them hooked on your story and more likely to but the complete work.
  • Supplements to Your Print Version: This is a great way to keep your fans interested in your work, even after they’ve finished reading it.  A free supplement could include character bios, background details on how you started your story, etc.  Think of it almost like your own creator’s commentary for your book.
  • Word of mouth: In an article in the Guardian, best-selling author Cory Doctorow says nothing sells books better than word of mouth. “Personal recommendations…enabled by freely copyable eBooks act as a force-multiplier…by letting readers make informed guesses about who else will like it, and giving those readers a persuasive tool for closing the sale.” Most readers buy a book because someone recommended it to them.
  • Impulse buying: Doctorow goes on to say that “the Internet’s attention span is about five minutes, so unless the reader can do something affirmative to acquire the book within five minutes of being enticed by the eBook, there is a good chance they never will.”
  • Best-seller Lists: Remember, most e-readers count and display best-sellers on actual units sold, not how much money the author has made. According to the New York Times, currently more than half of the best-selling eBooks on some of the most popular e-readers are available at no charge.   Getting to the top of the best-seller list guarantees better visibility.

So there you have it, you’re now free to play around with your pricing however you want to better reach your readers.  To learn more, or to start your own eBook with just a few clicks of a button, visit our eBook publishing page.


Post a comment or leave a trackback: Trackback URL.


  1. Adrian Middleton

    Hi Aj, great tips here!

    I’m planning on creating and selling some ebooks in the very near future but would like to run some ideas past you if that’s ok?

  2. No esta claro para mi adonde enviar la historia. Tengo varias escritas y son cortas. Tambien me gustaria publicar mi libro de poesias con lulu, pero ?donde estan? le vendio el domain a, y no se que hicieron con mis escritos. Puede usted ayudar?

  3. AJ


    Of course! Hit me.

  4. First of all I love your title, “Selling it for Free”.

    Another way authors are “Selling it for free” is to release free portions of their new books on their websites and build demand for the print version before it is released.

    Thanks for the other tips on “Selling it for free”.

  5. Thanks for the article. A free ebook is a great way to get more people reading your material. If they like what you offer them for free they will be more likely to buy from you in the future.
    The key is to make your free content stunning. Don’t hold back. Many people think if the information is too good people won’t feel the desire to buy from you but the opposite is true.

  6. Free ebooks is good. But is it worth to read these “Free” ebooks. The question is all about the content. Many people like to download but left it rusty in their hard drives.

  7. Adam

    I’m looking into setting up an ebook online store and was wondering if you can get books off a free domain can i then put them on my website if i decided to build one?

  8. Kira4Inu


    This is a really interesting post and it has given me some ideas for my novel. Here’s the idea: To take the prologue and first two chapters and sell as a free e-book. I would just like to know: For the cover of this e-book, should I use the novel’s cover or a different one? And if I do use the novel’s cover should I include text on there that says something like “Preview of first few chapters”? Please let me know your opinion, it is much appreciated.

    Kira4Inu (Author of Last Shred of Hope)

  9. David McCarter

    I went into my ebook, but it does not let me put in a price of 0.00. How do I do this?

  10. Morgan

    Hi David – We’re sorry to hear that. We’d like to help with this. Can you please contact our support team at

  11. I have always loved free, I built a website around free – to help children’s book authors (like myself) promote ebooks (for free!). “Free” has really helped me, on reviews, exposure, networking, As a bonus I’ve got great targeted traffic.

  12. Morgan, Lulu

    Great comment, Danielle! Thank you for sharing those insights. So glad to hear that “free” is helping you with reviews, exposure, Web traffic & networking. That’s exactly the kind of marketing advice that is really helpful for all our authors. Thanks!

  13. Free ebooks is the best marketing tool for authors that write children books.

  14. Howdy! I know this is somewhat off-topic however I needed to ask.
    Does operating a well-established website such as yours take a massive amount work?
    I’m completely new to writing a blog but I do write in my diary daily. I’d like
    to start a blog so I will be able to share my personal
    experience and views online. Please let me know
    if you have any recommendations or tips for brand new aspiring bloggers.
    Appreciate it!

  15. Hi,
    I read your interesting post about sell ebooks.
    I have the website with one interesting affiliate program. You can earn 60% sales promoting my new ebook about how sell ebooks.
    I think than it’s very interesting for you and your interesting info because all content it’s very friendly.

  16. self publishing ebook :- is book publishing websites, you can find here self publishing ebook & free digital books. You can also search for documents and books to quickly find what you are looking for.

  17. I rarely create comments, but i did some searching and wound
    up here Lulu Blog

  18. I am really impressed together with your writing talents
    and also with the layout on your blog. Is that this a paid subject or did you modify it yourself?
    Either way keep up the excellent high quality writing, it’s rare to peer a nice weblog like this one nowadays..

  19. Actually when someone doesn’t understand then its up to other visitors that they will help, so here it takes place.

  20. Hi, I do believe your site could be having web browser compatibility problems.

    Whenever I look at your blog in Safari, it looks fine however, if
    opening in I.E., it’s got some overlapping issues. I just wanted to give you a quick heads up! Apart from that, fantastic blog!

  21. What’s up it’s me, I am also visiting this web site regularly, this website is really pleasant
    and the visitors are in fact sharing good thoughts.

  22. Thanks for finally writing about >Lulu Blog

  23. Excellent post. I was checking continuously this blog and
    I’m impressed! Very useful info specifically the last part :) I care for such info much. I was looking for this particular information for a very long time. Thank you and good luck.

  24. Hi there i am kavin, its my first time to commenting anywhere, when i read this piece
    of writing i thought i could also create comment due
    to this brilliant post.

  25. Thanks for finally talking about >Lulu Blog

  26. I am regular reader, how are you everybody? This
    article posted at this website is really good.

  27. I am sure this article has touched all the internet users, its really really fastidious paragraph on building
    up new web site.

  28. Wonderful, what a web site it is! This web site provides valuable data to us,
    keep it up.

  29. It is not my first time to pay a visit this website, i am browsing this website dailly and take pleasant facts from here every day.

  30. Do you mind if I quote a few of your articles as long as I provide credit and sources
    back to your webpage? My blog is in the very same niche as yours
    and my users would truly benefit from a lot of
    the information you provide here. Please let me know if this ok with you.

  31. I am really impressed with your writing skills as well as with the
    layout on your weblog. Is this a paid theme
    or did you modify it yourself? Anyway keep up the excellent quality writing, it is rare to see a
    nice blog like this one today.

  32. Hi, I log on to your blogs regularly. Your story-telling style
    is witty, keep up the good work!

  33. Hello, just wanted to tell you, I loved this post. It was helpful.
    Keep on posting!

  34. Very nice post. I just stumbled upon your blog
    and wished to say that I have really enjoyed browsing your blog posts.

    In any case I will be subscribing to your rss feed and I hope you write
    again soon!

  35. Hey I am so excited I found your web site, I really found you by accident, while I was researching on Digg for something else,
    Anyhow I am here now and would just like to say
    cheers for a marvelous post and a all round interesting blog (I also love the theme/design), I don’t have time to read it all at the moment but I have saved it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the excellent work.

  36. Wow, awesome weblog structure! How lengthy have you been running a blog for?
    you make blogging look easy. The total look of your website is
    wonderful, let alone the content material!

  37. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable from
    you! However, how could we communicate?

  38. Spot on with this write-up, I actually think this web site needs a great deal more attention.

    I’ll probably be returning to read through more, thanks for the info!

  39. This post is genuinely a good one it helps new the web visitors, who are wishing for blogging.

  40. Excellent post, went ahead and bookmarked your site. I can’t wait to read more from you.

  41. you made some good points there. nice information in this post.
    i prefer to read this kind of struf. keep sharing such ideas in the future as well.

  42. I must say you have done a fantastic job with this.

  43. Hi there! I could have sworn I’ve visited this website before
    but after browsing through a few of the posts I realized it’s new to me.
    Anyways, I’m definitely pleased I discovered it and I’ll be
    book-marking it and checking back regularly!

  44. ビクトリアシークレットのモデル [水着]

  45. Hollister jeans tend to be acidity rinsed to acquire a well-worn look, put major hand-done damage having blown-out slots, with the severe, basic look in skinny jeans. Padded coin storage compartments and also well-known regular sewing with rear pouches include an outstanding touch linked to female flair. To be a skinny jean type? attempt hollister’s oceanside extremely slim legging trousers. Acid rinse as well as hand-done devastation helps make the recognizable.

  46. This is very much a work in progress whenever I find out about one who is more beautiful than any of these I will add her and kick out number ten Thanks for sharing the informative post.

  47. Euhhh êtes vous certain de cee que vous affirmez ?

  48. Article supewr intéressant !!!

  49. Unquestionably believe that which you stated. Your favorite
    justification seemed to be on the internet the easiest
    thing to be aware of. I say to you, I definitely get annoyed while people consider worries
    that they plainly do not know about. You managed to hit the nail upon the top and also
    defined out the whole thing without having side effect , people can take a signal.
    Will probably be back to get more. Thanks

  50. Tiens je comptais faire un post semblable au tiens

  51. Formidable article :continue comme cela

  52. Je voudrai vous dire que c’est sans mentir une joie de venir
    sur ce site internet

  53. Je suis clairement en équation avec vous

  54. Rudement intéressant, jee crois que cet article intéresserait ma pote

  55. Ces posts sont vraiment fascinants

  56. Bon, je n’ai guère terminé de regarder par
    contre je passerai ce soir

  57. Un poste vraiment plein de conseils

  58. C’est un vrai bonheur de lire ce site web

  59. Très bon poste : je compte een pzrler plus tard avec dess potes

  60. Je publie ce petit com danms le but de congratuler l’auteur

  61. Je voudrai vou dire que c’est toujours une joie de passer
    sur ce site

  62. Je suis tout à fait d’accord avec vous

  63. Une fois de plus un post follement fascinant

  64. Excellent poste comme d’habitude

  65. Très bon poste : je compte en parler plus
    tard avec mes collègues

  66. Magnifique post, j’en discuterai demain avec des amis

  67. L’ensemble de ces post sont follement fascinants

  68. Les post sont sincèrementattractifs

  69. Bon je vais en parler sur mon site web personnel

  70. Je peux tee dire que ce n’est guère inexact !

  71. J’ai guère terminé de lire cependant je
    repasserai ce soir

  72. Advertise the book is nice. But people need to buy them something that’s better if you come up with simplified version…

  73. レインシューズ メンズ 長靴 子供

  74. Thanks for informative share! I thought it was going to be some boring old post, but it really compensated for my time. I have bookmark your site, and will be back to check out some other post.

  75. You already know thus significantly in the case of this topic, made me personally believe it from a lot of various angles. Its like men and women are not involved until it’s something to accomplish with Lady gaga! Your personal stuffs excellent. Always maintain it up!

  76. Thanks for sharing this useable article – I really increase your is really very informatic post for young people, and hope they will enjoy well after reading this post.

  77. The end old-fashioned apparatuses you the unpredicted to application your toil. This is coming you plus medley agreements online is easy. Let’s it need reexamination or uprising? Insignificant for modification. Our side prepares what you expenditure for

  78. Good day, I discovered your web site when i was searching Bling for sites associated to this material. I planned to explain to you, your site is sweet. I just like the style and design way too, its good. I haven’t got time now to totally browse your site but We have bookmarked it and that i also signed up for the RSS feed. I will be again in a very day or two. Many thanks for a fantastic internet site.

  79. En précieuses informations researed sur ce point que je travaille sur un projet de classe. Merci de poster des informations utiles et de son devenir maintenant plus facile d’accomplir cette tâche.

  80. I am glad after reading that post. I was searching that topic from few days its increase my knowledge.

  81. I was very pleased to find this page. I need to to thank you for your time
    for this particularly fantastic read!! I definitely loved every
    part of it and i also have you book-marked to see new stuff
    on your site.

  82. This blog has unique insights, let a person feel at first sight is great, is also very helpful to people, is worth us learning.

  83. In stead of tremendous changes and development in online marketing and other traditional marketing methods, words of mouth still one of the best ways to sell a product. Positive reviews from words of mouth almost make a lead before the customers going to buy it as it make a positive views about product in customers mind.

  84. Thanks for the unmatchable was rale useful for me.navigator sharing specified ideas in the instant as symptomless.this was actually what i was labour for,and i am voluntary to came here!

  85. I am agree with “words of mouth” way that always proven itself as the most dependable ways to market a product. But we should consider how the way like “words of mouth” work? It works when the quality and price of a product perform as expected. Other ways also work but this one is better than others as it can create more hype than other ways among customers.

  86. Finally I found a great site. All articles are written by very intelligent people. And I want to share this with you. You must be mentioned here that has something for everyone.

  87. Advantageously, the article is really the best on this notable topic. I harmonize with your conclusions and will thirstily look forward to your approaching updates

  88. Hi there friends, its great paragraph regarding educationand fully defined, keep itt up aall
    the time.

  89. Nie jederman wprawdzie poprzestaje jedynie na naturalnej rekreacji.

  90. zawiera po latynosku, ściśle mówiąc nie? Zgodność z rzeczywistością acz wystawała się szeroko niezwyklej przygodna.

  91. Frankly, we haven’t analyzed this to the point that we stand firmly on that calculation. But from Edge Studio’s perspective as a premier voice production and training facility, we can attest that, for many reasons, the voice over field continues to grow, and the need for voice over talent is booming.

  92. You did a great job. I like your post very much. That is what I want to get. I get much important information from your site. Thank you.

  93. Good guide of selling.impulse buying, like it.
    thanks from->

  94. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!

  95. Very interesting facts, you know. I’ll share this post with friends. Thanks for your work.

  96. Best Manpower Recruitment agencies in Pakistan, Candor Group.

  97. human chase War Z is told from alpha to end UN Postwar fee bureau beck all through a assumption of interview. Patient none in the crank communicable is a adolescent boy in bowl who is apathetic – the absolute antecedent of the beginning continues unidentified. The Chinese try to awning up the crank communicable at first, advancing up with a awning commodity of a burning bearings in Taiwan.

  98. Great tips AJ

  99. Often getting a very good article author can be more challenging when compared with getting a soul mate because publishing and copywriting are usually subjective disciplines and in case you are an excellent article author, you cannot begin to see the distinction among a superb article author and an excellent article author.

  100. Thanks a lot for tips. It might be useful to everyone

  101. hi!,I like your writing so so much! percentage we communicate more approximately your article on AOL? I require an expert on this area to resolve my problem. Maybe that is you! Taking a look forward to peer you.

One Trackback

  1. [...] For additional reading on the topic, check out our blog post Make More Off Your eBook by Selling it for Free. [...]

Post a Comment

Your email is never published nor shared. Required fields are marked *