Lulu Celebrates 10 Years of Author Success

2 min read

10 years ago our founder and CEO Bob Young had a vision that would change the publishing industry forever. Spawned from his own frustrations traditionally publishing his autobiography Under the Radar, Bob foresaw that “there had to be a better way to publish.” He wanted an open, affordable, and public solution that aspiring authors could use to share their knowledge and ideas with readers more easily than ever before.  Thus in 2002 was born.

Since 2002, we have been working hard to tear down barriers of entry for publishing and help authors sell more books, and we’ve been succeeding. Here are just a few of our most important milestones in the last 10 years:

2002: was founded
2003: Lulu’s first best-selling author publishes and holds the title for three years.
2004: Publicity was on the rise for Site traffic more than tripled.
2005: Lulu offers publishing services (editing, formatting, etc). We also began globalization by adding a marketplace for the UK.
2006: Lulu expands international reach by providing our site in six languages Dutch, English, French, German, Spanish, and Italian.
2007: Lulu introduces the Lulu studio making photo book and calendar creation available. Lulu wins the Web 2.0 Award for Books and becomes the first place where users can publish a single ISBN for a book.
2008: Lulu sees 38% growth over 2007.
2009: Lulu adds over 200,000 eBooks to its catalog and sees more and more traditionally published authors such as John Edgar Wideman turn to Lulu.
2010: Lulu opens doors to developers and businesses with the release of Open Publishing APIs (Application Programmer Interfaces).  Lulu becomes one of only seven companies able to distribute to the iBookstore. The Wall Street Journal names Lulu one of the “Stars of Self-Publishing.”
2011: Lulu simplifies eBook creation with a new free ePub converter that takes a word doc to eBook in minutes.
2012: Lulu raises the bar in self-publishing again with a new eCommerce platform and major site upgrades for registration-less checkout, and a faster-than-ever publishing experience. Lulu becomes one of only 20 companies invited to launch an app with Google’s new Google Drive platform.  The Lulu One-Click Publishing app takes works from collaboration to published in one-click.

We started small by offering basic print-on-demand services and over the years worked up to being able to distribute author content all over the world in both print and digital formats. In our first 10 years, we have partnered with some of the biggest names in the industry, such as Amazon, Barnes and Noble, Apple, and Google in a effort to make Lulu the definitive one-stop shop for all your publishing needs.

Since our beginning, we have been leading the self-publishing industry and we do not plan to stop anytime soon. We will always strive to provide the best self-publishing solutions for our author base. We greatly appreciate all the support we have received from our authors over these past 10 years. We thank you from the bottom of our heart for choosing Lulu for your self-publishing needs. Without you we would not be here helping to pioneer this amazing and new industry. Thank you for the past 10 years of success; we hope to bring you many more.

We hope you’ll help us celebrate our 10-year anniversary by taking advantage of our site-wide sale. Simply visit to see your savings coupon!


David K.

Both comments and trackbacks are currently closed.


  1. I am very grateful to for giving me the opportunity to self-publish. I started writing 14 years ago and I’ve hit a few bumps along the way. To actually see my work published is very satisfying. I owe that feeling of accomplishment to I hope you continue to have many years of success.

  2. Congratulations on your tenth anniversary. We hope Lulu stays at the front of the pack. My only complaint is that my books are not selling and wish I could find the reason.

  3. Vincenzo Ruello

    Thank God for lulu and its founder for allowing me to publish my first book The Veronica Veil Conspiracy

  4. Thank you, Bob Young, for helping my dream come true 5x’s over. I’m working on Novels 6, 7, & 8, and I happily promote the great experience at LULU. I will forever sing LULU’s praises….

  5. robert m gross

    Quetuion: You published my book “odessey of Vapay II several years ago. I should like it printed in smaller type but do not jnow how to do so and have the pictures, index, etc come out in the correct places. Please advise where I can get help. Thank you;
    Bob ZGross

  6. Jon

    Will Lulu print my book in paperback and/or hard copy? What are the costs.

  7. Morgan, Lulu

    @Jon – Yes, you can easily publish your book in paperback and hard copy through Lulu. It is free to publish through Lulu. The cost of the printed version of your book will depend on several factors. Here are two help articles that explain the details:

  8. JoAnn Nickels

    Hello, I am wondering when my tenth leper book is going to be on It has been over 12 weeks now sinse it was published. Also where has the proceeds gone? Have they gone directly to the Sewer Children foundation? I have tried ti login using my e-mail address, but it says that someone else already has my hosspoor E-mail address. Thanks J. Nickels

  9. Morgan, Lulu

    @JoAnn – Hi JoAnn – I am letting our support team know. You should hear back from them directly. Thanks for contacting us.

  10. Chris George

    I ordered hard-copy manuals from you where I only had PDF files. This was great.

    There are many out-of-print books that could be made available with a low-cost printing/binding system. An example of what would be great can be seen here:

    I think you are missing opportunities here by not considering one-off printing/binding of:
    Manuals (make the interface really simple)
    Out-of-print books (remember the Dover reprints?)
    Custom printing/binding (hard cover)

Enjoy this blog? Please spread the word :)