Aspiring author Michael Ennis felt the sting of rejection after submitting drafts of his work, “The Malice of Fortune,” to several publishing houses. Ennis was ready to give up until he received a tip from his agent: Try booksellers first. Ennis and his agent, Daniel Lazar, set out to self-publish the title using Lulu.com, eventually sending 48 copies to top-tier booksellers such as Books & Books in Miami and Tattered Cover in Denver. 23 sellers responded and within days, rights to the book were purchased at six figures by a traditional imprint – ordering a 75,000 copy run. A representative from the acquiring publisher says the work Ennis did upfront was key in getting the publisher to even look at the new title due to the high volume of submissions they receive. Yet another example of a modern day author giving away their work for free, with successful results.
To read the full story in the Wall Street Journal, click here: To Land a Publisher, an Author Prints Sample Copies for Stores