iBookstore showcases indie books in new Breakout Books section

You might notice something new on your next trip to Apple’s iBookstore: You! Independently-published books will be prominently featured as part of Apple’s new “Breakout Books” section. Featuring titles from independent authors, the section will work to highlight books that have been highly rated, regardless of how they have been promoted or who published them. In short, taste will rule. And for independent authors, that is incredibly good news.

The books that will be featured will be broken down into four categories: Romance, Sci-Fi & Fantasy, Mysteries & Thrillers, and More to Explore (we’re guessing that encompasses everything that can’t be easily put into a genre). This kind of attention, putting a book front-and-center in front of millions of prospective readers is a huge opportunity for independent authors. In the past, publishers would fight over this “front-of-the-store” space, usually reserved for books with huge initial print orders and authors with highly established reputations. Now, just by writing a quality book, authors can find their book with the type of promotion that usually comes with a high sticker price.

According to the New York Times (Apple to Highlight Self-Published Books), one of the main motives for getting behind independent publishers was their pricing: independent authors sell their books at significantly lower costs than major titles (those produced by major publishers). This pricing model encourages readers to buy more independently published books than they would more expensive ones, further democratizing the marketplace.

While “Breakout Books” will not always be the center of attention on the iBookstore, it marks a major change in how digital booksellers are respecting independent authors and how quickly the marketplace is changing. In what was once a field dominated by six major publishers, there are now thousands of people each acting on their own, letting the quality of their work act as their best publicity.

As readers, would you buy a book that has been highly rated by other readers? As writers, how do you think this will change independent publishing? Do you know of any other digital bookstores that have this type of promotion? Let us know!

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10 Comments

  1. D. Gabrielle Jensen

    I am so glad to see that the stigma is being lifted from independent writers/publishers. In a world where “indie” film and indie music is so loudly applauded (Sundance, South by Southwest), indie authors are still so often seen as the bottom of the barrel, the ones who couldn’t make it any other way, not as someone who made a conscious decision to control their own work. This is very good news.

  2. Morgan, Lulu

    We are right there with you, Gabrielle! We are celebrating this win for independently published authors and creators of all types. Thanks for the thoughtful comment.

  3. Janet M Johnson

    I am inquiring about my daughter’s order # 7780867 which was placed in December. It was for (4) of my great-grandson’s book “What is a Paleontologist” and was charged to my credit card. This order has not been received nor have we received any notice why.

    Please advise. Thank you, Janet Johnson

  4. Morgan, Lulu

    @Janet – Our support team will be happy to help. Their contact page is here: http://ar.gy/.8Y.

  5. I received an e-mail this morning from the iBookstore, regarding their “Breakout Books.” I was fairly surprised, considering (as aforementioned) the focus has often been exclusively on the mainstream. It’s a great time to be an indie author.

    It’ll be fantastic to see fellow indie authors getting their work showcased!

    The iBookstore is often one of the places my works receive the best reception, sales-wise. Hoping my latest endeavor will succeed as well.

  6. Pamela

    This is wonderful news. Thank you to Lulu, who lead the world and now thank you to Apple iBookstore who have caught up at last and is striding abreast!

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