12 Tips for Marketing and Sales Success: Tip 2 – Finding and Building Your Audience

Now that you know the importance of identifying your target audience, it’s time to go out and get them. We asked successful authors how they found the audience for their book.

Here’s what they said:

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Most authors wrote for audiences they either consider themselves to be a part of or whose needs and shopping behaviors they were already familiar with. This may have made the process of determining how to reach their audience easier because they had an idea of which marketing channels would effectively grow their reader base. Is this also true for you? For example, if your book is on health and fitness and you have identified your audience as other like-minded fitness enthusiasts, you may already know several websites they may regularly visit to learn about fitness and make related purchases.

If you’re writing for an audience you don’t know that well, you’re not alone! Nearly a third of authors conducted research to find out what made their audience tick and how to find them. They used pre-existing professional networks, organizations or online communities to reach readers that would respond to their content.

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11 Comments

  1. Carol Bilterman

    I read the Arial Gold book and it helped a lot with this. You should know your audience before you start the book!

  2. Daniel

    Carol, I read that book as well! I agree sometimes originality is not a good thing! Know your audience!

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