12 Tips for Marketing and Sales Success: Tip 3 – Know Where Your Audience Shops

In the book business, figuring out where people shop and how to get books to those places is called a distribution strategy.

There’s more to a distribution strategy than just bookstores. Some authors leverage their professional connections to make sales. Others teach classes and sell their books to students. And still others sell their books through churches or partner with niche websites.

There are numerous ways to distribute your book, and it takes some trial and error to find the right distribution channels. Every book is different, but we wanted to see if there was a pattern in where authors sold their books. Here’s where our best-selling authors sold their books:

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