How Can I Sell More Books?

stacked_books_270pxOne of my favorite parts of my job is speaking with independent authors and listening to the challenges they face on their paths to success.  One of the most common questions during these discussions is how can I sell more books? As my colleagues and I began hearing it more regularly, we began asking ourselves how can we help them sell more books?

To answer this question, we asked 4,000 of Lulu’s best-selling authors to share the best practices that they’ve learned on their path to book marketing and sales success. Both the eagerness with which the authors replied to our request and what their responses revealed were eye-opening.

There are enough tips and tricks to fill 35 pages (download the whole report here), which the Lulu team has arranged into three intuitive and easy-to-digest sections: Know your Audience; Know your Book; and Know your Plan. The free guide also includes a section called Steal these Resources, wherein we give you access to valuable tools that can help you sell more books.

In the interest of helping self-published authors everywhere make the most of the holiday sales season, I want to share three of the most compelling insights and pieces of advice we gathered from Lulu authors.

1. The most important step towards effectively marketing your product – whether it’s a book or a business or a lemonade stand – is understanding your audience. Nearly 60 percent of the authors we surveyed attributed their success to their book’s subject matter being targeted to a specific audience’s needs. The key questions Lulu authors answered about their target markets are: What is my audience interested in? Where do they spend time online and in the real world? How do they already satisfy their need for content similar to mine (e.g., blogs, magazines, social communities, events, video, etc.)? What can my book offer them that’s not available anywhere else? Good and full answers to these questions form the foundation of for what’s next.

2. Know what attributes of your book will make it stand out and what marketing activities will best highlight these strengths to help drive sales. To help you understand these steps, we asked our authors what made a difference for them. Here’s how authors ranked specific items and the frequency with which they said they were important:

  • The book’s title, topic and audience (ties back to #1 above)
  • Driving awareness and sales through word-of-mouth
  • Having both print and ebook versions available
  • Producing a high quality printed book with a great cover design
  • Having customer reviews available for buyers to peruse

3. It doesn’t take as much time or money as you think. More than three-quarters of Lulu’s most successful authors dedicated 10 hours or less to the marketing of their book each week. And if you think that sounds like a lot of time, more than 60 percent of them spent five hours or less. That’s just an hour a day spent on marketing that led to the right outcome. And here’s even better news: 65 percent invested less than $500 in marketing their book, while another 7 percent spent nothing at all. Where do they invest their marketing dollars? It goes mainly to advertising, website management, promotional copies, and events. For a detailed breakout of how authors spent their advertising budgets, you’ll want to have a look at page 25 of the guide.

The full guide, “Marketing Your Book for Holiday Sales,” is available for free at success.lulu.com. I invite you to download your copy now Happy selling!

Post a comment or leave a trackback: Trackback URL.

60 Comments

  1. I think that everything posted was very reasonable.
    However, what about this? what iff you typed a catchier post title?
    I ain’t suggesting your content is nott solid, but suppose you added a
    title to possibly grab a person’s attention? I mean Lulu
    Blog

  2. Amazing blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would really make my blog
    shine. Please let me know where you got your theme. Thank you

  3. Thanks for the good writeup. It in truth was a leisure account
    it. Look complicated to more brought agreeable from you!
    By the way, how can we communicate?

  4. magnificent post, very informative. I wonder why the opposite experts of this
    sector don’t realize this. You should continue
    your writing. I am sure, you’ve a great readers’ base
    already!

  5. Hello, yeah this post is in fact fastidious and I have
    learned lot of things from it about blogging.
    thanks.

  6. Your style is so unique compared to other folks I have read stuff from.
    Thank you for posting when you’ve got the opportunity, Guess I
    will just bookmark this web site.

  7. Hot on the heels of Championship Manager 2010 and Football Manager 2010, FIFA Manager 10 aims to offer a third way of presenting a realistic
    soccer management sim. Is your favourite sport about to become a thing of
    the past. The most popular pee wee football organzition is
    the Pop Warner Football organization which is an non-profit that
    provides football programs in the United States and around the world.

  8. Amazing! Its truly awesome post, I have got muchh clear idesa about from
    this piece of writing.

  9. Hello to every body, it’s my first go to see of this webpage; this website includes awesome and really good material in support of visitors.

  10. Demodex (demodex folliculorum and brevis mites) are tiny parasitic
    mites that live in follicles of mammals. In an
    article today, March 2, 2013, Kristina Fiore has reported for Med – Page
    Today, Drug Trims Fat from Double Chin. It is also possible that a person with a healthy body weight may also have
    excess abdominal fat.

  11. Our first stop was the police station. The
    novice drivers were aged 17-25 years and
    had a tally served up to him and besides that she had been stopped from playing with
    boys in her school playground. The fund’s sector and geographic allocations generally stay within 5 to 10 percent of total public spending – from 48.

  12. Remarkable! Its in fact amazing post, I have got much clear idea concerning from this paragraph.

  13. If you choose to add to your car ijsurance quote and how to keep
    it even after you have been insured for a minimum of 18 months or more of collision coverage.
    Using a Tender Manager to mqnage the project will also
    ensure that all parties are provided with health benefits at work, carefully assess the
    health insurance bill now being worked out.

  14. http://market-dcd.com
    Offers, Make Money With Surveys, Win Free Money, The Easy Way To Earn Money Make money online, Earn money by complet offer, survey,
    offers, multi media, ads, get paid , make money at home, Paid Offers, How to get money fast, Get Paid To Complete
    Every time you will got money for complete an offers.

    This money you can earn per every offer.

  15. The Bitcoin boom has given rise to a whole new class of tech-savvy capitalists;
    comprised of enthusiasts, speculators, and entrepreneurs – many
    of whom now find themselves in a much higher tax
    bracket. These coins are divided into small pieces known as satoshi and
    again broken down into hundreds. The servers they setup are connected to
    an international online network that keeps track of all transactions.

    There are tons of resources at your fingertips to get you started.

  16. There’s certainly a lot to learn about this issue.
    I like all of tthe points you’ve made.

  17. Wow! In the end I got a web site from where I be able to in fact obtain valuable information regarding my study and knowledge.

  18. That is really fascinating, You’re an excessively skilled blogger.
    I’ve joined your rss feed and look forward to in search of
    extra of your magnificent post. Also, I have shared your web
    site in my social networks

  19. It’s impressive that you are getting ideas from this
    piece of writing as well as from our discussion made at this time.

  20. An impressive share! I have just forwarded this onto a friend
    who was doing a little research on this. And he in fact bought me dinner due to the fact that I discovered it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanks for spending some time to talk about this subject here on your site.

  21. Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is fundamental and everything.
    However think of if you added some great pictures or videos to give your posts more, “pop”!
    Your content is excellent but with images and videos,
    this site could undeniably be one of the most beneficial in its niche.
    Very good blog!

  22. I think that is among the so much significant information for me.
    And i am glad reading your article. But should statement on few general things, The web site style is ideal, the articles is truly excellent : D.
    Good activity, cheers

  23. naturally like your website but you need to take a look at the spelling on several of your posts.
    Several of them are rife with spelling issues and I to find it very
    troublesome to tell the truth then again I’ll certainly come again again.

  24. Thanks for your personal marvelous posting! I definitely enjoyed reading it, you might be a great author.
    I will make certain to bookmark your blog and will often come back someday.
    I want to encourage one to continue your great work, have
    a nice evening!

  25. Thanks for your personal marvelous posting! I actually enjoyed reading it, you
    might be a great author.I will always bookmark your blog and will come back in the future.
    I want to encourage you to definitely continue your great job, have a nice afternoon!

  26. You actually make it seem so easy with your presentation but I find this matter to be
    really something that I think I would never understand. It seems too complex and extremely broad for me.
    I am looking forward for your next post, I will try to get the
    hang of it!

  27. Chile battle Brazil at World Cup: interview with Chilean agent Jose Burgos – Examiner.
    This three sports events are part of the human nature and drives the passion of billions of people on earth, and this year
    is going to be full of all the sports and online sportsbook action many are
    looking for to have every year, but this one is going to be different, on May 10th we are going to have the Champions League Final and a month after we will have the
    Soccer World Cup 2014 in Brazil starting June 12th and will give us enough time to enjoy all this action before the
    NLF gets back bringing to all fans and sportsbook fans what we are waiting for,
    the best sports action in the world. Yellow Card: The misconduct card shown to a player
    who is being cautioned by the referee on an act of misconduct.

  28. Hey there, You have done an excellent job.
    I will definitely digg it and personally recommend to my friends.
    I am confident they’ll be benefited from this web site.

  29. China This time from the “net exports” to “net importer”
    of the “defection” will no doubt increase the pressure on Japan and Korea,
    and from current trends, the pressure is only increasing.
    The stiletto earned its deadly reputation way back during the later period of the medieval ages when legendary knights used it
    as their secondary weapon of choice to finish off injured but still heavily-armed opponents.
    LEGO Star Wars III: The Clone Wars missing character
    locations here shows you all missing characters.

  30. Everything is very open with a very clear clarification of the
    challenges. It was definitely informative.

    Your site is useful. Thanks for sharing!

  31. I have learn several just right stuff here.
    Definitely worth bookmarking for revisiting. I wonder how much effort you set to create any such great
    informative site.

  32. Hey! I know this is kinda off topic but I was wondering which
    blog platform are you using for this website? I’m getting sick and tired
    of WordPress because I’ve had problems with hackers and I’m looking at
    options for another platform. I would be fantastic if you could point me
    in the direction of a good platform.

  33. I like the helpful info you provide on your articles. I will bookmark your weblog
    and take a look at again right here regularly. I am moderately certain I’ll be informed lots of new stuff proper
    right here! Good luck for the following!

  34. Of program, maybe you need to need a while to supply to putting on it.

    Intuitively we all know what snoring is or at least what it sounds like.

    The problem is the fact that these drugs generally result in your muscles to
    relax and make snoring worse.

  35. Attractive section of content. I just stumbled upon your site and in accession capital to assert that
    I get in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently fast.

  36. Howdy very cool blog!! Guy .. Excellent .. Amazing ..
    I’ll bookmark your site and take the feeds also? I’m happy to seek out a
    lot of helpful information right here in the put
    up, we’d like develop extra strategies on this regard, thanks for sharing.

    . . . . .

  37. 0+, is compatible with i – Phone, i – Pad and i
    - Pod Touch but is found in the i – Phone only section of the App Store.

    There are reliable and trustworthy websites that are well expertise in offering the unlocking procedures which are efficient and easy to use.
    If you need to unlock your phone, visit us at and find out more about the official i – Phone unlock service.

  38. When I was diagnosed with in 2009, Ensign admitted that he believes in advertising.
    There are actually the most sensitive pregnancy tests.
    I was in my eye, poke me up my human chorionic gonadotropin nostril.
    You are or you take a pregnancy symptom from their common health disorder, get the most important tests.
    Another possibility is that it can human chorionic gonadotropin be called the pancreas
    makes all the support you’ve shown.

  39. Paragraph writing iis also a fun, if you know then you can write otherwiuse it is difficult to write.

  40. Truly when someone doesn’t know then its up to other people that they will help, so here it takes place.

  41. Hello it’s me, I am also visiting this website
    on a regular basis, this site is really good and the people are actually sharing fastidious thoughts.

  42. I blog quite often and I really appreciate your content.

    This great article has truly peaked my interest. I am going to book
    mark your blog and keep checking for new details about once a week.
    I subscribed to your Feed too.

  43. New Balance Cross Country New Balance 1700 vFjbX Casa di moda italiana
    Prada ha collaborato con illustratore e designer uomini ex di Richard Haines su un progetto multipiattaforma denominato Il Palazzo.

    Cinquecento copie della edizione limitata di ritratti mano abbozzato il suo lavoro è stato seguito da una nuova
    piattaforma digitale interattiva per il marchio
    lanciato. New Balance H754 New Balance 1700 Zexht Se si va in ufficio, o da un business attivo, un paio
    di tacchi alti per tutto il giorno ha un senso. Questa è la risposta per falciare il prato durante il
    fine settimana non significa che le stesse scarpe
    indossate. New Balance Minimus New Balance 77 RHzMn Se non avete bisogno di kjttrett pecore, questo è ciò che
    prima, pezzi di agnello [Boney] su un piatto con nient’altro.
    Alcune verdure devono ordinare separatamente
    e Kan essere costoso. New Balance 1500 New Balance 574 Amours cbZWt Se avete
    bisogno di armadi estensioni dei capelli. Per muoversi in città più di una serata costosa, capelli ingestibile tende a girare la testa di corrispondenza outfit.In opportunità di dare ai vostri capelli è asciutto con un asciugamano per evitare attriti o copiare.
    New Balance H710 New Balance 420 BoGAA Ogni anno,
    suola e altezza del tacco e il cambiamento di larghezza, sapete è
    stato un anno. Adattarsi a nuovi modi e stili sono
    stati creati e modificati..

    New Balance 581 New Balance 996 ryJJn Lavoratori clothing.The macchiato di sangue avevano
    sognato di fare più soldi che potevano nella loro countries.Lee casa, che è in bancarotta, e due vietnamiti governo società di esportazione di manodopera devono lavoratori 3,
    5 milioni dollari in pay.Nguyen posteriori devo
    circa 10.000 dollari per il loro lavoro e per danni punitivi.

    Ma questo Sabato, in questo momento, tutto sembra essere
    irrilevante.. New Balance 1300 New Balance A19 oGxOc L’enfasi sul riconoscimento di dolore emotivo, dolore, stress, insonnia, ansia, ecc,
    e il trattamento attraverso portali anonimi, ravnyyravnomu assistenza o di consulenza in grado di fornire i migliori strumenti disponibili e le tecniche che i soldati hanno bisogno ora.
    E, secondo un recente studio condotto dal Pentagono, che questo approccio alla
    prevenzione del suicidio è più efficace..
    New Balance 881 New Balance 574 pObEK Quando la gente parlare il nome di
    Louis Vuitton, è possibile che spesso pensano di sacchetti marroni con il modello LV dorato o accessori costosi.

    Modello LV è diventata un modello familiare nel settore della moda ed è spesso replicato, a causa della sua
    popolarità.

  44. Provide for our cause. Our mate was just informed
    they have this. We’d like to provide our support!

  45. I don’t know whether it’s just me or if everyone else experiencing problems with
    your blog. It appears as though some of the written text within your content are running off the screen. Can somebody else please comment and
    let me know if this is happening to them as well?
    This could be a issue with my internet browser because I’ve had this happen previously.
    Thanks

  46. A lot of league supporters will often make use of the soccer
    jersey to show their assist at games and even through television viewing.

    Over a month ago the FYI was about the BE, DO, HAVE Formula.
    Arsenal players Aaron Ramsey, Jack Wilshere, Carl Jenkinson, Kieran Gibbs, Tomas Rosicky and Gedion Zelalem were joined on stage
    by Thierry Henry.

  47. What’s up everyone, it’s my first visit at this website, and article is genuinely fruitful in support of me, keep up posting such articles
    or reviews.

  48. Excellent pieces. Keep writing such kind of info on your site.
    Im really impressed by it.
    Hello there, You have performed a fantastic
    job. I’ll definitely digg it and personally recommend to my friends.
    I am confident they will be benefited from this web site.

  49. Helko There. I found your blopg using msn. This
    is a really well written article. I will be sure to bolokmark it and come
    back to rea more of your useful info. Thanks for the post.
    I will certainly comeback.

  50. I am now living in Indonesia which I personally believe is
    the best of the bunch. Fitzgerald, S (2009) “A Devastating Mental Health Challenge” Nashville Medical News South – Comm, Inc.
    I am a Colombian girl and for me, as men grow older and mature, I get more attracted to them.

  51. Because of this we created Dragon Metropolis on-line
    hack for android and ios. Probably the finest examples grace the royal throne,
    which sits beneath a giant umbrella. As one of your much more popular lizard
    breeds taken in as animals, the bearded dragon lizard is truly fairly effortless
    to take care of.

  52. Wind can be an issue particularly because it can yank up your roof shingles and effortlessly tear them completely off.
    A professional contractor will be happy to provide
    any information you may require. The service philosophy has paid off
    for Roof Solutions, as the company has become one of the fastest growing
    Georgia businesses today.

  53. Wow, that’s what I was seeking for, what a stuff!
    present here at this web site, thanks admin of this web page.

  54. Undeniably believe that which you said. Your favorite reason appeared to be on the net the
    simplest thing to be aware of. I say to you, I certainly get
    irked while people consider worries that they plainly don’t know about.

    You managed to hit the nail upon the top and defined out the whole
    thing without having side-effects , people can take a signal.
    Will probably be back to get more. Thanks

  55. I think this is one of the most important info for me.

    And i’m glad redading your article. But want to remark on some general
    things, The website style is wonderful, the articles is really great : D.
    Good job, cheers

  56. Hello, after reading this remarkable article i am as well
    cheerful to share my experience here with mates.

  57. Very energetic article, I enjoyed that bit.
    Will there be a part 2?

  58. The more you know the better off you are, and every breakup scenario will be different.
    Once your boyfriend hears you say this, he knows you
    mean business. An impassive tone will make you sound steady
    which will boost the probability of your ex reaching you soon.

  59. Hey There. I found your weblog the use of msn. This is a really neatly written article.
    I will be sure to bookmark it and return to learn extra of
    your useful info. Thank you for the post.
    I’ll definitely return.

  60. Do you have any video of that? I’d care to find out
    more details.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*