Metadata vs. Zombies: A Love Story and Weight Loss Guide

Readers are smart. They aren’t mindless drooling zombies driven by keyword searches. And yet eBook metadata sometimes assumes a startling lack of reader judgment.

“Meta what?” you ask. Metadata is data about data. In eBook terms it consists of your title, subtitle, author name, category, etc. For those of you who remember the 1900s, metadata would be the cards in a card catalog. When eBook buyers search for something to read, it’s your metadata that they find.

Let’s take a look at an example of very bad metadata. Imagine putting this in your title field:

“My Journey to Self Fulfillment and Profit Relationship Singles Conspiracy Diet Recipe free Coupons Weight Loss (A Book About Moving to The Beach and Learning to love titled “Love on the Coast” – You Can Get Healthy. Vampires.)”

Let’s ignore the obvious issue of length for now and talk about the content of this title. What exactly is it describing? No idea. Were I a mindless keyword zombie, I might zero in on “Weight Loss” and decide to lose a few pounds. But, brains intact, I’m not about to slap down my hard earned cash for the eBook equivalent of spam. Readers are more than their searches.

That last bit bears repeating. Readers are more than their searches.

Loading your title metadata with keywords that you think will turn up often in searches won’t bring you appropriate readers. Instead, eBook buyers will quickly scroll past your less than legitimate looking title.

What’s more, cramming as much as you can into a title results in other issues. For example, metadata that doesn’t jive with the info on your marketing image, or improper capitalization—to name two very common issues that kick plenty of otherwise good reads out of retail distribution.

Of course the example above is exaggerated to make a point, but it never hurts to take a long hard look at your metadata. Does it accurately describe your content? And will it, in addition to showing up in the proper searches, inspire downloads?

Lulu wants to distribute your work. It’s why we exist! Your providing accurate metadata helps us do that… and helps you reach readers who will connect with your work.

Post a comment or leave a trackback: Trackback URL.


  1. This is a very interesting article mainly for a reason that I arrived at it because I was researching some topics on weight loss.

    Well, I guess you make a good point whether it was a deliberate effort or not.

    Your title mentions weight loss, yet the article is not about weight loss but the meta information in the titles of ebooks. But obviously the same principle can be applied to titles for articles.

    Anyway, thanks for sharing. It was a good read.

  2. Thanks for the comment, Dita. I think your visit helps prove my point… inaccurately or artificially loaded content or metadata (as I ironically loaded mine) leads to search results that aren’t related to the searcher’s needs or wants. Glad you posted!

  3. I like your whole story and it is really a great guide line of weight loss. I am so excited to read about this awesome post.

  4. “I har ingen anelse hvordan du kan dagens self-dyrking industrien den bestemte Japanesecommander sett den hastyHasty retreat tanker, laughingDai Anlan ennå litt gledelig overrasket denne personen ikke ville tro kunne ha allerede blitt ripete følgende Lei Yuand Rakshasa ghost Kyi gir bare ankom rask sammenstilling av episoder i dette oppdateringen av at Devil, selv heldigvis det Rakshasa ghost Kyis avstå fra, eller avhengige eksklusivt Om Lei Yu hardt for deg å administrere,ht

  5. For instance, the commercial destination of Mysore Central, sites
    in or around Landsdown Building, Sajjan Rao Road, Devaraje Urs road,
    KT Street, 100 ft Road, Irwin Road and MG Road are among the hottest office spaces in Mysore.
    They are the most media-savvy generation in history.
    1 has support for many languages so of what it will be useful for many.

  6. Dinda Riexa

    I am Mrs. Dinda Riexa I do not know how to thanks Dr. Okosisi Oko who did a spell that make my husband to come back to me she left me for the past 6 month and for the past 6 month i have been in pains, sorrow, bitterness and wiping. until i read a friend who told me about this man called Dr. Okosisi Oko, who help him in is business when is business was going down. i never believe in spell or magic so i decided to give him a try .i contacted him. he told me that he shall come back to me according to my believe. he also promise me that he shall return to me within two days, i was still doubting, if he can really do according to what he says, happily for me on the third day my husband called me on phone saying that i should forgive he. that he is now ready to love and cherish me, on the forth day he bought a car for me to say he is ,very ,sorry, big thanks to Dr. Okosisi Oko help me to bring back my lovely husband, any body out there, having similar problem like this, thinking on what to do, Email him at he will surely put a smile on your face. not only that he can help .

    1) Have promotion in anything you do
    2 )Earn a good money
    3)Success in business
    4)spiritual problems
    5) win court case
    6)want a divorce
    7)need protection form immortals
    8)want to be rich
    9)want to be in control of you marriage
    10)want to be attracted to people.

  7. This practice will help you a lot in getting soft, smooth and glowing skin.
    These are the ones that will burn the most calories, work the greatest number of muscle fibers, and help you see the fastest rate of fat
    burning possible. Salt water flush is used to
    expel retained faecal matter and even able to excrete spoiled plaques found in your colon.

  8. I really enjoy this story, a very touching story at that!

  9. 《天下父母》的一期节目,讲的是大导演翟俊杰的故事,带着妈妈拍电影,以孝道感动无数观众,对父母关怀孝敬,对儿女言传身教,一瓶母&#20

  10. Lmao..Because like @Dita above I was searching for weight loss related topics and landed here.. I guess you made your point about metadata mumbo jumbo

Post a Comment

Your email is never published nor shared. Required fields are marked *