Tearing down the wall! Lulu now offers new print packages to fit everyone


When Bob Young, Lulu’s founder, tore down the barriers to bringing a book to market, he knew millions of people would benefit. Since Lulu.com made its debut more than ten years ago, people from every corner of the globe have created works for every reader in every genre.

  • Fiction writers have found and delighted new audiences.
  • Memoirists have left important legacies.
  • Educators have removed obstacles to knowledge.
  • Physicians have shared life-saving research and information.
  • Biographers have celebrated fascinating lives.
  • Entrepreneurs have launched and grown new businesses.

That’s just a fraction of the list. Here at Lulu.com, we’ve satisfied just about every possible reason a person can make a book.

And now we’re tearing down another wall: the final barrier to flexibility and control. Today, Lulu.com is offering new, lower priced print book options. You can now choose from Premium, Standard and Value to fit your every book-making need.

Premium books are hard cover with an optional dust jacket. These books can have image wrap or linen wrap covers, offering you the choice of six linen colors as well as foil stamping for the spine (three color options there, too). You can also choose white or cream paper options. Our Premium line also includes books with photo quality color or black & white interiors. These books provide the highest quality possible and options that have never been available in a print on demand offering until now.

Standard books are soft cover, available as perfect bound, coil stitched or saddle stitched. These books have bookstore quality color or black & white interiors. Many of our Standard book options are eligible for distribution, and all of them can have bulk discounts applied.

Value books are soft cover available as perfect bound only. They are available with color or black & white interiors. These books are not currently eligible for distribution or for bulk discounts. As the name suggests, the main advantage of our Value line is lower cost. The Value line books are comparable to what you’ll find if you shop around before deciding to use Lulu.com.

All of these product lines come with lower pricing, so you can increase your earning potential or pass the savings on to your readers. And not to worry: We’ve preserved the high quality you love in all of our books.

To make choosing the right print book option as easy as possible, we’ve created a free Book Builder tool to guide you through the book creation process. Go to the Book Builder, try it out, and let us know what you think! Also, from now until April 24th save 15% on your order when you publish a Standard or Premium print book with Lulu.com (use discount code: SAVE15 at checkout).

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  1. The most urgent need is for a Pocketbook or siimilar size that is eligible for Globalreach distribution. The sizes currently available (basicvally trade paperback or close to it) aren’t really suitable for novels; they’re too big.

  2. Meg @ Lulu

    Thanks Mike, really appreciated the feedback. We are always looking for new ideas (especially from our customers) so, I am going to bring this up with the print team. Thanks again!

  3. This is great news! I am currently working on deals with some local hospitals, the National Parks Service and a supplier that gets books to every elementary school in New York State. These new price structures will greatly enhance the possibility that they all come through.
    Thanks Lulu!

  4. I concur with Mike. I almost finished a Pocketbook project for Globalreach distribution, but when I saw the price per book I stopped (too high). I would have to reformat everything for US Trade, but 6×9 is too big.

  5. Tyson

    Chiming in … I love Mike and Paul’s suggestion for a pocketbook size. It just feels a lot more mainstream than the US Trade size, especially for fiction.

  6. I asked for this two years ago. You listened. Thank you.

  7. I would likely switch to Lulu if I had the pocketbook size available for wide distro. I love the quality of your work, but need that size and option to make the move.

  8. Meg @ Lulu

    Hey Mike, Paul, Tyson, and Ben,
    Just wanted to give a quick update. We do provide the option of a B&W Pocketbook under the Standard line for Global Distribution. We are also planning on launching a color option for this format soon. If you have further questions or feedback, please let us know. We really love hearing from our authors!

  9. How do these changes affect our books already published through lulu? Does it change their prices or how much we make off each sale?

  10. Meg @ Lulu

    Hey R Lynch,
    Great question! These are new product lines and will not affect any projects you already have on Lulu.

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