No I don’t mean you need to get out more.
What I mean is: if you’re a self-published author with a book (or maybe a few books) and you’d like to see sell more copies, you absolutely have to be making use of Social Media.
Facebook, Twitter, and Instagram are the most popular forms of social media in use right now, but that can and will change over time.
A benefit of this massively heightened means of connecting with people is the opportunity to share your craft with like minded individuals. Thanks to connectivity, what was once a niche hobby can become a profitable side job. Or maybe even a means of full time employment.
Social Media plays a huge role in facilitating the growth of a new industry built around individuals doing what they love to do and sharing it with the world. Lulu was founded on this principle, that people want stories and want to share their stories. And just like a self-published author, we use Social Media in a variety of forms to get the word out about self-publishing.