About Lulu Self-Publishing

Lulu is creating a new model in publishing — open publishing — that empowers more creators to sell more content to more readers more profitably than ever before. Through our open publishing platform, we are helping creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need. Since our founding in 2002 by Bob Young, 1.1 million creators from more than 200 countries and territories have signed up with us. And each month, we add approximately 20,000 titles to our catalog.

How Lulu works

At Lulu, it’s free to publish, and authors can create everything from hardcover books to eBooks, photo books to calendars. Authors keep all the rights to their works and retain 80 percent of the profit they set when their books sell. We operate a global print network and provide worldwide distribution so that authors can reach readers just about anywhere, including on Amazon.com and the iBookstoreSM. If authors need any help along the way — with cover design, editing, formatting, marketing or the publishing process in general — our services team can provide expert assistance through a la carte offerings and bundled packages.

About our name

We get asked this question a lot, so let us explain. The dictionary defines a lulu as a remarkable person, object or idea. And here at Lulu, our mission is to help remarkable people create and share their remarkable ideas with the world.