Articles by Allison

Which Distribution Channels are Right for You?

Lulu offers so many great options for getting your book out in the world, how do you know which ones are right for you?

With both print and eBook distribution, you have the option of selling on Lulu only or through one of Lulu’s retail partners. It is important to note that our partners do have certain requirements for distribution. If your book does not meet these requirements, you can still sell it on the Lulu Marketplace. Selling on Lulu is a great option if you have a specialized market that you can send right to Lulu.  Lulu-only distribution is perfect for projects like school fundraisers, church cookbooks, family genealogies, etc.  Lulu only distribution also works if you’re just starting out and getting a feel for how to market and sell your book.

Print books can also be sold through two additional channels using extendedREACH, which is a free service, or GlobalREACH at a cost of $75. ExtendedREACH gets your book on Amazon.com only, whereas GlobalREACH will get your book on Amazon.com, Barnesandnoble.com, and in Ingram’s database.

ExtendedREACH is free, so if your book meets all distribution requirements  – go for it! It will get your book in an additional location for some extra visibility.

GlobalREACH may be a little extra, but it’s worth every penny. With a listing in Ingram’s database, bookstores will be able to order the book if it is requested. If you have an eBook version of your book, you can have both your print and eBook version listed on barnesandnoble.com.

Through our eBook distribution channels, you can distribute to Lulu, the iBookstore (SM), and Barnes and Noble’s NOOK.  Both of these channels are excellent places for your eBook to be seen – and read! Learn more by visiting our new eBook landing page.

How to Make a Professional Portfolio on Lulu

Whether you’re a writer, a designer, an artist, or any other professional, a knock-out portfolio using Lulu’s publishing wizard can help you stand out from the crowd and land your dream job.

To create a portfolio, first gather all your most remarkable work.  Then, compile it into one PDF or Word document and publish it through our wizard.  That’s it!

What happens if you have something worth adding to your portfolio after you publish? Simply add your new work to the original file, and revise your project.

Things to remember:

  • Include your resume in the front of your portfolio. This way, you don’t risk having two separate pieces accidentally get separated. Future employers can quickly refer to the first page to get your employment history and contact information.

 

  • Personal branding is important! Creating a portfolio with a cohesive design that represents you makes you more memorable.

 

 

  • If you don’t want your portfolio to be sold to anyone but you, set it on private access in your project page.

 

  • Keep a copy with you and extra copies on hand. You never know when you’ll meet someone who’ll want to see your work.

 

Services, The Perfect Gift for an Author

Lulu offers a wide variety of services to help you, and your loved ones, sell more books.  For the creator who has everything, give the gift that keeps on giving! Our professional services team is here to help you give a memorable and meaningful gift.

For a new author

A good book starts with a strong foundation, and a strong foundation means a professional edit. With our editorial quality review service, you’ll be able to get your loved one the opinion of a professional editor.

For the kids in your life

Use our children’s imagination pack to publish a customized book for the little ones. Write a story for them about the day they were born, give them life advice, or publish a collection of their favorite artwork.

You can also work with them to write a story that you can publish using the pack.

It will be a treasured memory and a beloved book that they’ll hold on to forever.

For  a published Lulu author

Our ePub conversion service will help your loved one get his or her book in more places.  The ePub service will guarantee a ePub file that passes validation requirements.  With an ePub, your loved one’s book can be read on a large variety of eBook readers and may be eligible to be sent to the Apple iBookstore.


Celebrate NaNoWriMo with Lulu

We’re obviously big fans of books here at Lulu and that makes November one of our favorite months. Why? Because it’s National Novel Writing Month, better known as NaNoWriMo.

For eleven years NaNoWriMo has brought together thousands of aspiring authors who share a passion for writing and creativity. Each November, more and more authors join in and take a no holds barred approach to pumping out a 50,000 word book in just 30 days. With such a limited time-frame for making a remarkable work, writers often surprise themselves with what they can accomplish and what creative ideas they can come up with – music to the folks at Lulu’s ears.

Some of us Lulus are even getting involved in the action. I am using this year’s NaNoWriMo to overcome a three-year case of writer’s block. Well, at least I’m trying to overcome a three-year case of writer’s block. So far I’ve spent several days staring at a blank screen hoping to channel Neruda, Hemmingway, Frost or Fitzgerald and then distracting myself with exciting things like laundry and grocery shopping.

Writing is much harder than anyone gives us literary types credit for, and I admire all of you Lulu creators for being able to have the self-discipline to write something and the confidence to put it out in the world.

NaNoWriMo is all about getting motivated. Any book written in 30 days probably won’t be a work of genius, but writing 50,000 words in one month is going to force you to write and take risks. You can edit, take out weak characters, and add sub-plots later. For now, just get writing!

My favorite high school English teacher told me once that writing is easy. You just write about yourself with the life you’ve always wanted. Change your name, give yourself an apartment in Paris and a love interest who got away. Find inspiration in everything and use the mannerisms of interesting strangers to write new characters. Combine it with the search for home, and you’ve got yourself a bestseller.

So, let’s do this together! We’ve got three weeks to write a book. It may not be your most remarkable work, but then again, maybe it will be. You don’t know till you try. And when you’re all done, I encourage you to publish your books on Lulu. What have you got to lose?

Feel free to add your NaNoWriMo experiences in the comments section below. We’d love to hear what you’re working on or any tips for NaNoWriMo survival and getting motivated?  Come on NaNoWriMo veterans, I know you’re out there.

New Feature: Basic Cover Design Service

The Lulu Services team has recently launched a new basic cover service designed to help you get a professionally designed cover at an affordable price.

We now offer 11 templates, inspired by the designs of best selling books, to give you an idea of what visual aesthetic you like.  Though the designs are template based, the elements are changeable enough so that every cover will look different. We can use one image from our extensive image library or you can provide one to us.  Colors, images, fonts, and line sizes can be changed easily. You’ll even get two rounds of revisions at no cost.

Why did we make the switch to template-based covers?

We realized the previous service description wasn’t clear and we didn’t like telling you we couldn’t fulfill your request without giving you a reason why. We also realized a lot of authors aren’t sure what they want, but know what they like. With our new basic cover service, your expectations will be set correctly and met accordingly. We might even surprise and delight you.

The basic cover service is different from the Wizard Cover Designer. The Wizard offers great options for designing your own cover, but the basic cover service is a professional design created outside of the Wizard.  You’ll be provided two .jpg files to approve before publishing. If you have a services pack, we’ll even upload it to your project and publish your book for you.

There are so many decisions to be made in writing, editing and publishing your book.  By providing you with our professionally designed templates, our service will help streamline one more part of the process.

Getting the Most Out of Your Lulu Service

What do weddings, camping trips, and Lulu services have in common? They all go much smoother if you are well prepared. Here are a few quick tips for making the most out of your publishing pack experience.

1. Know what you’re buying.

Services are a big investment of time and money into your book, so you’ll want to make sure you know what you’re buying. If you have a question about what services are for you or what a particular service entails, just ask! We have a whole team dedicated to helping you find the right service for your needs and they’ll be happy to work with you to answer any questions you may have before purchasing.

2. Have your manuscript and cover files ready to go.

The publishing process can go quickly and easily if you’ve got everything ready.  If you’re going right to formatting, make sure your manuscript has been edited already.  If you have book reviews for your back cover, have them back before starting on the design. Taking the extra time and doing the right prep work beforehand will make all the difference in getting a quality product out quickly.

The Top 3 Most Helpful Services

Here at Lulu, our goal is to help you sell more books.  One of the ways we do this is by providing you with a variety of service options to help you out during the publishing process – from start to finish.

When you buy services from Lulu, you’ll be assigned a project coordinator who will help guide you along the way and answer any questions you may have about your service.

The following are some of what I believe are the best services for getting your book looking its best from the inside out.

A Bibliophile’s Love of eBooks

eBookI still write letters instead of emails, buy my albums on vinyl and shoot photos with film. I don’t own an mp3 player and my cell phone is so old I often joke about needing MS-DOS codes to check my voicemail.

Yet, I am a firm believer in the power of the eBook and digital content. After all, I work at Lulu where gadget specs get thrown around the break room like sports stats.

There is a constant debate among writers and bibliophiles who abhor the thought of giving up paging through a smelly old book. Books have a culture with which they are associated and eBooks allegedly threaten that culture; but print books and eBooks do not have to be at war with one another. Instead, eBooks are able to act as the perfect supplement to a print book. In fact, authors who offer both sell 30% more print books.