Articles by admin

Unique Holiday Gift Ideas

Skip the tie & cufflink set. Create a unique gift in less time than it takes to make a mall haul.

In his latest New Yorker essay, “Understanding Owls: What does a gift say about the giver?” humorist and fellow Raleigh-native David Sedaris reflects on the friend and family imposed owl collection that gets bigger each year.

Does there come a day in every man’s life when he looks around and says to himself, ‘I’ve got to weed out some of these owls’?… Just when you think you’re making progress, you remember the owl tobacco tin, and the owl tea cozy. Then there are the plates, the coasters, the Christmas ornaments. This is what happens when you tell people you like something.

So how can you ensure that you get a gift that your loved ones will really appreciate? We realize we’re biased, but we recommend that instead of reaching for the last-minute, pre-wrapped, hand-cranked flashlight-radio-tire pressure gauge, go the sentimental route and create a unique, personalized and meaningful gift this year – a gift that really says I care about you.

In half the time it takes you to find a parking space, create a unique gift they’ll cherish forever — a personalized calendar or photo book. Through Nov. 27 our special holiday deal means creating one has never been more enticing.

Rather than wrapping up the umpteenth necktie in the tis-the-seasons-series for grandpa this year, create a photo book featuring all the ties you’ve gotten gramps throughout the years with corresponding photos of you and him. He may not have something to begrudgingly wear when you come to visit, but at least he’ll enjoy a genuine smile every time he reaches for that book.

Got kids? Then you’ve got photos. Pictures have a special power to make fellow family members happy. Need gifts for your kids’ coaches and teachers? What about a way to remember your latest family reunion or family vacation? The list of possibilities is endless when you bring your imagination to the project.

Happy Holidays and cheers to cherishing back the memories.

 

Lulu is Saving Your Sanity this Black Friday

The cure for Mall Madness and Cyber Psychosis: Shop the place where imagination is never out of stock… with up to 51% Off*, Nov. 23-27.

If there’s anything more frustrating than endlessly circling a mall for parking, it’s surfing the Web, clicking ‘buy now’ and then discovering that your prize present is ‘out of stock.’ It’ll drive you jingle-bell-bonkers as sure as treacly ‘big box’ muzak.

Avoid mall madness and cyber psychosis by spending Black Friday and Cyber Monday with us. At Lulu, you ALWAYS get what you want because imagination is NEVER out of stock.

Starting on Black Friday and running right through Cyber Monday and into Tuesday (Nov. 23-27), Lulu offers 51% off Calendars and 30% off everything else site-wide* including print books, eBooks, photo books and professional publishing services.

When you create a calendar or photo book, you’re not hoping and praying that another shopper didn’t get to it first. No, you’re creating something beautiful and unique. Something you KNOW will spark smiles year round. And something you can create from the comfort of your own home.

It’s easy, it’s high quality and you can be done in less time than it takes to drive to the mall and back. You know you’ve got photos that’ll make someone’s day, week, month and year. Studies tell us that people are snapping more pictures than ever. Now’s the time to liberate them from your computer hard drive. If you can post a pic on Facebook or include an attachment in an email, you can create a Lulu calendar or photo book — it’s that simple.

So, skip mall madness. Spare yourself the frustration of the dreaded ‘out of stock’ cyber deadstop. Let us help you celebrate he holidays by celebrating your experiences and imagination. They’re never out of stock.

*Offer available in the US Only

Lulu.com Backs BookLamp’s ‘Gamification’ Kickstarter Campaign

Company That’s Helped Millions Tell Their Stories Contributes $30,000 to Help Tech-y Generation Bond with Books

(Raleigh, NC/ Boise, ID) — Nov. 13, 2012 – Open publisher Lulu.com today announced it will pledge $30,000 to BookLamp’s “The Game of Books” kickstarter campaign, designed to bring the joys of reading to a new generation. The contribution amounts to almost a third of the campaign’s fundraising target, and Lulu hopes to encourage others to also support the innovative use of gaming and technology to promote reading.The public face of the massive Book Genome Project, BookLamp is building The Game of Books as an app, a digital card game, and a way to promote young adult reading in schools and libraries across the country. It combines elements of Foursquare with Xbox Live-style gamer achievements (such as badges) to encourage social reading.The blend of new tools and timeless thrills is exactly what attracted Lulu, a pioneer in self-publishing since 2002.“Lulu continues to look for ways to move the publishing industry in new directions,” says the company’s marketing chief Brian Matthews. “The means of finding new books today is relatively limited: the media, word of mouth and bookstores. The Game of Books and the Book Genome Project add an engaging new element. Gamification becomes a way to discover books you just might love and to connect with a new generation.”Matthews adds that while The Game of Books should spur more reading in the long run, in the short term he hopes book lovers of all kinds — from corporations to individuals — will help write a happy, successful ending to the Kickstarter campaign (closing Dec. 17).
For more information, please contact media@lulu.com.

Congratulations to Lulu’s Family Photos for the Holidays contest winners

The nation is picking more than a chief executive this week. More than 1,500 votes have been tallied to determine the winners of Lulu’s Family Photos for the Holidays contest. And the results come with a clear mandate: more family togetherness! And if it can’t happen in person, photos are the next best thing.

A huge, holiday hug to everyone who entered, and a special congrats to our three winners:

  • Jill Kathan took first prize with a shot titled “Blessed to Have Met Many Generations” featuring a lucky granddaughter being doted on by her grandpa, great great uncles and a great uncle/third cousin.  Jill will make sure her family remains close with the first prize package of a Canon EOS Rebel T3i 18 MP CMOS Digital SLR Camera and DIGIC 4 Imaging, plus a $500 ‘creator’s credit’ to redeem at Lulu to create photo books and/or calendars.
  • Patricia Mozdzen of Dearborn Heights, MI took second prize with “40 Years Married, 3 Generations, & Counting,” celebrating a momentous occasion for one loving couple punctuated by the presence of their children and grandchild. Patricia and family will stay in close contact via her prize:two Google Nexus 7 tablets and $200 to use at Lulu to make a photo book and/or calendar.
  • Sus Raghu took third prize with “Love Is, Above All, The Gift Of Oneself,” a gorgeous photo capturing a tender moment between granddaughter and elderly grandmother. Sus wins a $100 gift card to Target plus $100 to spend at Lulu on photo books and calendars.

Again, thanks, everyone, for sharing the love!  And stay tuned for more contests and chances to share your stories.

New Products and Services in 2013

If you’ve ever wondered what we focus on at Lulu when we’re not helping creators tell their stories, the answer is: YOU, YOU, YOU.Yes, we’re obsessed. And for the last several months, we’ve been pouring over research on you, our customers, and what you want and need. We’re on a constant quest to best serve you in an era when there are so many exciting new ways to share your ideas and experiences.

As a result, we’re now laying the groundwork to develop and unveil new products and services in 2013.  Everything you’ve come to know and love about Lulu will remain. There’ll just be a whole lot more to know and love.

We can’t get into the details right now…but then, we’ve always loved a cliffhanger! Stay tuned, and keep creating.

Grandparents in Revolt & The Lulu Contest to Give ’em What They Want

If you’re a mom or dad, you answer to a lot of different bosses — chief among them, the grandparents. And that group often isn’t shy about sharing suggestions and directives.

In a new national poll commissioned by Lulu, 96 percent of grandparents told us that family togetherness makes for happy holidays, and 90 percent said that they long for more time with their grandkids. But with families scattered every which way and gas prices high, is togetherness too much to ask for?

To avert a national crisis, Lulu launches our first ever Family Photos for the Holidays contest. Even if you can’t be together in person, you can still get face time through photos.

Heads Up: Site Maintenance this Weekend

Lulu.com Coupon Special

picture-3As you might have noticed, we’ve recently added coupon functionality to Lulu.com. From now until June 26th 2009 Lulu Blog readers can get 10% off any softcover book purchase (max savings $20). Don’t worry, Lulu authors make the same amount of royalty as they always have.

Simply enter LULUBLOG10 when you checkout and save 10% on your order (pre-shipping).

Visit the Lulu Book Marketplace and get shopping.

Need Some Publishing Help?

Lulu HelpThe Lulu help section has been updated with quite a few new entries. As Nick mentioned, there are now a number of great video tutorials that will help you get through the publishing process, but we’ve also added a lot more information in general. There are sections on how to set creator revenue and the final price of your Lulu content and the different paper options for books. Lots of answers to common publishing questions can be found in the Lulu help section.

The Lulu help section is a perfect place for any aspiring author to start before getting ready to tackle the publishing process.

Click Here to Go To Lulu Help.

Twitter Etiquette

twitterEver since the world sat glued to the TV waiting for Oprah to send her first Tweet, I have seen more and more people join Twitter and get frustrated because they “don’t see the point” of it. There is much more to using Twitter than just letting people know what you had for lunch or that your cat threw up again. Smart authors can use the service to gain a valuable audience that can turn into readers. Wil Wheaton used Twitter and his blog to increase his network and when his book, Sunken Treasure, was released it rocketed to the top of the Lulu Top 100 Sellers Chart.

As with anything, gaining Twitter followers does not happen overnight. I initially wrote about how to use Twitter last year to find an audience, but with more and more people using the service, having your voice heard can be difficult. These simple tips should help you gain followers and stay followed by those who can turn into readers of your Lulu.com content.

Censor Yourself: Before you post anything, think if you’d actually like to read the Tweet if it came from someone you were following.

ReTweet: I often ReTweet links or posts that I find useful, interesting or humorous. I find that people whose Tweets I have Retweeted often Retweet my Tweets (say that 3x fast). This allows my message to reach an even larger audience.

Don’t Spam: An alarming trend is happening, many people are simply sending out the same message to every celebrity using Twitter over and over. These messages are not read by the celebrity and often cause the sender to be unfollowed or blocked.

These simple tips can help you build an audience and establish relationships using Twitter and ultimately help you sell more of your Lulu.com content.

Follow Lulu here.
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Sign-up for Twitter here.

Read more about using Social Networking here.