Articles by admin

Lulu Author Interview: Marty Wombacher

marty is a pretty amazing website. We get tons of books, photobooks and other awesome content published through the site each day. When the site was smaller, I could pretty much see all of the new books that people had published each day. Now it is much harder to do and I end up missing out on discovering some really cool books.

I am a huge fan of the social networking tool Twitter and have added all of the Lulu authors I can find who use the tool. (Follow me here and Lulu here.) I happened to be following Marty Wombacher who, as it turns out, is kinda semi-famous. He founded the magazine Fishwrap and also has written a number of books.

Buy Now Buttons for Lulu Products

One of the great features that often goes unnoticed on Lulu is our pre-made Buy Now Buttons.

Scatter customized buttons and banner ads on pertinent websites and link them directly to your product on Lulu. People who are browsing see them, click on them and, in many cases, become buyers.

All you have to do to make it happen is to go to the “My Lulu” page and click on the “Promote” icon (a star) next to one of the available products. Customized code is created and can then be placed on other websites to generate a button or banner ad.

Visit this page to learn more about how to add these great buttons to your blog or website. For best results, add them below a picture of your cover or description of your content.

For more great ideas on how Lulu can help you sell, visit our Writer Marketing Services page.

Lulu Author Interview: Chad Moutray

Lulu is home to thousands of books. You can find cookbooks, books about golf, puppy calendars, business guides and more. While I was browsing the Lulu marketplace happened across a book that stood out to me. Chad Moutray’s touching memoir of his brief, but intense, relationship with his wife Laura is a great example of how people turn to Lulu to publish their most intense personal memories.

Last Minute Holiday Gifts

If you you are like me, you probably have put off buying gifts and now are facing the horrible task of going to a mall the weekend before Christmas. After worrying about getting beaten up in the parking lot over a parking space I decided to just do my shopping at

Here are some of the great gifts that I found:

Bawdy & Soul by R.A. Christmas is the result of R. A. Christmas’ lifetime interest in American Folk and Popular music—specifically, his roughly ten-year quest (ca.1975-85) for success in the “music business,” in and around Hollywood.


Christmas… Relax your spirit with the gentle sounds of pure piano holiday favorites, 
celebrating the serenity and beauty of Christmas. An outstanding collection of Christmas classics played by Marilyn Byrnes in a moving and contemporary style.


The Thorner Historical Society 2009 Calendar is twelve months of fantastic archive photos of Thorner in Leeds, capturing the good old days of horse drawn carriages and steam trains, no longer to be seen in Thorner.


There are thousands of great last-minute gift ideas available at the marketplace. Author Interview: Bob McDonald

I love using Twitter to find out what the Lulu community is up to.  Often, I head over to and type in the search field to see how our authors are promoting themselves via Twitter.  There are hundreds of recent messages from authors and buyers that have been sent talking about  I decided to find one of the authors who actively uses Twitter to find out what kind of success they have had promoting their work.

Bob McDonald, author of Flagrant Foul and Dilemma, was kind enough to conduct an interview with me via Twitter today about how he has used the latest social networking tools to promote his books.

Taking it to the Web: Tools for online marketing and promotion

The Lulu “Mini-Storefront” widget and website banners are the unsung heroes for online marketing.  Last month we talked about how press releases are a great way to spread the word about your book.  With the Lulu widget and website banners, you can encourage people to buy your book wherever you are on the web.

The Lulu “Mini-Storefront” widget attracts visitors from your blog, MySpace page, Facebook profile or personal website to your Lulu content.  With the Mini-Storefront, your captive audience can view your book, read the description and – the best part – buy your book(!) all from the comforts of your website.
Let’s try the Facebook Widget – Here are a few tips to keep in mind when setting up your widget with your Facebook profile:

So You Think You Can Write a Book

Anthony S. Policastro is not just the Senior Business Analyst at, he is also an author. He was kind enough to take the time out of his day to write a great post on how to write and market your book using and other great tools.

The Jenkins Group , an independent publishing services company, says four out of five people they surveyed said they believe they have a book to write. Even fewer actually sit down and write a book and even fewer get published. Many established literary agencies in New York and elsewhere get upwards of 500 email and snail mail book queries a week and less than one percent of them are considered for representation.

So how do you get published with those odds?