Articles by Adam

July Author Sales Contest Update

Adam here.

We apologize for the delay in posting this month’s Author Sales Contest Leaderboard. This month, instead of posting contest standings to the Lulu blog, we launched a Beta version of a new contest Leaderboard page, which we’ll constantly update. You can get a peak here: http://www.lulu.com/author_contest/winners/

Unfortunately, we’re still working some kinks with the automation; so as a disclaimer, please understand that the results displayed on the above page aren’t yet 100% accurate.

So in the meantime, we’ll continue to update the Leaderboards here on the Lulu blog.
So, without further delay…here are the current July Sales contest standings as of July 23, 2009:

1. Sidney Shapiro
2. Chaz Keller
3. James Danko
4. Daniel Proctor
5. Eve Schillo
6. Ron McCormick
7. Mark Boswell
8. Alex Corbin
9. Mike Palecek
10. Doyne Cantrell

Lock In Up To 23% Off Hardcovers!

For a limited time, lock in newly reduced hardcover pricing for your book.

Through August 31, 2009, receive discounted pricing when you publish a new hardcover book or a hardcover edition of your existing paperback book and lock it in so your customers receive better pricing both now and later.

Already have a published hardcover book with Lulu? No problem – you can still take advantage of our lowest hardcover prices ever! Simply revise your hardcover book between now and August 31, 2009. Once revision is complete, you’ll be locked into the new, lower book price. Remember, the savings will continue after this limited promotion ends. Pass the savings onto your audience by re-pricing your hardcover editions.
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Start publishing your hardcover today >

Lulu's July 4th Sale – $17 off orders of $76 or more

To celebrate our  independence back in 1776, this July 4th weekend only,  Lulu is offering $17 off all U.S.$ orders of $76 or more.

Just enter promo code: ‘1776‘ during checkout.

From all of us a Lulu, have a safe and fun July 4th weekend.

-Adam

June Author Sales Contest Standings

June Contest Standings: Updated as of 06/28/09

1. Irene Zingg
2. Timothy Chou
3. Farzin Mojtabai
4. Jason Carpenter
5. James Danko
6. Chris Juergensen
7. Damian Vraniak
8. Eve Schillo
9. Christopher Stets
10. Barbara Blanks

June Contest Standings: Updated as of 06/25/09
Just another update as there was some noteworthy late movement taking place in the top 3.

1. Timothy Chou
2. Farzin Mojtabai
3. Jason Carpenter
4. Chris Juergensen
5. James Danko
6. Christopher Stets
7. Eve Schillo
8. Barbara Blanks
9. Robert Kaneko
10. Damian Vraniak

June Contest Standings: Updated as of 06/24/09
Here’s a look at the top-selling authors as of June 24th, 2009. As we near the finish to the June author sales contest it is still anyone’s game. Historically, we’ve seen some of the largest shifts near the end of these contests, so now is the time to get out there and clinch your victory.

1. Farzin Mojtabai
2. Jason Carpenter
3. Timothy Chou
4. Chris Juergensen
5. James Danko
6. Christopher Stets
7. Eve Schillo
8. Barbara Blanks
9. Robert Kaneko
10. Damian Vraniak

June Contest Standings: Updated as of 06/19/09

Here’s a look at the top-selling authors as of June 19th, 2009. We’ll be updating the standings regularly before the winners are officially announced on July 15th. Be sure to keep checking back!

1. Farzin Mojtabai
2. Jason Carpenter
3. Timothy Chou
4. Chris Juergensen
5. James Danko
6. Christopher Stets
7. Eve Schillo
8. Barbara Blanks
9. Robert Kaneko
10. Damian Vraniak

There is still plenty of time to enter and stake your claim to $2,750 in prize money. Remember, we’re offering a $1,500 cash 1st place prize, a $750 cash 2nd place prize and a $500 cash 3rd place prize for this month’s top-selling authors.

Regards,

-Adam

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With May’s Author Sales Contest coming to a close in a couple of days, it’s about time we start posting details on our upcoming June contest. Since these past few months of hosting sales contests have been so successful, we figured, why mess up a good thing? So, after the winners for May’s contest are confirmed, we’ll reset the counters back to zero and start off fresh.

June’s Author Sales Contest will begin on the first of the month and the rules are pretty much the same;  who ever earns the highest number of sales for their content on Lulu throughout June, wins. The three highest selling authors will receive $500, $750 and $1,500 respectively, with the top three titles (and a few honorable mentions) highlighted on the site and Lulu newsletter. To sweeten the deal even further, our June first place winner will also be treated to an exclusive interview posted prominently here, in our very own Lulu blog.

To enter the contest you must register through the entry form on the Author Sales Contest page.  Registration is open now through the end of May.  For more information head on over to the contest page and sign up.

Early standing will be posted approximately 1 week after the start of the contest with updates posted regularly thereafter. Click here to see last months winners.

Good luck everyone!

-Adam

April Sales Contest Results Are In!

April 09 Author Sales Contest Results are in!

Congratulations to our winners:

Arts & Photography Winner – Prize: $500
Name:  Allison Theus
A Book of Mostly Creatures

Business & Economics Winner – Prize: $500
Name:  William Koleszar
The Chief Marketing Officer Journal – Volume I

Computers & Internet Winner – Prize: $500
Name:  Edgar Landivar
Comunicaciones Unificadas con Elastix (Vol. 1)

Education & Language Winner – Prize: $500
Name:  Robert Prince
Surgical Tech Success Handbook

Literature & Fiction Winner – Prize: $500
Name:  Franc Tireur
Où va la Russie, et la France avec elle ?

Thanks again to everyone who participated and good luck to all participants in the May contest!

Announcing Lulu’s May Author Sales Contest

May Contest Results Update:

We apologize for the delay in announcing the official results for the May Author Sales Contest. Although most of the contest winners have already been notified, we are still confirming the official results for our 3rd place winner. Once these results have been fully verified we will officially announce our winners, we expect within the next couple of days.

Thank you for your patience and your continued participation in our Lulu author sales contests.

-Adam

May Contest Standings Update:  05/19/09

Here’s a look at the top-selling authors as of May 17th, 2009.  We’ll be updating the standings regularly before the winners are officially announced on June 15, 2009.  Be sure to keep checking back!

1. Swords & Wizardry
2. Carolyn Vance
3. Garrett Thompson
4. Bill Misner
5. Kara Louise
6. Freya Ashby
7. Rena Klingenberg
8. Richard Mulligan
9. Timothy Chou
10. Sherry Santos

There is still plenty of time to enter and stake your claim to $2,750 in prize money. Remember, we’re offering a $1,500 cash 1st place prize, a $750 cash 2nd place prize and a $500 cash 3rd place prize for this month’s top-selling authors.

Regards,

-Adam

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Back by popular demand, we’re rolling out this month’s Author Sales Contest to include all categories!  The rules are the same, who ever sells the most, wins.

The three highest selling authors in May will receive $1,500, $750 and $500 respectively, with the top three titles (and a few honorable mentions) highlighted on the site and Lulu newsletter. As an added bonus, the first place winner will also be treated to an exclusive interview posted prominently here, in our very own Lulu blog. Click here to see March’s winners.

To enter the contest you must register through the entry form on the Author Sales Contest page.  Registration is open now through the end of May.  For more information head on over to the contest page and sign up.

Good luck everyone!

-Adam

April Sales Contest

Another Sales Contest?  To continue off of the momentum we started from the sales contest in March, this month, we’re happy to announce the beginning of an all new contest for April.

Check out the official April Sales Contest page for more details:

The rules are pretty much the same only,  this time around, we’re increasing your chance to win by offering a $500 cash prize to the creator with the highest book sales in each of 5 genres:

•    Literature and Fiction
•    Arts and Photography
•    Education and Language
•    Business and Economics
•    Computers and Internet

April Contest Standings Update:  4/26/09

Here’s a look at the top-selling authors as of April 24, 2009. You may have noticed in the last week that in Business & Economy, Literature & Fiction and Edu & Language, 1st and 2nd place standings have flip-flopped.

We’ll be updating the standings regularly before the winners are officially announced on May 15, 2009.  Be sure to keep checking back!

Arts & Photography

1.   Allison Theu
2.   Captain Visual

Business & Economy
1.   William Koleszar
2.   John Westling

Computers & Internet
1.   Paul Turley
2.   Roberto Benitez

Education & Language
1.  Robert Prince
2.  Sherri Santos

Literature & Fiction
1. Franc Tireur
2. Meg Miller

March Contest Update: 4/16/09

March Sales Contest Results are in!

Congratulations to our 3 big winners:

#1 – Ignatius Umlaut for Fight On! Issue #4

#2 – Tyler Johnson for Loved by Love

#3 – NHRA Publications for The History of NHRA Pro Stock

Thanks again to everyone who participated and good luck to are participants in the April contest.

-Adam

Lulu’s First Author Sales Contest Begins March 1st

Throughout the month of March, Lulu will be offering a chance to win fame, fortune and some free marketing for you and your book in our first ever Author Sales Contest. The three highest selling author’s in March will receive $1,500, $750 and $500 respectively, with the top three titles (and a few honorable mentions) highlighted on the site and Lulu newsletter. As an extra added bonus, the first place winner will also be treated to an exclusive interview posted prominently here, in our very own Lulu blog.

To enter the contest you must register your intent through the entry form on the Author Sales Contest page. Registration is open now through the end of March. For more information head on over to the contest page now and sign up.

We hope this contest will bring a little extra added fun and excitement to your experience on Lulu and help highlight some really great books in the process.

As always we’d love to hear what you think about what we’re doing or if you have any questions. Please let us know.

Regards,
Adam

Lulu Marketplace Tips 101

One of the perks of my job here at Lulu is that I get to spend a lot of time browsing through thousands of published titles available in our marketplace. Believe it or not, with that many books, there are a surprisingly large number, I believe, that show the kind of potential to be the next great undiscovered work within their niche. Unfortunately, many of these great books will most likely remain undiscovered in their author’s lifetime, largely because they lack some of the basic marketing elements necessary to initially capture and hold the interest of a potential reader, convincing them that your book is worth reading.

 

Now admittedly, seriously marketing your book can be a full time job in itself as many of you can attest, but there are some quick, easy and, in most cases, free things you can do, right now, to get your book out there and dramatically increase its visibility to potential readers. Here are a few tips that will help get you started.

 

Create a new and unique book cover – Our research has shown that Lulu books with custom covers sell four times as many copies compared to those with the default covers we provide in the publishing wizard. Create a new cover that’s tailored to your book, or let us help you create one that’s sure to get noticed. Learn more about Lulu’s professional cover design services.

 

Create a book previewWhy should I provide a preview of my work? Your book’s preview serves as a significant marketing tool by allowing potential readers to sample a portion of your work. Learn how to start setting up your book’s preview now.

 

While you’re at it, get even more viewers and consider creating a preview on Google Book Search.

 

Get your book distributed worldwide – Publishing your book on Lulu is just the first step. Get your book automatically listed in tens of thousands of retailers online and off, including Amazon.com, Borders, and Barnes & Noble, Inc. Learn more

 

Write a description- Peak a potential reader’s interest in your book by providing a short description on your book page. Highlight key topics for your reader or simply ensure the contents of your back cover are visible online. From your My Lulu account page, click the “revise” icon to the right of your book’s title, then click the “Edit” button to get started.

 

Create a Lulu storefront – A Lulu storefront is a free, easy-to-use webpage highlighting both you and your work. Send potential readers a direct link to everything you’ve published on Lulu by setting up a storefront today. Learn more

 

Add “Keywords” to your book: Keywords enhance the way potential readers find your book when searching a relevant topic. By adding key words or short phrases to your keyword list, you can dramatically increase the likelihood that potential readers will find your book. The key (no pun intended) when setting keywords is to think about what words a potential reader would use to search for books on your subject and try to use these in your list of keywords.

You can add keywords the same way you can write a description: from your My Lulu account page, click the “revise” icon to the right of your book’s title, then click the “Edit” button.

 

Earn revenue on each book sold – Now that you’ve enhanced the marketing potential of your book, don’t forget to set your creator revenue. Select the amount you earn on each sale and start earning today.

 

Looking for more help? Regardless of what you take away from these tips, the key is about increasing the likelihood that a potential reader will successfully find your title, then improving the quality of those first critical moments of exposure, convincing them to open to the first page. Marketing your book does take work, but you don’t need a dream team from a major publisher to get noticed either. Make an effort to improve your book’s presence when you have some extra time. If you discover that you need a little help, Lulu offers a wide range of cost effective author services, ranging from editing and formatting, to graphic design and marketing.

 

Is this in itself a shameless attempt at marketing our service? You got me! But seriously, we want to help you be a more successful published author and if you need our help, we’re here for you. View Lulu’s full range of author services

 

Have any other free marketing tips to share? Post a comment and share your tips with authors here.

 

-Adam

 

Shipping Address Validation

For our U.S. and Canadian customers, Lulu has recently introduced a new address verification system into our checkout process. This new system will allows us to validate shipping addresses against the USPS (U.S. Postal Service) address database which will help prevent delays and other shipping related problems from occurring.

 

Sounds exciting right? Well, even if this is perhaps the most boring blog entry I’ve ever written, we’re pretty excited about making shipping more efficient (what can I say, we’re easily excited), but we also wanted to make sure everyone was aware of this change in case you run into problems later on. We believe this new system will improve our service and prevent shipping problems from occurring, but there may be a few cases where a customer runs into a problem even when entering an address that is technically correct.

 

Unfortunately, a computer isn’t as smart or adaptable as your local mailman and so they can’t always validate an address that is technically deliverable because of a minor misspelling or omission of info. When entering your shipping address, please be sure to include your full address, including the correct abbreviations where applicable for your St., Blvd, or whatever type of road you live. Also, be sure to include such terms as apartment, suite, floor, room, etc. Avoid simply omitting these terms, replacing them using “#” or just including the number.

 

A full list of the common and correct abbreviations can be found here on the USPS website.

 

If, for any reason, you run into any issues entering your address during checkout, please see our Common Shipping Validation Errors and Solutions page in Help.

 

-Adam