Articles by AJ

Focus: Books That’ll Make You Grin

Working at Lulu can introduce a person to tons of new books and authors, as you’d probably imagine.  Since I have been here, I have hoarded some of my favorites from the rest of the office at my desk.  They are the ones that have caught my eye walking by as they peek out from our bookshelves. Some are about music, some about food, but mostly, ones that make me laugh.  Below are just a few recommendations for anyone looking for a grin.

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Never Iron When Your Are Naked
by Trevor Perry

Advice your mother should have given you, but never did. Trevor Perry has a gift for taking the complicated things in life and turning them into good advice.  While ironing naked may be dangerous, Perry also reminds us to live with passion, to laugh often, and to constantly stand in awe of life itself.

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The Things Your Don’t Know You Don’t Know
by Harland Williams

Get ready to laugh yourself silly, scratch your head in wonder, and perhaps even cry as you delve into the hilarious and often bizarre mind of renowned actor/comedian Harland Williams.  Here, Williams shares his ridiculous and sometimes poignant observations on…well…everything. Some are things you may have overlooked, others you just not have cared to notice.  But with Williams unique spin on life and the things we interact with, you’ll start second guessing how you take things in.

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The Torture Device Coloring Book
by Erik Ruhling

You might feel slightly guilty as you snicker at this coloring book clearly not intended for children.  This coloring book’s irreverent humor is reminiscent of artwork by one of my favorite artists Brandon Bird. In Ruhling’s book, colorers can explore all sorts of historical torture devices, each with an accompanying rhyme. Stay within the lines or you will be punished.

Reach More Readers, Sell More Books with Upgraded eBook Tool

Interesting read in the Wall Street Journal this morning:

People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.

That’s great news for authors, because it shows that eBooks are creating ever more sales opportunities for their work. Here’s even better news: Lulu now makes it easier than ever to create eBooks and reach readers all over the world.

We’ve updated our eBook wizard so that you can instantly publish to both U.S. and international versions of the iBookstore, including the U.K., Germany, France and Canada. And we’re hard at work opening even more channels — our goal, in fact, is to create the most vibrant, multi-retail eBook publishing tool available.

Indeed, our revamped tool is designed so authors who upload eBooks today will automatically have them distributed to other regions, marketplaces and devices as they become available. That effectively makes Lulu a one-stop shop for eBook publishing. To quote one of my favorite infomercial personalities:  “Just set it, and forget it.”

Why do all this? Because more eBook channels lead to more sales. In the first three months of iBookstore distribution, Lulu authors sold more than 6,000 eBooks and earned more than $30,000 in revenue. In the first week of our new eBook publishing tool, Lulu authors have sold three times as many eBooks globally than they could in the U.S. alone.

Now, that’s something to get excited about.

Feedback: Newsletter Revamp

At Lulu, we realize it’s a two way street – we wouldn’t be here if it weren’t for you. That’s why our main goal is to help you succeed. We want to give you all the tools you need to enable your success. We’re all part of this greater movement – creating published authors from dreamers and enabling them to connect and build relationships in ways that haven’t been possible until recently. You have made this place remarkable, and your voice is invaluable as we continue to grow.

Lately, we’ve been thinking about how we could make the monthly newsletter better, how we can use it to help you reach your goals. What is it that interests you? Do you want to see more Lulu Author success stories? Would you like tips on how to use Twitter and Facebook, advice on how to best market your book, industry news updates? We want give you more of what you need to help you be as successful as you’d like to be.

Tell us what you think in the comments section below. We’d love your feedback to help make the Lulu newsletter better than ever.

Setting Realistic Goals for Marketing Your Book: Part 2 – Realistic Expectations

In a recent post, I wrote about how treating yourself as a business can positively impact the way you market your DIY book.  While changing your perspective, researching what works with other companies, and coming up with a plan that you can follow through with are all huge steps towards reaching more readers and selling more books – that’s only part of coming up with a successful marketing strategy.

By completing your book, you’ve done something remarkable.  You’ve put so much hard work and energy into, it can be difficult not to be emotionally attached to your work.  But the key now, is to take a step back and start setting realistic expectations to go along with each of above steps. Otherwise, you may become frustrated or disappointed if you don’t think your book is gaining a large enough readership as quickly as you’d like.

Focus: Independence Day Books

Between grilling, watching fireworks, and visiting with family this weekend for the Fourth of July, I thought I recommend a few titles that are great reads to get you into the spirit of celebrating our nation’s independence.

Born on the Fourth of July

By Ron Kovic

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This classic, New York Times Bestseller details the author’s life story (portrayed by Tom Cruise in the Oliver Stone film of the same name) from a patriotic soldier in Vietnam, to his severe battlefield injury, to his role as the country’s most outspoken anti-Vietnam War advocate, spreading his message from his wheelchair. Ron Kovic served two tours of duty during the Vietnam War. He was paralyzed from his chest down in combat in 1968 and has been in a wheelchair ever since. Kovic’s powerful and moving new introduction sets this classic antiwar story in a contemporary context.

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100 American Flags

By Kit Hinrichs

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This vibrant collection of 100 Stars and Stripes artifacts ranges from Civil War-era banners and Native American braided moccasins to an early 20th-century “friendship” kimono and original flag art by several of the world’s leading designers. Destined to captivate folk-art aficionados, history buffs, and collectors, this book provides a stunning visual history of America’s most treasured symbol. A timely, patriotic full-color book presenting 100 American flag artifacts from one of the world’s most eminent collectors, designer Kit Hinrichs.


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John Adams

By David McCullough

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In this powerful, epic biography, David McCullough unfolds the adventurous life-journey of John Adams, the brilliant, fiercely independent, often irascible, always honest Yankee patriot — “the colossus of independence,” as Thomas Jefferson called him — who spared nothing in his zeal for the American Revolution; who rose to become the second President of the United States and saved the country from blundering into an unnecessary war; who was learned beyond all but a few and regarded by some as “out of his senses”; and whose marriage to the wise and valiant Abigail Adams is one of the moving love stories in American history.


More Readers at Your Fingertips

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Here at Lulu, our goal is to get our authors’ works in front of as many readers as possible. And it sure is nice to have partners helping us out with that goal.

In case you haven’t heard, Apple has expanded the availability of its iBookstore. This is the bookstore application it released in April along with the iPad tablet, which the company has sold 3 million of in the past 80 days. The iBookstore is now available on newer iPhones — the 3G, 3GS, 4 — and the iPod touch with the release of the new ios 4 operating system that runs the devices.

What does this mean for you, the Lulu author?

You can reach more buyers.

Setting Realistic Goals for Marketing Your Book: Part 1 – Treat Yourself like a Business

goal-smWriting a book is no small feat. And you should be proud of yourself for all the hard work you’ve done so far. As exciting as it is to have a finished manuscript in front of you though, there is still a lot more to do after the typing has stopped and the pen and paper are put away. Some authors can afford to hire an agent or a publicist, but for others taking the DIY approach, marketing yourself and your book can seem pretty daunting. As much as you want to share your book with everyone and show them what you’ve accomplished, if you don’t set some realistic goals, you’re setting yourself up for some unnecessary disappointment and frustration. Planning how to market yourself and your work may be easier said then done, but the payoff – reaching more readers and selling more – is worth the effort.

Change Your Perspective
The first step to getting a better hold on your marketability is to change your perspective of yourself as a writer, to an entrepreneur starting your own business. You’ve done the writing, but now you have a product to sell. Whenever you take the time to put yourself “out there,” your ultimate goal should be to make a good impression on people so they’ll want to read your work, keep coming back, and recommend your book to others. You’re building your reputation – your own personal brand, and you need people to trust that brand in order to grow a loyal fan base. This is something that takes a lot of time, planning, and strategizing. Any successful business, big or small, starts with a list of goals and then creates a plan to achieve those goals. A successful business also remains flexible and responsive to its customer’s needs and the current trends of the market. You can do this by having backup plans in place for whenever one of your plans doesn’t work or you need to change something on the fly.

Focus: Illustrated Books

Whenever I talk to someone about Lulu, they’re normally surprised to learn that Lulu lets you publish just about anything – not just black and white, text-based books, but full-color photo books, cookbooks, and calendars too.  I especially love the expression on people’s faces when I explain that Lulu can even help make a book with beautiful, vibrant illustrations too.  In fact, hundreds of authors and artists have created and sold their graphic novels, children’s books and art collections on Lulu.  Below are just a few of my favorites.

Through Tiger’s Eyes

Written by Judy Kamilhor with Illustrations by Edward B. Snyder

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Available in both hardcover and paperback, this  is hands down one of the most beautifully crafted I have ever come across on Lulu.

What does Tiger see as he walks through the forest? In this delightful blend of dazzling color and gentle poetry, children learn how to observe the world around them. Artist Edward B. Snyder and poet Judy Kamilhor have created a captivating book filled with color, personality, and love.

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Zombies Hate Stuff

By Greg Stones

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I keep a copy of this book on my coffee table because it is funny, cute, original, and illustrated very well.

The product description for this book says it all:  “An illustrated list of things that zombies hate.”  Artist Greg Stones takes us on a page by page guide through all the things zombies apparently don’t care for.  Each page is accompanied by a humorous illustration that  will surprise and delight you as you think to yourself:  “yeah, I could see why they’d hate that.”  And just for the record, my favorite is “balloons.


Peter & Company

By Jon Ponikvar

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A collection of strips and pages from the online comic strip by Jon Ponikvar. The book includes 75 strips in their original grayscale tones, 25 comic pages in full color, and a book-exclusive color comic detailing the events leading up to the online comic.

This collection is very well put together and is available in hardback, paperback, or as a download.  The illustrations are clean and sharp, and I particularly enjoy the illustrated introduction of the characters.  The strips follow the misadventures of Peter, a 12-year-old boy that faces daily issues, we can all relate to.

Why a Good Author Photo Goes a Long Way

Lulu just got back from Book Expo America in New York last week. While we were there, we had the opportunity to meet thousands of people ranging from industry professionals, to up-and-coming authors, to people that were “just checking things out.” It was fascinating to see the different stages authors were at in their careers and it was great to see so many people at the convention learning how market themselves more effectively.

Many authors came with a sample of their book or had a handout with a little blurb and a photo of themselves. It was interesting to see how different each author’s photo was and how much some stood out in my mind – even after talking with so many people. I realized that many people new to the writing profession might not know how important a good photo of themselves is or how much it can help further their career.

An author should have a good photo on hand because it makes you look more professional. The people at BEA with great photos seemed better composed and more prepared. Isilhouette-question-mark-muck-small understand that many authors have spent so much time working on their book and making it pristine, that when they’re done, the photo can be an after thought. You want to be measured by your skill of the written word and not what you look like. But think about the last time you went to the bookstore. Can you recall picking up a title with a blurry, washed-out photo of the author on the back cover or inside flap? Do you think you’d be as likely to spend your hard-earned cash on a book that had a photo like that on it? In the same way a bad cover can make you second guess the quality of a book, a bad photo can make you rethink the reliability of the author. It helps to think of your book as a business card, and a bad photo is like handing someone a card written in crayon.

Focus: Cookbooks

I am a foodie.  I was raised in the south by a mother and grandmother that loved to cook and I can spot a good restaurant a mile away.  If I know anything, it’s food.  Some say I’m a harsh critic when it comes to any dish, but we all know what a little extra attention and care can do for a recipe.  You have to start somewhere though, and Lulu can help you make a cookbook full of your own favorite dishes or you can check out some of the really great ones we have to offer – from healthy eating to down-home comfort food.

Let’s start with what I know best:  soul-food.

Comfort and Joy

by Callie Works-Leary


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This soft-cover cookbook features large, high-quality color pictures and gives you the know-how to make a quick snack or a five-course meal right in your own kitchen.   This book has the perfect mix of “stick-to-your-rib” delights like “Texas Slow-Cooked BBQ Brisket” as well as fun, light dishes like “Bacon-Wrapped Jalapeno Apricots.”

Comfort and Joy is a collection of recipes for the way that we really cook, eat, and entertain in our rapidly changing times. Most importantly, it is food that is comforting in its simplicity and depth of flavor, but joyous in its creativity and charm.  It is perfect for every-day use or for hosting a party.