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	<title>Lulu Blog &#187; Carol</title>
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	<link>http://www.lulu.com/blog</link>
	<description>Adventures in Self-Publishing</description>
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		<title>What We&#8217;re Reading</title>
		<link>http://www.lulu.com/blog/2010/08/04/what-were-reading/</link>
		<comments>http://www.lulu.com/blog/2010/08/04/what-were-reading/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 18:32:12 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[Lulus]]></category>
		<category><![CDATA[picks]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[spotlight]]></category>

		<guid isPermaLink="false">http://www.lulu.com/blog/?p=3879</guid>
		<description><![CDATA[It started off simple enough. I sent a company-wide email to my fellow Lulus asking two very simple questions. I just finished reading a screenplay written by a friend of mine and was looking for some suggestions from my friendly Lulus as to what I should read next. Having worked here for four years, I [...]]]></description>
			<content:encoded><![CDATA[<p>It started off simple enough. I sent a company-wide email to my fellow Lulus asking two very simple questions.</p>
<p style="text-align: center;"><a href="http://www.lulu.com/blog/wp-content/uploads/2010/08/Picture-1.png" target="_blank"><img class="size-full wp-image-3880 aligncenter" style="margin-top: 10px; margin-bottom: 10px; border: 1px solid black;" title="Picture 1" src="http://www.lulu.com/blog/wp-content/uploads/2010/08/Picture-1.png" alt="" width="457" height="123" /></a></p>
<p>I just finished reading a <a href="http://plansmovie.com/" target="_blank">screenplay</a> written by a friend of mine and was looking for some suggestions from my friendly Lulus as to what I should read next. Having worked here for four years, I should have known what to expect. CHAOS. There&#8217;s two things about us Lulus that you have to understand, we love books and we&#8217;re very opinionated. I made a rookie mistake, and I admit that. I received so many replies to my email that I&#8217;ve decided to take each Wednesday in August to highlight just a select few of the books that my fellow Lulus are currently reading. <span id="more-3879"></span></p>
<p><a href="http://www.lulu.com/product/hardcover/the-tales-of-beedle-the-bard/7121672" target="_blank"><img class="size-full wp-image-3886 alignleft" style="margin: 10px;" title=" The Tales of Beedle the Bard" src="http://www.lulu.com/blog/wp-content/uploads/2010/08/Picture-2.png" alt="" width="57" height="86" /></a></p>
<p>Sarah is currently reading &#8220;<a href="http://www.lulu.com/product/hardcover/the-tales-of-beedle-the-bard/7121672" target="_blank">The Tales of Beedle the Bard</a>&#8221; by J. K. Rowling.  She said, &#8220;I&#8217;m reading it with my 7 year old. I love Dumbledore&#8217;s commentary.&#8221;</p>
<p><a href="http://www.lulu.com/product/paperback/the-nature-of-human-nature/11907189" target="_blank"><img class="size-full wp-image-3889 alignright" style="margin: 10px; border: 1px solid black;" title="The Nature of Human Nature " src="http://www.lulu.com/blog/wp-content/uploads/2010/08/Picture-5.png" alt="" width="60" height="91" /></a></p>
<p>Shelly is reading &#8220;<a href="http://www.lulu.com/product/paperback/the-nature-of-human-nature/11907189" target="_blank">The Nature of Human Nature</a>&#8221; by By Dr. Carin Bondar. She explained that &#8220;it is a great book with really cute illustrations.&#8221; She liked that Bondar looks at Humans from a different point of view.</p>
<p><a href="http://www.lulu.com/product/paperback/eat-pray-love-one-womans-search-for-everything-across-italy-india-and-indonesia/9848684" target="_blank"><img class="size-full wp-image-3890 alignleft" style="margin: 10px; border: 1px solid black;" title="Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia" src="http://www.lulu.com/blog/wp-content/uploads/2010/08/Picture-6.png" alt="" width="55" height="80" /></a></p>
<p>Cary just finished reading &#8220;<a href="http://www.lulu.com/product/paperback/eat-pray-love-one-womans-search-for-everything-across-italy-india-and-indonesia/9848684" target="_blank">Eat, Pray, Love</a>&#8221; by Elizabeth Gilbert. She said, &#8220;it was a wonderful read! If only I could take a year off and travel to Italy, India, and Bali!&#8221;</p>
<p><a href="http://www.lulu.com/browse/search.php?fListingClass=0&amp;fSearch=Scott+Pilgrim&amp;fSearchData[title]=Scott+Pilgrim&amp;fSearchData[author]=Bryan+Lee+O'Malley&amp;fSubmitSearch=Go&amp;showingSubPanels=advancedSearchPanel_title_creator&amp;fSort=relevance_desc" target="_blank"><img class="size-full wp-image-3885 alignright" style="margin: 10px;" title="Picture 4" src="http://www.lulu.com/blog/wp-content/uploads/2010/08/Picture-4.png" alt="" width="59" height="87" /></a>Annie is reading/has recently read 12 books (yes, I said 12). One of her recommendations was <a href="http://www.lulu.com/browse/search.php?fListingClass=0&amp;fSearch=Scott+Pilgrim&amp;fSearchData[title]=Scott+Pilgrim&amp;fSearchData[author]=Bryan+Lee+O'Malley&amp;fSubmitSearch=Go&amp;showingSubPanels=advancedSearchPanel_title_creator&amp;fSort=relevance_desc" target="_blank">Scott Pilgrim vol 1-6</a> by Bryan Lee O&#8217;Malley.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lulu.com/blog/2010/08/04/what-were-reading/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>August Sales Contest &#8211; $2750 in Total Prize Winnings!</title>
		<link>http://www.lulu.com/blog/2010/08/02/august-sales-contest-2750-in-total-prize-winnings/</link>
		<comments>http://www.lulu.com/blog/2010/08/02/august-sales-contest-2750-in-total-prize-winnings/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 18:25:31 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Contest]]></category>
		<category><![CDATA[appearance]]></category>
		<category><![CDATA[August]]></category>
		<category><![CDATA[exposure]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[recognition]]></category>
		<category><![CDATA[register]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.lulu.com/blog/?p=3869</guid>
		<description><![CDATA[The August Author Sales Contest is underway and Lulu.com is offering cash prizes and additional exposure to the authors who publish the top 3 most purchased books on Lulu throughout the month of August.  To enter the sales contest, simply register using the email address associated with your Lulu account and get started promoting your [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.lulu.com/author_contest/current/#" target="_blank"><img class="size-full wp-image-3870  aligncenter" style="margin-top: 10px; margin-bottom: 10px;" title="Picture 20" src="http://www.lulu.com/blog/wp-content/uploads/2010/08/Picture-20.png" alt="" width="535" height="208" /></a></p>
<p style="text-align: left;">The August Author Sales Contest is underway and Lulu.com is offering cash prizes and additional exposure to the authors who publish the top 3 most purchased books on Lulu throughout the month of August.  To enter the sales contest, simply <a href="http://www.lulu.com/author_contest/current/#" target="_blank">register</a> using the email address associated with your Lulu account and get started promoting your book.</p>
<p>Registration is free and all entries must be received no later than August 31, 2010 to be eligible.</p>
<p style="text-align: left;">Winners and runners-up will also receive</p>
<ul>
<li>Recognition and books highlighted on the contest results page</li>
</ul>
<ul>
<li>Highlighted in e-mail blast to Lulu authors, and in our newsletter</li>
</ul>
<ul>
<li>Interview highlighted in Lulu blog</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.lulu.com/blog/2010/08/02/august-sales-contest-2750-in-total-prize-winnings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lulu University: Media Training Magic</title>
		<link>http://www.lulu.com/blog/2010/07/30/lulu-university-media-training-magic/</link>
		<comments>http://www.lulu.com/blog/2010/07/30/lulu-university-media-training-magic/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 15:07:44 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Howto]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[author marketing ideas]]></category>
		<category><![CDATA[Lulu University]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[virtual tour]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3721</guid>
		<description><![CDATA[Are you ready for your close up? If you’re not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you’ll want to make sure you know what you’re doing when it comes to media exposure. This class will teach you what you need to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-10.png"><img class="alignleft size-full wp-image-3386" style="margin: 15px;" title="Picture 10" src="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-10.png" alt="Picture 10" width="55" height="50" /></a>Are you ready for your close up? If you’re not sure then this class is for you. Before you spend valuable marketing dollars to get yourself on radio and TV, you’ll want to make sure you know what you’re doing when it comes to media exposure.</p>
<p>This class will teach you what you need to know about media training. We’ll also share with you the media mistakes you never want to make.</p>
<p><a href="http://www.lulu.com/product/service/lulu-university---media-training-magic---free---august-9/6383377" target="_blank"><strong>Media Training Magic</strong></a> takes place <strong>August 9, 2010 at 7pm EST</strong> at a computer near you!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lulu.com/blog/2010/07/30/lulu-university-media-training-magic/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Making Criticism Work For You</title>
		<link>http://www.lulu.com/blog/2010/07/19/making-cristicism-work-for-you/</link>
		<comments>http://www.lulu.com/blog/2010/07/19/making-cristicism-work-for-you/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:56:17 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Howto]]></category>
		<category><![CDATA[Lulu Blog]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[constructive]]></category>
		<category><![CDATA[cristicism]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[learn]]></category>
		<category><![CDATA[Lulu.com]]></category>
		<category><![CDATA[proofing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tricks]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3520</guid>
		<description><![CDATA[If you&#8217;re reading this blog, chances are you&#8217;re the creative type and maybe even a DIY-er. If I were to guess, I’d have to say you&#8217;ve probably written your own book, edited it, and then designed the cover. Pretty impressive, and you definitely get a pat on the back from me. But you may have [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/dbdbrobot/140068142/" target="_blank"><img class="alignright size-full wp-image-3742" style="margin: 10px;" title="Writing writing writing... by dbdbrobot" src="http://www.lulu.com/blog/wp-content/uploads/2010/07/Picture-61.png" alt="" width="289" height="216" /></a>If you&#8217;re reading this blog, chances are you&#8217;re the creative type and maybe even a DIY-er. If I were to guess, I’d have to say you&#8217;ve probably written your own book, edited it, and then designed the cover. Pretty impressive, and you definitely get a pat on the back from me. But you may have noticed that it&#8217;s really easy to get stuck inside your own head and become blind or even evasive of constructive criticism when you&#8217;re doing it all on your own. The key is to not let your work suffer. <span id="more-3520"></span></p>
<p>At one time or another we all have to learn to distance ourselves from our work. Here’s a little piece of knowledge that you probably already know but are afraid to mutter aloud: all creative folks will be criticized. Let&#8217;s face it, you&#8217;re going to get it whether you like it or not, so you might as well embrace it and use it to your advantage, right?</p>
<p>You should seek out somebody whose opinion you trust, like a fellow writer whose work you admire. Ask for specific details and take notes. The first draft is never the final draft – we all have to start somewhere. Be honest with yourself, and be humble. Even the best of the best get criticism. Heck, Mark Twain&#8217;s Tom Sawyer and Huck Finn books were even banned. The key is to make it constructive.</p>
<p>Of all the things I can tell you, the most important is to not take criticism personally. It is not you that is being picked apart and dissected (though it can sometimes feel that way). The worst thing you could do is to take criticism personally and miss the opportunity to improve your work. It is only when we accept that something isn&#8217;t perfect that we can move on and make it better. That is the goal.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lulu.com/blog/2010/07/19/making-cristicism-work-for-you/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Tell Your Readers About FREE Summer Shipping</title>
		<link>http://www.lulu.com/blog/2010/07/12/tell-your-readers-about-free-summer-shipping/</link>
		<comments>http://www.lulu.com/blog/2010/07/12/tell-your-readers-about-free-summer-shipping/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:21:54 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lulu News]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Coupon]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[Lulu.com]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Publish]]></category>
		<category><![CDATA[reader]]></category>
		<category><![CDATA[savings]]></category>
		<category><![CDATA[Shipping]]></category>
		<category><![CDATA[special]]></category>
		<category><![CDATA[summer]]></category>
		<category><![CDATA[tell]]></category>
		<category><![CDATA[write]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3711</guid>
		<description><![CDATA[A few months back, we announced that we’d be offering FREE Shipping for the entire summer. You may be thinking, “that’s great and all, but my shelves are packed.” Well, if you’ve recently published with Lulu, now is the perfect time to tell your readers. Create a press release and let your fans know they [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.lulu.com/blog/wp-content/uploads/2010/05/Picture-18.png"><img class="size-full wp-image-3302 aligncenter" style="margin-top: 10px; margin-bottom: 10px;" title="Picture 18" src="http://www.lulu.com/blog/wp-content/uploads/2010/05/Picture-18.png" alt="Picture 18" width="465" height="116" /></a></p>
<p style="text-align: left;">A few months <a href="http://lulublog.com/2010/05/12/free-summer-shipping/" target="_blank">back</a>, we announced that we’d be offering FREE Shipping for the entire summer. You may be thinking, “that’s great and all, but my shelves are packed.” Well, if you’ve recently published with <a href="http://lulublog.com/2010/05/12/free-summer-shipping/" target="_blank">Lulu</a>, now is the perfect time to tell your readers. Create a <a href="http://www.lulu.com/services/tools/press_releases/" target="_blank">press release</a> and let your fans know they can get your book this summer with FREE shipping. There’s no better time.</p>
<p>If you need help creating your own press release, we’ve got you <a href="http://www.lulu.com/services/tools/press_releases/" target="_blank">covered</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lulu.com/blog/2010/07/12/tell-your-readers-about-free-summer-shipping/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>Lulu University: Think Outside The Bookstore Box</title>
		<link>http://www.lulu.com/blog/2010/07/07/lulu-university-think-outside-the-bookstore-box/</link>
		<comments>http://www.lulu.com/blog/2010/07/07/lulu-university-think-outside-the-bookstore-box/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 18:19:31 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lulu News]]></category>
		<category><![CDATA[author marketing ideas]]></category>
		<category><![CDATA[Lulu University]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[virtual tour]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3714</guid>
		<description><![CDATA[Bookstores got you down? Take heart. Did you know that only 35% of Americans get their books in bookstores? There are lots of things you can do to promote your book even if it isn&#8217;t in the bookstores. This class will cover the top 10 super savvy ways you can promote yourself without setting foot [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-13.png"><img class="size-full wp-image-3418 alignright" style="margin: 10px;" title="Book Signing" src="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-13.png" alt="Book Signing" width="295" height="114" /></a>Bookstores got you down? Take heart. Did you know that only 35% of Americans get their books in bookstores? There are lots of things you can do to promote your book even if it isn&#8217;t in the bookstores. This class will cover the top 10 super savvy ways you can promote yourself without setting foot in a bookstore.</p>
<p>We’ll talk about all of the other places you can sell your book and we’ll also look at creative ways to do non-bookstore signings and events. Plus, we’ll discuss how to promote yourself by hosting your very own virtual tour.</p>
<p><strong><a href="http://www.lulu.com/product/service/10-super-savvy-ways-to-promote-your-book-without-setting-foot-in-a-bookstore-july-12/11475196" target="_blank">10 Super Savvy Ways to Promote Your Book without Setting Foot in a Bookstore</a> </strong>takes place <strong>July 12, 2010 at 7pm EST</strong> at a computer near you.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lulu.com/blog/2010/07/07/lulu-university-think-outside-the-bookstore-box/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Blog Maintenance</title>
		<link>http://www.lulu.com/blog/2010/07/05/blog-maintenance-2/</link>
		<comments>http://www.lulu.com/blog/2010/07/05/blog-maintenance-2/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 06:24:42 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lulu News]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3612</guid>
		<description><![CDATA[The Lulu blog will be down for a short period Monday night, and we won&#8217;t be able to add new posts or accept new comments during that time. We’re making some improvements behind the scenes so that we can add new features in the coming months to benefit our loyal readers. The most significant change [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lulu.com/blog/wp-content/uploads/2010/06/2942026934_17963107c0_o.jpg"><img class="size-full wp-image-3614 alignleft" style="margin: 20px 10px;" title="2942026934_17963107c0_o" src="http://www.lulu.com/blog/wp-content/uploads/2010/06/2942026934_17963107c0_o.jpg" alt="2942026934_17963107c0_o" width="138" height="124" /></a> <s> The Lulu blog will be down for a short period Monday night, and we won&#8217;t be able to add new posts or accept new comments during that time. We’re making some improvements behind the scenes so that we can add new features in the coming months to benefit our loyal readers. The most significant change right now is the Web address. It will become www.lulu.com/blog. But don&#8217;t worry. We’ll automatically reroute readers who visit our old one. We&#8217;ll let you know when the blog is back in business. Thanks for your patience. </s> </p>
<p>And&#8230; we&#8217;re back! Everything went along without a hitch. The biggest change you may have noticed is that the new address for the blog is www.lulu.com/blog. There will be more updates in the near future, so we&#8217;ll be sure to keep you informed as changes take place. Stay tuned for more details. Same bat time. Same bat channel. Or, blog for that matter.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The July Author Sales Contest is Underway</title>
		<link>http://www.lulu.com/blog/2010/07/01/the-july-author-sales-contest-is-underway/</link>
		<comments>http://www.lulu.com/blog/2010/07/01/the-july-author-sales-contest-is-underway/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 19:46:07 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lulu News]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[july]]></category>
		<category><![CDATA[Lulu Author Sales Content]]></category>
		<category><![CDATA[recognition]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3631</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lulu.com/author_contest/current/?cid=070110_en_email_JULYCONTEST" target="_blank"><img class="aligncenter size-full wp-image-3632" title="July Author Sales Contest" src="http://www.lulu.com/blog/wp-content/uploads/2010/07/Picture-12.png" alt="July Author Sales Contest" width="559" height="1072" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.lulu.com/blog/2010/07/01/the-july-author-sales-contest-is-underway/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Understanding Distribution and ISBNs</title>
		<link>http://www.lulu.com/blog/2010/06/30/understanding-distribution-and-isbns/</link>
		<comments>http://www.lulu.com/blog/2010/06/30/understanding-distribution-and-isbns/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:43:06 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Howto]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Bowker]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[extendedREACH]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[globalREACH]]></category>
		<category><![CDATA[ISBN]]></category>
		<category><![CDATA[marketREACH]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3618</guid>
		<description><![CDATA[Much like Bigfoot and Chupacabra, ISBNs and Distribution remain a mystery to many Lulu authors. While we can’t explain Chupacabra or Bigfoot, we can help you understand Distribution and ISBNs. What is distribution? Distribution is a service that gets your book out to the world. We make your book available through bibliographic databases, online marketplaces [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-111.png" target="_blank"><img class="size-full wp-image-3620 aligncenter" style="margin-top: 10px; margin-bottom: 10px;" title="Distribution" src="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-111.png" alt="Distribution" width="470" height="160" /></a></p>
<p>Much like <a href="http://en.wikipedia.org/wiki/Bigfoot" target="_blank">Bigfoot</a> and <a href="http://en.wikipedia.org/wiki/Chupacabra" target="_blank">Chupacabra</a>, <a href="https://support.lulu.com/View.jsp?procId=7b4801d9a47265529063b610389ce3ad&amp;from=Browse_71781e5e8bad176a801b6523133015c6" target="_blank">ISBNs</a> and Distribution remain a mystery to many Lulu authors. While we can’t explain Chupacabra or Bigfoot, we can help you understand Distribution and ISBNs.</p>
<p><strong>What is distribution? </strong><br />
Distribution is a service that gets your book out to the world. We make your book available through bibliographic databases, online marketplaces and distribution catalogs. Lulu currently offers 3 distribution options: <a href="http://www.lulu.com/services/marketing/retail_listing/#extended" target="_blank">extendedREACH</a>, <a href="http://www.lulu.com/services/marketing/retail_listing/#global" target="_blank">globalREACH</a>, and <a href="http://www.lulu.com/services/marketing/retail_listing/#market" target="_blank">marketREACH</a>. I will explain each of those in a little bit.</p>
<p><strong>What is an ISBN? </strong><br />
An <a href="https://support.lulu.com/View.jsp?procId=7b4801d9a47265529063b610389ce3ad&amp;from=Browse_71781e5e8bad176a801b6523133015c6" target="_blank">ISBN</a> (International Standard Book Number) is a controlled, 10- or 13-digit identification number that allows publishers, libraries, and book dealers to locate books. You may get a free ISBN from Lulu or you can bring an ISBN you own and assign it to your book.</p>
<p>In September 2009, Lulu separated distribution and ISBNs so authors could get distribution for ISBNs that they own and bring to Lulu. We offer distribution options for ISBN and non-ISBN titles. Each Lulu project may have one distribution option and/or ISBN. Once an ISBN or distribution option has been applied to a project, you cannot change it.</p>
<p><strong>Our current distribution options:<br />
</strong></p>
<p><a href="http://www.lulu.com/services/marketing/retail_listing/#extended" target="_blank"><strong><span id="more-3618"></span>extendedREACH</strong></a> &#8211; Free This distribution option can be applied to books with a free Lulu ISBN that are an eligible size. When your book is approved for extendedREACH distribution, it is submitted to bibliographic databases, <a href="http://www.amazon.com/" target="_blank">Amazon.com</a> and <a href="http://www.amazon.co.uk/" target="_blank">Amazon.co.uk</a>.</p>
<p><a href="http://www.lulu.com/services/marketing/retail_listing/#global" target="_blank"><strong>globalREACH</strong></a> &#8211; $75 This option can be applied to an eligible size book with an ISBN (bring your own or Lulu ISBN). When you approve your proof copy, your book is submitted to bibliographic databases, <a href="http://www.amazon.com/" target="_blank">Amazon.com</a>, <a href="http://www.barnesandnoble.com/" target="_blank">Barnes and Noble.com</a> and other online retailers. Your book will also be listed at <a href="http://www.ingrambook.com/default.aspx" target="_blank">Ingram Book Company</a>. Most brick and mortar bookstores can order from this listing.</p>
<p><a href="http://www.lulu.com/product/lulu-service/marketreach/10639850" target="_blank"><strong>marketREACH</strong></a> (non-ISBN distribution) -$25  This option is for non-ISBN paperback books, paperback photo books, and calendars. Hardcover books, eBooks, CDs and DVDs are not eligible. Your project will be listed in Amazon’s Marketplace and <a href="http://www.ebay.com/" target="_blank">eBay.com</a>.</p>
<p>You can view the eligible sizes for extendedREACH and globalREACH<a href="https://support.lulu.com/View.jsp?procId=183bf817402ddb7f3f5d2544dd43f82b&amp;authToken=342ed0787aef16016d539917dd9ac5d0&amp;forceLogout=true&amp;locale=en_US" target="_blank"> here</a>.<br />
Read more about getting <a href="http://www.lulu.com/services/marketing/retail_listing/?cid=us_sh_apacks" target="_blank">distribution</a> for your book.</p>
<p><strong>Our current ISBN options: </strong></p>
<p><strong><a href="https://support.lulu.com/View.jsp?procId=8e666de3a2b89daa01e15d012d2c72e6&amp;from=Browse_71781e5e8bad176a801b6523133015c6" target="_blank">Lulu-owned ISBN</a>:</strong> You can get an ISBN from Lulu FREE in the Lulu Publishing Wizard. You will need to purchase a Distribution package to have your ISBN submitted to <a href="http://www.booksinprint.com/bip/" target="_blank">Bowker&#8217;s Books in Print</a> and <a href="http://www.nielsenbookdataonline.com/bdol/" target="_blank">Nielsen Book Data</a> (ISBN agencies).</p>
<p><strong><a href="https://support.lulu.com/View.jsp?procId=2479de497e8f58a9e5019958d98c5573&amp;from=SearchAll_10" target="_blank">Bring-your-own ISBN</a>:</strong> Assign an ISBN you already own to your book. The imprint (publisher name and information) attached to your ISBN will remain the same and Lulu.com will not be listed as the publisher. You must be the owner of the ISBN and cannot use this ISBN with any other distributor. You will need to purchase <a href="http://www.lulu.com/services/marketing/retail_listing/#global" target="_blank">globalREACH</a> for Lulu to distribute your book.</p>
<p><strong><a href="http://www.lulu.com/product/lulu-service/yourisbn-(us-guam-and-puerto-rico)/10639894" target="_blank">yourISBN</a>:</strong> This is a service for Lulu to obtain an ISBN for you from the US ISBN agency using your registered details as a publisher.  You must be a resident of the U.S., Guam or Puerto Rico to order this service.  After you receive your ISBN, you may assign it to a project as a Bring-your-own ISBN. You will need to purchase <a href="http://www.lulu.com/services/marketing/retail_listing/#global" target="_blank">globalREACH</a> for Lulu to distribute your book.</p>
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		<title>Writing Exercise: 750 Words</title>
		<link>http://www.lulu.com/blog/2010/06/16/writing-exercise-750-words/</link>
		<comments>http://www.lulu.com/blog/2010/06/16/writing-exercise-750-words/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:27:18 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lulu News]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[750 Words]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[writer's block]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://lulublog.com/?p=3474</guid>
		<description><![CDATA[A few months back, I came across an article on Lifehacker about a new web app created by Buster Benson called 750 Words. Once I read that Benson&#8217;s app could help writers like me get back into daily journaling, I was hooked. In the Lifehacker article, Gina Trapani expalined that &#8220;every day, you type 750 words—the equivalent of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-101.png" target="_blank"><img class="alignleft size-full wp-image-3476" style="margin-right: 10px; margin-left: 10px; border: 1px solid black;" title="750 Words" src="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-101.png" alt="750 Words" width="181" height="570" /></a>A few months back, I came across an <a href="http://lifehacker.com/5482921/750-words-clears-your-mind-gets-ideas-flowing">article</a> on <a href="http://lifehacker.com/" target="_blank">Lifehacker</a> about a new web app created by <a href="http://busterbenson.com/" target="_blank">Buster Benson</a> called <a href="http://750words.com/" target="_blank">750 Words</a>. Once I read that Benson&#8217;s app could help writers like me get back into daily journaling, I was hooked. In the Lifehacker article, <a href="http://lifehacker.com/people/Gina/posts/" target="_blank">Gina Trapani</a> expalined that &#8220;every day, you type 750 words—the equivalent of three pages&#8230;. whatever you want, free writing.&#8221; I loved this idea.</p>
<p>Often, I find myself staring down a blank page with a topic rattling around in my head, clouded by a million other thoughts. I was already laying down the groundwork for the upcoming <a href="http://www.scriptfrenzy.org/" target="_blank">Script Frenzy</a> challenge and thought this would be a great way to get focused and write like I&#8217;ve never written before. And it&#8217;s really helped.</p>
<p>The days I haven&#8217;t written my daily quota, I struggle. It takes me longer to say what I want and I stumble along the way. It&#8217;s harder for me to focus and stay motivated. But the days I&#8217;ve tackled this writing exercise I fly through pages. The words flow with ease and I&#8217;m less stressed about what shows up on the screen.</p>
<p>One of the things I really love about this <a href="http://750words.com" target="_blank">site</a> are the <a href="http://www.lulu.com/blog/wp-content/uploads/2010/06/Picture-101.png" target="_blank">graphs</a>. Stats are extracted from your writing and displayed after you meet your daily goal. They show you how you are feeling, what you are concerned about, what your mindset is, and highlight your frequently used words. The <a href="http://750words.com" target="_blank">750 Words</a> webapp also times you and tracks how many distractions you&#8217;ve had. (You can see a sample of my daily stats on the left.) For me, this feature is invaluable when it comes to dissecting my daily brain dump.</p>
<p>If you&#8217;ve been wondering how to take your writing to the next level, I highly recommend you try writing <a href="http://750words.com" target="_blank">750 words</a> a day.</p>
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