Articles by Carol

DIY Father's Day Gifts

Father's DayIf you’re anything like me, you think the world of your Dad. He is your teacher, your hero and your best friend. I’ve always struggled with finding just the right gift for him – usually just settling for a neat tool that he’s mentioned in passing or the latest tech gadget.

With Lulu, rest assured that this year it’ll be easier than ever to create your very own personalized Father’s Day photo book or calendar. Using your favorite digital photos of Dad and the family, you can make a photo book or calendar quickly and affordably with our free online Studio tool. With a wide range of options to choose from, you can make your DIY Father’s Day gift as unique as you like.

Create your photo book or calendar and Save 25% with code FORDAD at checkout. Offer ends 6/20/10.

Lulu University: Book Signings

Book SigningJune 14, 2010 brings our next Lulu University class – Book Signing Gold!  If you have a book signing coming up or want to know how to strike book signing gold, drive crowds of people to your event, sell more books AND get invited back – then this class is for you! We’ll teach you how to plan an exceptional book signing from start to finish and leave a positive lasting impression.

Lulu empowers creators with the tools needed for success. Our FREE Lulu University webinars provide you with the knowledge and know-how to get the most out of your work. You can register for the Book Signing Gold class by adding the free service to your shopping cart and checking out.

You will be emailed with instructions on attending this free Lulu University webinar from lulu@amarketingexpert.com a few days prior to the event. Webinars are held at 7pm EST/4pm PST and require computer access.

See you in class!

We're at BEA!

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On Monday, AJ announced that we would be at BookExpo America at the Javitz Convention Center this week.

Sherrie has been busy with the New Title Showcase, highlighting books by Lulu’s who ordered the Book Fair services package. What’s better than getting your book at BEA right at the front entrance?! It’s the perfect location for getting noticed by more than the 35 thousand people in attendance.

So far, we’ve been having a blast meeting new people and making new friends. We’ve seen steady traffic at our booth (#2348) and a lot of people have walked away inspired and ready to share their creations with the world at large. We’ve also had the wonderful pleasure of meeting authors who have already published with us. Hearing their experiences makes this crazy idea called Lulu totally worth it.BEA1

If we haven’t seen you yet, please stop and say hello. We’d like to meet you.

Interview with Shayla Hawkins: Winner of The John Edgar Wideman Microstory Contest

Shayla HawkinsLast Tuesday, we announced Shayla Hawkins as the winner of The John Edgar Wideman Microstory Contest. Her microstory, “A Test”, was selected to be included in future copies of John Edgar Wideman’s latest book, Briefs.

When I read the announcement that Shayla Hawkins had won the contest, I couldn’t help but wonder who this amazing talent was. And I couldn’t help but think that others might want to get to know her as well. I was ecstatic when she agreed to answer a few questions for the Lulu blog.

What do you do for a living and what do you aspire to do?
I’m a freelance writer and editor, but my dream is to be a successful novelist so that I can write great stories with memorable characters whenever I want, wherever I want. And, although it sounds silly because there’s no money in it, I would love to have books of my poems published, too, since I was introduced to literature by way of my early exposure to poetry (fairy tales, nursery rhymes, Bible stories, etc.), and the love that I developed as a child for the rhythm, rich language and concision of good poetry remains with me to this day.

From the Vault: What Makes a Good Press Release? How to get the word out in 5 steps

Press ReleaseMarketing your work can seem more challenging than actually finishing it, but that’s just because you might not know where to start. A while back, Lauren Parker wrote a great post about creating a press in 5 Steps. With all the recent requests for guidance about self-marketing your work, I thought it would be a great time to highlight Lauren Parkers‘s helpful post. I’m certain that her advice will help you get the word out and get your book the attention it deserves. Enjoy!

>>>>>

In the world of blogs, tweets and social networking, creating buzz around your book is easier than ever. But how do you reach reporters from traditional media? The traditional press release is still a great way to let people know of your newest book project.

Wait! How do I achieve fame and fortune with a traditional press release you ask. We can’t guarantee fame and fortune but with these five steps and a little elbow grease, you will be well on your way.

Try these steps when putting together your next release:

FREE Summer Shipping!

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That’s right! FREE Shipping is here for the Summer in the US on Orders of $19.95 and over (some restrictions apply). How do you take advantage of the Lulu FREE Summer Shipping, you ask? Well, it’s easy!

  1. Place at least $19.95 of eligible Lulu.com products in your Shopping Cart. (Eligible items will say “Lulu FREE Summer Shipping” beneath their price)
  2. Proceed to checkout
  3. Enter shipping address (must be in the US to qualify)
  4. Select mail rate shipping
  5. Coupon FREESHIP will automatically appear in your cart if you qualify.
  6. If you have a different coupon code, you may replace FREESHIP, but this will cancel your free shipping. Unfortunately, we can only apply 1 coupon per order at this time. To re-apply the FREESHIP offer, simply enter the coupon code FREESHIP.
  7. Place your order, and enjoy Lulu FREE shipping!
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Lulu University Classes

Lulu empowers creators with the tools needed for success. Our FREE Lulu University webinars will provide you with the knowledge and know-how to get the most out of your work. Lulu University is a series of free webinars. You can register for each class by adding the free service to your shopping cart and checking out.

You will be emailed with instructions on attending this free Lulu University webinar from lulu@amarketingexpert.com a few days prior to the webinar you’ve selected. Webinars are held at 7pm EST/4pm PST and require computer access. Following each class, all webinars will be available for viewing via the link mentioned below.

Be sure to sign up a few days before the event by clicking on the link provided for each webinar. See you in class!

Mother's Day Twitter Giveaway!

We love books. And we love moms. So what better way to combine our two loves than with a Mother’s Day themed book giveaway?
Today through Thursday, we’re giving away one book a day to a lucky Twitter follower who gives the best answer to our tweeted question about Mom. The daily winner will be announced at 8pm EST each day and will be chosen from the tweeted answers of that particular day.
We’re also giving away a Grand Prize on Friday (5/7/10) — a year’s supply of books (that’s 12 free books!). The winner for the Grand Prize will be chosen RANDOMLY from all the tweeted answers of the entire week. The Grand Prize winner will be announced at 8pm EST on Friday.
To take part in our book giveaway, here’s what you need to do:
Follow us on Twitter http://twitter.com/Luludotcom
Answer each daily question about your Mom
Use the hashtag #LuluMom in your answer
RT our question to your followers for some hilarious twitter dialogue
Remember, there’s no limit on daily tweets. Your chances of winning the Grand Prize increase with each tweeted answer so tweet as much as you can! Be funny and clever – it increases your chances of winning the daily prize and helps us understand why your Mom thinks you are so special.
See? Following us on Twitter really does have its perks!

Mom

We love books. And we love moms. So what better way to combine our two loves than with a Mother’s Day themed book giveaway?

Today through Thursday, we’re giving away one book a day (up to $20 value) to a lucky Twitter follower who gives the best answer to our tweeted question about Mom. The daily winner will be announced at 8pm EST each evening and will be chosen from the tweeted answers of that particular day.

We’re also giving away a Grand Prize on Friday (5/7/10) — a year’s supply of books (that’s 12 free books – a value of $240!). The winner for the Grand Prize will be chosen RANDOMLY from all the tweeted answers of the entire week and will be announced at 8pm EST on Friday.

To take part in our book giveaway, here’s what you need to do:

  • Answer each daily question about your Mom
  • Use the hashtag #LuluMom in your answer
  • RT our question to your followers for some hilarious twitter dialogue

Remember, there’s no limit on daily tweets. Your chances of winning the Grand Prize increase with each tweeted answer so tweet as much as you can! Be funny and clever – it increases your chances of winning the daily prize and helps us understand why your Mom thinks you are so special.

See? Following us on Twitter really does have its perks!

Two Upcoming Lulu U Classes

StudyingMore and more people are attending our FREE Lulu University classes. These classes are empowering our creators and helping them get the results needed to get their remarkable works noticed. Next week we have TWO great Lulu University classes that you don’t want to miss.

Our next class on May 3rd at 7PM EST, Build a Great Web Site, covers the key elements to creating a successful web site. This class will teach you simple tricks and effective strategies to help you understand how a terrific site needs to look. You’ll also learn about keywords and how to find the right ones for your needs. Site layout and the secrets to selling books on your site will also be covered as well as some simple steps to creating a web site or hiring someone to do it for you.

On May 5th at 7PM EST be sure to attend the very special Lulu U class, How to Crack the New York Times Bestseller List. Get the scoop on how to get your book bestseller ready and get noticed!

To take advantage of these FREE classes, be sure to sign up by adding the service to your cart. You will be emailed with instructions on attending this Lulu University webinar from lulu@amarketingexpert.com a few days prior. Webinars are held at 7pm EST and require computer and phone access. All webinars will be available online afterward for viewing.

Lulu at WWW2010

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photo by Jonathan B. Cox

This week Lulu is at the WWW2010 conference held at the Raleigh Convention Center. We’re a Gold Sponsor for this event and as you can see from the photo, we’ve got a great location – right between Google and Yahoo! WWW2010 brings together researchers, developers, users and commercial ventures – the leaders on Internet related topics. We have many educators and researchers who have already published with us, and we’re at the conference to help others find ways to share their remarkable knowledge and ideas around the world.

In addition to our booth and our Gold Sponsorship, we’re also sponsoring the morning coffee breaks. And that’s no small feat! This photo taken by an attendee, “the rab” ( http://www.flickr.com/photos/mobthink/4560195283/ ), shows just hoe important coffee is at these events. If you look closely, you can spot the Lulu logo.
photo by Ryan Boyles

photo by Ryan Boyles

In addition to our booth, we’re also sponsoring the morning coffee breaks. The photo to the right shows that’s no small endeavor!

If you’re at the WWW2010 conference, please stop by and say ‘hello!’ We’d love to meet you and talk about your latest project.