Articles by Glenn@Lulu

10 Tips for Creating the Best Photo Book

Footsie

Sitges, Spain 2014

In the northern hemisphere, summer travel season is almost upon us. We will soon be packing our sunscreen, bathing suits, hiking boots, reading material, and digital devices for our next big adventure. While on vacation, it is great fun to post pictures of our feet on the beach or group shots taken at arm’s length, but footsies and selfies don’t tell the story of our great adventure in the same way as a photo book.

 

With today’s technology, your images, and a little know-how, you can create photo books equal to your experiences.

1) Why make a photo book?

Online photo galleries are convenient, free, and a great way to view your images from anywhere in the world with internet access. These galleries are quickly becoming the electronic equivalent of the box of printed images stored under your bed or on the back shelf of your closet.

Each of these images, whether stored in digital or print format, is a moment in time you experienced. Each snapshot captures and records a bit of your story. Photo books allow you to choose those special moments that when viewed together tell your story – or the story you wish to create.

2) Choose the best book format for your story

On Lulu you can create photo books in both hard and softcover formats in a variety of sizes. When making your choice consider the following:

  • Where will this photo book be displayed – on your coffee table, bookshelf, etc.?
  • Is this photo book for personal use or will you be purchasing lots of copies for friends and family?
  • Is the subject matter of momentous import – does it tell the story of your life, your child’s milestones, the vacation of a lifetime?

The story you are telling will help determine the proper format for your book.

Keywest

Key West, Florida 2015

3) Tell your story with photos

The best photo books have a cohesive theme and tell a story. They are not just a collection of your very best photographs. Think about the story you wish this book to tell and select images that tell that story. This is not to say that you can’t include those beautiful sunsets, landscapes, and pictures of lovely buildings, but you should use these as a means to set the stage for your story rather than allowing them to be the star.

4) Select the right images

A well-crafted story requires atmosphere, character development, and a tight plot. The same applies to your photo book. Careful image selection is the first and often most difficult step of putting together a photo book. Our natural tendency is to include every picture from our latest adventure. When selecting images for your photo book, remember you have a limited number of pages to tell your story and think about how can you tell this story with the images you captured?

5) Include what you want to remember

When sorting through your pictures, you may think, “How silly – who would want to look at a picture of ___?” If the answer is “I would,” that’s reason enough to include it in your photo book. We all want to make an interesting and beautiful keepsake from our experiences, but in the end, these are your memories and this is your book. Make it yours by including images of the moments you don’t want to forget.

6) Image order – Telling the story

Once you have selected the images that best tell your story or tell it the way you want it told, start putting them in order. Consider the flow of the narrative provided by the pictures. Avoid grouping all the landscapes, buildings, and food shots together on a page. Instead, use these images as filler to provide atmosphere to your story.

One way to present your story is to create your photo book in a linear fashion (“On the first day we did this. On the second day…”). Another option is to place complimentary images on adjacent pages or in a collage of similarly themed pictures such as food, shopping, or selfies. Remember, it’s your story, how do you want to tell it?

7) Presentation is everything

Once you have selected your photos think about how they are going to appear on the page. The Lulu photo book wizard provides a variety of book themes and page layouts. Choose a theme befitting the story you are telling, then have a look at the available page layouts. Themes and layouts help you to further organize and more effectively present your images. Depending on the book size and selected theme, page layouts will include full-page images for your best photos, as well as pages with two, four, six or eight frames for grouping similar shots.

8) Is your picture worth a thousand words?

Text and image captions are not required, but they can add useful details to your photo book. Include information like the date, place, name, or event if it is not readily apparent from your image. When adding text to your photo book, use the same font throughout to provide cohesiveness and place text so that it compliments your images rather than overwhelming them. Text should serve as a prompt to help you tell the story and recall the details.

9) What about the cover?

There are several cover designs to choose from in the Lulu photo book wizard. You can choose to insert a picture into a frame or select a cover that is created entirely from your image.

Regardless of the cover format you select, the image you place on the cover of your photo book should capture the feeling of the book as a whole. It can be an image included in the book or an image you select specifically for the cover. The image should be high quality and immediately identifiable with the book’s story. For example, a wedding album cover should include a picture of the happy couple, a travel album cover may include an iconic picture from the destination, and or course a baby book would include a picture of the baby on its cover.

Scrapbook supplies

Photo Books: No supplies needed

10) Keepsake albums

Like the scrapbooks of yore, today’s photo books allow you to capture, organize and present your digital memories. Instead of paper, tape and glue, you choose a theme, upload your pictures, then drag and drop them onto the page. The best part of creating a digital album is that you can experiment with different themes and page layouts until you have a photo book that’s perfect for you. A bound photo book printed on high quality photo paper is a much better way to tell the stories of your life than either that forgotten box of prints or those electronic photo galleries.

10 Things You Want to Know About Self-Publishing

The author of this article, Laura Shabott, and I were panelists at last year’s Self-Publishing Book Expo in New York City where we discussed and answered questions about book formats and formatting. Her advice is thoughtful and her tell-it-like-it-is approach is both refreshing and informative.

We all know this is a golden age for writing and publishing. Counterpoint?  The competition has never been more ferocious. With over 5,000 new book releases everyday on Amazon, today’s self-publishing author needs to be shrewd, savvy and prepared. Here are ten empowering things you need to know before entering the playing field.

1) You may write for yourself, but you publish for a defined audience.

Writing is all about you. Publishing is not. It’s about them, your future readers. Who are these people? If your quick answer is, “Well, it’s anyone who can read,” stop right there. Listen to me. You need to know who is going to read your book. Is it a professional network, your yoga students or your blog followers? Will you go to every bookstore within a hundred miles of your home and ask them to carry your book? Will you bite the bullet and plunk down 10,000 dollars for a publicist? Tough, tough question; who is my audience? Answer it and you have a book that sells.

2) Pick a book title that works with Internet algorithms.

Your title is organized by its exact words in search engines. Using the name “Confessions of an eBook Virgin” for my self-publishing guide groups it with “Confessions of a Virgin Sacrifice.” If the focus of your book (yoga, diet, novel, anthology, divorce) isn’t somewhere in your title or subtitle, it will drift aimlessly in the vast oceans of digital content.

3) Editing is EVERYTHING!

People often balk at paying for a seasoned developmental book editor or writing coach, copy editor and proofreader. So WHAT if it costs a couple of grand? Anyone can get a part-time job, but no one can reverse a sloppy book launch.  You, a David against the Goliath marketplace, have a shot at rising to the crème de la crème of books if it’s tight. Use pros to ready your manuscript for market. Skip this part and be relegated to the miles-high heap of self-published typo-filled slush.

4) Choose the formats that work for your readers.

My readers? Every last one wants a book in the hand; digital natives, baby boomers, artists, writers and actors all want that. Once I produced a paperback edition of “Confessions,” sales took off at speaking engagements and local stores. This is ironic, since the book is about publishing eBooks. But, hey, audience is King. Give them what they want.

5) Manage your time wisely.

I manage my 168 hours a week like a dragon guarding a priceless treasure. If I am going have to be my own writer/designer/producer/promoter and financier, the case for any self-publisher, I need to get the most out of every minute – and so do you.

6) Don’t rush the publication of your book.

“Oh, I don’t have to line up 25 to 100 post-launch online reviewers,” thinks the new author/publisher. Or, “I don’t have to have a blog tour or get a professional review service. People will find my book because I am amazing!” No, they won’t and you will cry bitter tears of anguish.

You have to have a marketing plan. The checklist in the back of my book is a good place to start.

7) Beware heat-seeking sharks in the water.

Do your research before hiring or trusting anyone. Get at least three referrals from people like you when going with a vanity press or any publisher who will have control of your edition. Protect your asset; that book you spent months or years on is your intellectual property. But don’t shy away from a collaborative publishing arrangement with a small or mid-size press, a growing option instead of going it alone.

8) People will say bad things about your book.

Amazon trolls, your neighbors, reviewers and friends will say idiotic things about your book. Unless they are in the writing business, in which case you will think that they are cruel. Lighten up or it will crush you.  If you keep hearing the same thing over and over (I don’t like your protagonist), then it’s a real problem that you, the author, need to fix.

9) Self-publishing gives you total control. Use it.

If, after all this work, there is a fatal flaw in your first effort, yank it. Start over. Put the title back out fixed. That is power. You are the boss of your book and anyone on your team.

10) Go Local

Take a carton of your print-on-demand edition or short run and sell directly. Canvas your own region through library talks, independent bookstores, fairs, flea markets; anywhere you can grow an audience. Going local is organic, affirming and actively engages your community in your work.

 

Takeaway: Self-publishing a good, if not great, book is a rite of passage. The experience can lead to a career in writing more books, providing support services like editing, reviewing or designing – or something totally unexpected!

Laura Shabott

Laura Shabott

Laura Shabott is a Provincetown based writer, a dynamic speaker and an empowering self-publishing consultant. She is the author of Confessions of an eBook Virgin: What Everyone Should Know Before They Publish on the Interneta five star rated primer for anyone curious about online publishing. Go to http://www.laurashabott.com, tweet @laurashabott or email laurashabott@gmail.com.

The Business of Self-Publishing: ISBNs

ISBN Gold

With publishing open to everyone, authors are now the CEOs of their own publishing companies. Self-publishing requires authors to make all product decisions including paper color, font, book layout, cover design, distribution and marketing strategy. As such, you must be not only a creative genius, but also a savvy business person. Otherwise, the siren song of literary success will cloud your business judgment. After all, who isn’t tempted by the prospect of seeing their book listed for sale in every online bookstore?

Publishing with an ISBN*

An International Standard Book Number (ISBN) is the holy grail of book distribution and Lulu provides them for free if your book meets certain requirements. The ISBN is a bit like your book’s fingerprint; it is used to both identify your book and track its sales. An ISBN paired with Lulu’s free GlobalREACH distribution makes your print and eBook available for purchase in online bookstores such as Amazon.com, Barnes&Noble.com, iBookstore, Kindle, and Kobo stores among others. Your book will also be listed in global bibliographic databases from which any number of institutions, bookstores, and online retailers can discover it and offer it for sale.  For authors seeking a broad audience, publishing with an ISBN is indeed a requirement.

ISBN ExplainedISBNs, however, directly affect pricing. Applying an ISBN to a print book results in an automatic retail markup being added to your book’s price. This markup is the amount a retailer can potentially earn from selling your book on their site. Retailers may choose to sell your book at its full price or offer it at a discount with “free” shipping – all of which is paid from the retail markup or retailer’s portion of the book’s price.

Regardless of the price your book sells for, you will always be paid the revenue you set when publishing the book. Unfortunately, retail markups often force authors to greatly reduce earnings per book in order to remain competitively priced. This revenue tradeoff is offset by the possibility of more sales being generated when a book is widely available for purchase and is a sacrifice most authors are happy to make.

*At this time, only Premium format books may be assigned an ISBN.

Publishing without an ISBN**

Depending on your ultimate goal and target audience, publishing without an ISBN may make more sense. Forgoing an ISBN allows more formatting choices and greater pricing freedom in the Lulu bookstore. These are advantages if you are publishing a book for sentimental reasons, for a limited audience, or to promote your business. For example, if you are a teacher publishing educational books, an ISBN is not required to reach your students who are your target audience. The same applies when publishing your family history or grandmother’s favorite recipes – your intended audience will be aware of your work and be happy to purchase it directly from you or from the Lulu bookstore thereby cutting out the middleman.

**Authors may choose Premium, Standard, or Photo Quality formats when publishing without an ISBN.

Publishing with AND without an ISBN

If your dream is to one day strike it rich as an author, you may wish to publish a Premium Paperback version of your book with an ISBN for wide distribution and publish another version without an ISBN using Lulu’s Standard Paperback format. This strategy allows you to maximize book exposure through online retailers while maximizing revenue through direct sales of a Standard Paperback. Sales from your web site, the Lulu bookstore, local bookstores, and events such as book signings do not require an ISBN. The Standard Paperback formats are printed using state of the air ink jet technology that significantly reduces manufacturing costs. Additionally, with no middlemen to pay, you have greater pricing flexibility that translates into higher earnings. The Standard Paperback format is also perfect for proofing, review copies, and giveaways.

ISBN bigstock-Barcodes-Seamless-vector-wall-25203968As you consider the future of your writing think about your goals, your audience, and the options described above. The manuscript and cover files you created for the book you sent into distribution are the same files you will upload to create your Standard Paperback, or “personal stock” copies. With a few minutes of effort, you can be on your way to increased sales and higher revenues.

How Self-Published Textbooks Bring Down the Cost of College Education

Dollars in the books, isolated on white background, business traAt Lulu.com, we’ve noticed a trend in publications from educational field leaders. In fact, 9 out of our top 20 authors for the past year published textbooks. This movement to self-publishing isn’t necessarily a big surprise when you consider the exorbitant prices of textbooks that continue to rise. USA Today reports an 82% increase in textbook prices between 2002 and 2013. The Economist also recently reported the nominal price of textbooks has risen more than fifteen-fold since 1970, three times the rate of inflation.

Based on a survey of more than 2,000 students from more than 150 college campuses across the United States this price trend is having an increasingly negative effect:

  • 65% or respondents said that in the past they have decided against buying a textbook because it was too expensive.
  • Nearly half (48%) said the cost of textbooks has an impact on how many or which classes they take.
  • 94% of the students who had skipped buying a required book said they were concerned that doing so would hurt their grade in that course.

Professors and schools are paying attention. Rather than requiring students to pay for a textbook that contains only a few chapters of relevant information, members of the academic community are writing their own textbooks and self-publishing them. This allows instructors to publish what they teach and teach what they publish.

Self-publishing and print-on-demand technology keeps costs down. Since there is no inventory to maintain, only the books that are ordered are printed and there are fewer middlemen getting paid. Additionally, eBooks are an increasingly affordable and popular solution, since the eBook format allows professors to publish individual chapters or supplements that students can purchase as needed.

The biggest advantage with self-publishing is that textbooks can be revised and made available for purchase in real time ensuring the content is always current. This is especially important in medical, technology and other rapidly expanding fields.

Health InformaticsIf you would like to learn more, see this article in Publisher’s Weekly: Indie Authors on Campus. In it, Lulu authors Bob Hoyt and Ann Yoshihashi share their experiences self-publishing a textbook in the ever-changing field of health care and information technology.

E-book or “Real” Book – Which Should You Publish First?

eBook print bookIn the past, traditional publishing followed a well-defined path of first releasing a “real” book in the most expensive format possible, followed by a less expensive paperback and an eBook. Today, with self-published authors determining the formats and release order for their work, is the traditional path still relevant? Should a print book be released prior to an electronic book?

Most of the books I have published are available in both print and electronic formats, but when I published Reality Check, I only published it as an eBook. The reason was that I wanted the book to be available quickly with a minimum of delay. The book was an exploration of the issues I faced as a Brit who moved to live in Brazil in 2013 and I wanted it to be very fresh with comment on current affairs during this time.

The book did well. Amazon featured it as the #1 book about Brazil for a long time and as I look at their charts while writing this article, I see it remains in the top 20 for books about South America. Yet, I now believe it was a mistake to release it only as an eBook.

The real answer to the question eBook or print book is “both.” I don’t think the publishing order matters now, so long as the versions are released at approximately the same time. Some readers are eBook fanatics. They only download books and consume them on their Kindle, iPad, phone, or other reading devices. Other readers want to feel a physical book in their hands and to decorate the bookshelves of their home with beautiful objects.

However, the process of self-publishing an eBook and a print book is slightly different. You will probably need to take your final edited manuscript and subject it to two separate preparation processes.

Getting your manuscript eBook ready for publication means the manuscript must be formatted in a machine-readable format, usually HTML (Lulu provides an excellent eBook conversion tool for non-technical authors). You can’t specify details such as the font size because the reader may change all of this on their eReader anyway. You will also need to add links, similar to website links, so the reader can click and find key places in the book, such as the index or chapters.

Getting your print book ready for print publication is more of a what-you-see-is-what-you-get process. You need to ensure that your document is formatted to the correct size for your printed pages, that your font and character sizes all look exactly as you expect in the book, and details such as page numbers and starting a chapter on an odd-numbered page are applied.

These are two separate processes and having done both a number of times now, I suggest the quickest way to get your book out there once you have a final edited manuscript is to launch the eBook first. The preparation process for an eBook is quite fast as there is only a limited amount of formatting allowed and you can use free preview tools, such as Calibre, to see how it will look on an eBook reader. Once submitted to Lulu, your eBook will be available for purchase almost immediately.

Once you have the eBook out there you can focus on taking the same manuscript and formatting it for the physical book. This process takes longer because once you have the book ready, you still need to purchase a single copy and check that it has printed correctly. You might get it right the first time, but I have found that I usually miss something the first time around and get the printed version right on the second attempt.

With luck, you can have the eBook and physical book published within a week or two of each other and both available so that customers who like either format will be satisfied. And, that book I wrote about Brazil? The second edition is going to be published as a paperback on Lulu next month because I don’t want to ignore all those people who still love “real” books!

Author BIO

Mark Hillary

Mark Hillary is a British author, blogger and advisor on technology and globalization based in São Paulo, Brazil. He is a regular contributor to journals including The Huffington Post, Reuters, The Guardian, and Computer Weekly.

Mark live-blogged the 2010 UK General Election for Reuters. He was an official blogger at the 2012 London Olympics. He was shortlisted as blogger of the year in 2009 and 2011 by Computer Weekly magazine.

Contact Mark: www.markhillary.com (@markhillary)

Mark on Lulu: http://j.mp/lulumarkhillary

 

2015 Writing Resolutions: 7 Tips for Staying on Track

new-years-resolutionsBy now, most people have realized their 2015 resolutions are in serious danger of falling to the wayside. You are not alone. On average, only 8% of New Year’s resolutionists are successful in reaching their proclaimed goals. But, with resolve and a little encouragement, you may count yourself among the determined 8% at year’s end.

Here are seven tips to help get your writing resolutions back on the road to success.

#1 – Define your why

You say you want to lose weight, quit smoking, start / finish writing your novel, devote more time to marketing your book, or find more happiness. But do you know why you want to do those things? Your “why” is your motivation. If you don’t know why, you are more likely to lose your resolve upon encountering the first setback.

#2 – Consider the why-nots

This is the flip side of your whys. As Noah St. Joan explains in his book, The Secret Code of Success, everything you do is caused by your why-tos weighed against your why-not-tos. Your brain is like an infinite weighing machine: It’s always comparing your perceived benefits (why-tos) against the perceived cost (why-not-tos).

Whenever you’re considering an activity — like spending time editing your novel, answering emails, writing press releases, or reading this article — your brain is going, “Why should I do this? How will it benefit me? What’s it going to cost me? I’d rather be watching TV.” Because our brains are always negotiating with us, our why must be a greater motivator than the alternative.

#3 – Enlist the help of friends

The easiest way to fail is to try to do something alone. There are not many examples of people who did great things completely alone. Bill Gates had Paul Allen and Steve Ballmer. Steve Jobs had Steve Wozniak. Michael Jordan had his dad. Paul McCartney had John Lennon.

The way to overcome this mistake is simple: tell your friends what you want and why you want it, and ask them to support you in making positive changes.

#4 – Use positive peer pressure

This is the continuation of #3. Ask your friends to tell you when they see you straying from your goal.

Many people will feel uncomfortable about this one, but what they don’t realize is that your friends already know when you are not making an effort; they are just too nice to say anything. That’s why you must give them permission to tell you when you mess up or fall short of what you said you wanted to do. Just resolve to not get mad or be defensive when they tell you.

#5 – Recruit an accountability partner

An accountability partner is someone you communicate with at regular intervals (monthly, once a week, even daily) to check on your progress. The beautiful thing is, you can also be that person’s accountability partner and help THEM make positive changes, too.

#6 – Ask experts for advice

No matter what you’re trying to do – write a poem, sell your book, schedule an interview, be nicer — without a solid plan of action, your good intentions will probably fall short. That’s why it’s good to find other people who have succeeded at the thing you’re trying to do and ask how they did it.

There is always someone who likes to talk about him/herself who will share their experience with you if asked politely. Even if you don’t know anyone personally, there are numerous blogs on all subjects that you can peruse. If you can make use of others’ advice, you can avoid the most common pitfalls thereby increasing your chances of success.

#7 – Don’t set yourself up to fail

This is the worst mistake of all. The truth is, everyone knows how to write a book, quit smoking, or be nicer. Most people simply don’t believe they can do it — either because they’ve tried in the past and failed, or they just don’t believe they’re capable of doing it.

Most importantly, don’t’ give up. It’s still early in the year and there is plenty of time to get your writing and marketing resolutions back on track.

Your friends at Lulu.com

7 Questions to Ask When Converting Your Blog to a Print Book

After writing a teblog to bookchnology blog for a UK-based magazine for about three years and notching up hundreds of blog entries, I approached the magazine editor and suggested this interesting collection of articles was worthy of a book.

He immediately began asking questions, including, “Why on earth might anyone be interested in a series of blog posts collected together into a book?” He was also concerned about the complexities of publishing, but having already published with Lulu, I knew this was the least of our worries – I published the book in 2009.

Can anyone turn his or her blog into a book?

In theory yes, but there are some questions worth considering before you initiate that big WordPress download.

Is there an audience for the book?

You don’t need to do a lot of market research on this. You can publish with Lulu even if you anticipate a limited or specialized audience.

How much effort is required?

If you are doing this because you want to see your name on the spine of a book, you should consider that selecting your best posts and formatting them for the printed page will be quite a bit of work.

Will your blog work as a book?

The blog I converted to book format was mainly journalism and commentary, so I could easily imagine it on the printed page. On the other hand, turning your years of Tumblr posts into a book may be a futile exercise – and may even infringe copyright unless you personally own every image you shared. Remember, your posts may work well in the context of a blog where you might feature video clips, Instagram photos and other media that looks great when viewed on an iPad, but is not going to translate to the printed page.

Are the blog posts relevant now and in the future?

Blog content almost always features a date-stamp, which can translate to book content in an epistolary format – dated blogs in sequence – but there is an important time distinction between blogs and books.

Blogs are written and published in the now, usually referencing the exact time they were written. As time goes on, new posts may update or supersede earlier ones. As such, some of your blog entries will be completely unsuitable for use in a book because they are comments on a moment, rather than less time-bound thoughts or comments.

A book needs to be planned with a much longer shelf life than an individual blog post. When you publish a book, it is published at a moment in time and cannot be quickly updated except through new editions. In general, book content needs to be planned so that it will not become quickly dated.

Will the structure of my blog translate to a book?

It is worth viewing your blog in the round. You may have a hundred thousand words of great content, but you may end up stripping away half of that content to preserve your best posts. It is worth thinking about whether you want a literal version of your blogs in book format or whether you can do more with the text when planning how it might be read on the page. For example, you may be able to connect several blogs together and present them as longer essays.

Why should I do it?

If you are already blogging then you are a writer. Many writers have used short publications that were eventually collected together into a longer book format – The Pickwick Papers by Charles Dickens is one of the most famous examples. In fact, there is little to distinguish the way Dickens wrote then from a blogger today who releases short articles then collects them together into a longer book.

Posterity is as good a reason as any to take a close look at your blog to see if it might be worth publishing as a book. Even if your blog posts are individual and cannot be collected together into a coherent story, there may still be value in collecting them together. In my case, my articles from 2006-2009 that went into my “book-of-the-blog” have now been deleted from the magazine website. Now my book is the only place where they continue to live!

Mark Hillary

Author BIO

Mark Hillary is a British author, blogger and advisor on technology and globalization based in São Paulo, Brazil. He is a regular contributor to journals including The Huffington Post, Reuters, The Guardian, and Computer Weekly.

Mark live-blogged the 2010 UK General Election for Reuters. He was an official blogger at the 2012 London Olympics. He was shortlisted as blogger of the year in 2009 and 2011 by Computer Weekly magazine.

Contact Mark: www.markhillary.com (@markhillary)

Mark on Lulu: http://j.mp/lulumarkhillary