Articles by Glenn@Lulu

Glasstree: The Evolution of Academic Publishing

Everything evolves – even academic publishing.
Glasstree is the next step in the evolution of publishing.

Launched by Lulu in 2016, Glasstree boasts the industry’s lowest publishing and processing fees for academics, researchers and educators to publish and distribute print, ebooks and Open Access content.

We believe the world benefits when knowledge is shared, access to it is democratized, and authors are equitably rewarded for their effort.

Take the next step.
Take control.
Publish and prosper with Glasstree Academic Publishing

Like, Follow, Share: What’s in it for me?

Every day we are asked by friends, acquaintances, and companies to Like, Follow or Share their page or post. It’s simple enough. It requires only a click. Lulu is no different. Like you, we are always happy to see new Likes, but what’s in it for you when you Like Lulu?

If you are a fan of innovative, independent authors, liking Lulu on Facebook will keep you in the know about new authors and daily discounts. But readers shouldn’t stop there. You should also Like your favorite author’s Facebook page and stay informed about their upcoming events and new releases. By creating a relationship with an author, you may get sneak peaks at future titles, covers or early chapters. Surely that’s worth the investment of a click.

If you are an author who published with Lulu, we recommend you not only Like our page, but also consider Following us as well. When you follow Lulu, you are assured of receiving the daily discount and other news, which you can then Share with your Facebook fans.

Periodically sharing Lulu discounts on Facebook gives you an excuse to reach out to your readers with a personalized message in addition to savings. If you are feeling especially generous, you can further entice new readers by supersizing the daily discount. You can easily change a 20% discount to 30% or offer 15% off your book when Lulu is offering free shipping. Click here to learn how.

 

Your target audience already loves books, discounts and Facebook. However, if you are trying to attract new readers, remember the “Rule of Seven” – on average, a person must see or hear your marketing message seven times before it actually registers. The more a person sees your book mentioned online, the more likely they are to take the next step – clicking to learn more which leads to purchases. So don’t be shy about sharing your story, your book, or those Lulu discounts.

Likewise, don’t be afraid to ask your fans to share with their friends. Word-of-mouth and social media are the two most popular means of discovering new books.

So, Like us today and Share us regularly. It only takes a few clicks to reach a worldwide audience.

I told three friends and they told three friends and so on….

Author Anita Riley: Pints, Publishing and Pink Boots

A few months ago, I received an email from a friend asking if I had time to talk to someone about publishing a book. I always enjoy talking with authors and there was the promise of a free pint, so how could I refuse?

A few nights later, on possibly the coldest night of the year, I met Anita. She told me about her project highlighting women in the North Carolina brewing industry. Her book would include home brewing recipes contributed by the women featured in the book. I was intrigued.

Mystery Brewing: Where the magic happens

Anita had a lot of questions.

  • She asked me about the cost of publishing. I told her it was free for DIY authors.
  • She asked about minimum print runs. I told her about print-on-demand and that we could print one or 1 million books.
  • She asked about manufacturing costs. We talked about paper quality, distribution options, and binding types.
  • She asked about manufacturing times. I told her that the books would print in 3-5 business days.

Anita needed the books printed and delivered for a fundraising event scheduled in March. She would launch the book at the event and all proceeds would go to the Pink Boots Society to fund scholarships to help women advance their careers in the brewing industry.

Another pint (or two) and we had a plan.

 

Fast forward a month or so and I received an email from Anita. She was published!

After a few edits, she was ready to place an order. The books arrived on time and the event was a huge success.

Last week, we visited Anita at Mystery Brewing. She took some time from her busy morning to talk to us about her book Brewing Ambition, the Pink Boots Society and her Lulu publishing experience.


Get the Book

Brewing Ambition

Home brew recipes by the women of North Carolina’s Craft Beer Industry and the stories behind them. Proceeds from the sale of this book benefit The Pink Boots Society’s scholarship fund, which seeks to assist, encourage, and inspire women in the beer industry to further their careers through education.

 

 

What’s New at Lulu? Everything Is About to Change

Prior to the launch of Glasstree, our academic and educational publishing brand, we asked CEO Nigel Lee what changes Lulu authors can expect in the coming months.

Since this interview was recorded, we have moved into our new space, Glasstree was successfully launched, and our focus has returned to refining the new publishing tools, opening new distribution options, and redesigning Lulu.com.

As Nigel says, “Watch this space. Everything is about to change.”

Nigel Lee: Press Reset for Disruption

Lulu was developed and launched in 2002 from an office in Morrisville, NC.  A few years later, we relocated to a building that was formerly a tractor dealership near NC State University in Raleigh.

In 2016, we moved back to Morrisville where it all started in the Research Triangle Park. While packing for the move, we asked Nigel Lee, Lulu CEO about the new building and the significance of the change in location.

Lee believes the new location will give Lulu a new perspective on how we approach our core mission; enabling people around the world to tell their stories and share their knowledge.

He says, Lulu “set out in 2002 to disrupt the publishing industry and in doing so, we became a publisher.  After 10 years, you are going to have forgotten that you were meant to be disrupting, because you’ve become the thing you were disrupting.” With our move to the Research Triangle Park, Lulu is “pressing reset a little bit and we are now in restart-up mode. We need to be more innovative for our customers’ sake and for the sake of our new initiatives.”

The move may represent a return to our roots and innovation is underway, but we still miss the coffee shop across the street.

 

Does Your Cover Design Deserve an Award?

There are countless individuals who never question the value of physical books. In fact, the importance of the printed book, as a physical object, as a cherished possession, as a work of art, has increased in the eyes of the public. Over the centuries, the staying power of printed books is surprising, even as new technologies emerged to woo (and distract) the masses.

Entering its thirty-first year, the New York Book Show continues to recognize the best in book design, production, and manufacturing. Hundreds of books are submitted each year, their content spanning everything from academic topics to picture books to prize-winning fiction and nonfiction for all age groups. Every aspect of submitted books—from artwork to paper quality, from binding to special features, and more—are taken into consideration to determine which books exhibit true artistry, craftsmanship, and an understanding of the printed book’s potential.

Another recent evolution within the publishing industry is the proliferation of self-publishing. While there may be some who denigrate this avenue as “vanity publishing,” the truth is that self-publishing has become an undeniable part of the publishing industry and has brought forth many fantastic works that may not have otherwise been able to find their audiences.

Authors, designers, printers, service providers, and freelancers have benefited from self-publishing—not to mention countless readers. All of this is why The New York Book Show is thrilled to include a contest category for best self-published covers. This category recognizes the best in cover design for self-published books that appear in print and electronic format. Books in this category will be judged solely on cover design.

Submissions are currently open through Wednesday, April 5, 2017. Books originally published between January 1, 2016 and December 31, 2016 in eBook format, print format, or both are eligible across all genres and all ages. All winning covers will be displayed during the book show in October and appear in our print catalog honoring winning titles across all categories (visit www.newyorkbookshow.com/portfolio/self-published-covers to view last year’s Self-Published Cover Design winners).

All self-published titles will be judged on cover design only. Entry is accepted via the website, www.newyorkbookshow.com. PDFs of front covers are required at time of submission, uploaded using the online submissions form.

The book show itself will be held Thursday, October 12, 2017 at Battery Gardens in New York City (tickets available for purchase in September). All winning titles will be on display to review, handle, and fall in love with in a free-form, social forum that encourages mingling among the hundreds of book lovers in attendance. Dinner, dessert, and an open bar will be provided. It is a truly uplifting celebration of the wisdom, innovation, and ambition behind the book as a physical object.

To learn more about the New York Book Show, hosted by the Book Industry Guild of New York, please visit www.newyorkbookshow.com or The Book Industry Guild of New York.

Author Sylvia Inks: Publishing Project Planning

Last week, author Sylvia Inks dropped by the Lulu office to talk about her experience writing and self-publishing her book “Small Business Finance for the Busy Entrepreneur: Blueprint for Building a Solid Profitable Business.”

Her book includes 21 tips for financial success, but today we discussed author success and the need for a publishing project plan.  Sylvia strongly recommends a plan that includes all the tasks you need to complete your book from writing it to the launch.

We wish to thank Sylvia for her time and expertise. If you wish to learn more, checkout our Facebook page. Sylvia and Grant had a detailed and wide-ranging live interview as part of our Facebook Live series.

Follow or Like us on Facebook to get the latest updates, announcements, and discounts.

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