Author

Jessica Schein

How to Market Mysteries & Thrillers

3 min readKnowing who your targeting is half the battle when it comes to marketing. In 2010, a Sisters in Crime survey found that when it comes to mystery and thriller readers, 68% are women, 35% live in the south, 48% are… Continue Reading →

Author Success Story: Timber Hawkeye

3 min readA longtime student of world religion, Buddhism, and psychology, Timber Hawkeye yearned for a less complicated depiction of the Buddha’s teachings than what the Tibetan temple had to offer, so when the Lama suggested he try Zen instead, Timber took… Continue Reading →

How to Market Romance Novels

3 min readRomantic reads are hot. Literally. The genre had an estimated $1.368 billion in sales in 2011, and accounted for 13.4% of the consumer book market. Additionally in 2008, the last year for which this data is available, 74.8 million people claimed… Continue Reading →

Pre-Publication Marketing Timeline for Authors

3 min readOn Lulu’s blog there’s been a lot of talk about the “how” of marketing (Pinterest, Blogging, Twitter, writing a press release, video chat, etc.) but little focus on the “when,” which is an equally important component of a successful book… Continue Reading →

Marketing a Professional, Technical, or Academic Book

3 min readA majority of the blog posts thus far have been more geared toward authors publishing work for the general fiction reader. But what if you’ve written an academic, professional, or technical book that doesn’t have the far-reaching market of a… Continue Reading →

Author Success Story: Lucia Cascioli

2 min readWhen Lucia Cascioli first finished her novella, Struck, she thought she’d try her hand at traditional publishing, an experience that didn’t pan out as she’d hoped. “It was frustrating to say the least, especially after one publishing house lost my… Continue Reading →

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