A few days ago Dan shared some of his insights for gaining an audience via Twitter. Twitter is an excellent tool and can be harnessed to participate in that particular community to build an audience, but you can also use a more familiar and pervasive method: blogging. In addition to drawing an audience, blogging can be a great way to build your brand online.
Blogs are certainly nothing new. They started to gain traction around 2003-2004, and have been increasing in popularity ever since. Corporations, marketing professionals, journalists, and writers of all stripes use them on a daily basis as a marketing tool, so why shouldn’t you? Blogs can be one of the most effect methods of creating an audience, and can help get the word out about the book you’ve spent the past several months, or even years, working on.