Articles by Karim

Improving Your Experience

It’s fair to assume you’re reading this blog on a computer, but have you ever stopped to think about the steps you took to get here, or if it was easy or not? As the head of User Interface & Experience at Lulu, it’s my job to think about these kinds of processes and design an experience incorporating myriad requirements and constraints while improving the way you interact with Lulu. The only good way to do this is to focus on you, our customers, and how you use Lulu everyday.

For example, when a car manufacturer wants to design a better dashboard, they need to watch people drive. When a cookware manufacturer wants to design a better saucepan, they watch people cook. And when Lulu wants to design a better interface, we need to watch how you interact with our site. If I pull design decisions out of thin air, then I’ve done a poor job – design is driven by data. To get that data, we need your participation. In the UX business, we call this “User Testing,” but I’ve never liked that phrase – you are not the ones being tested, you are the testers and the results of your testing drives the design of new features, new products, and improvements on Lulu.com.

With that in mind, we’ve designed a simple activity to give us some fundamental data we’ll use to enhance the publishing experience for you and other creators just like you. It’ll only take a few minutes and the information you provide will help us to help you become even more successful.

Participate in our study: https://lulu.optimalworkshop.com/optimalsort/wr_ut_ia_1a?i=lb