In the Publisher’s Weekly roundup of events, you can see how the energy around independent publishing has freed up authors t make more interesting publishing decisions:
“Originally published by small press, Hugh Howey quickly decided to go the self-publishing route generating an enormous word of mouth following that turned his books into e-book bestsellers on Amazon. Indeed Howey said at one point he was generating $30,000 to $40,000 a month in sales and selling hundreds of thousands of e-books.”
The move by established authors to selling books on their own was a huge topic of conversation. For established authors to then use their reputation and leverage a successful independent publishing campaign from it has been a huge development, and lent a lot of credibility to independent publishing.
Another new development has been the discussions over whether you should give away content for free to build your credibility. David Carr, of the New York Times, had some choice words at his presentation,
“Don’t give your shit away for free,” he declared to the hall—emphasizing that “exposure” doesn’t work and free doesn’t lead to paying customers. But he also seemed so focused on the newspaper world—unsurprisingly— that his vision for the future of digital content kind of stops at the New York Times website, now revitalized with an innovative pay wall generating a sustainable and growing level of income.
It seems like the argument over pricing will go on for some time. However, walking along the convention hall, it was easy to see that the rise of eBooks will continue at its staggering pace. New electronics, like Google Glass, will make reading even more accessible. eBooks will continue to grow and the fact that the leaders in technology are even talking about books, unthinkable only a few years ago, is a testament to this wonderful phenomenon.
Any writers out there make it down to SXSW this year? What did you learn? Any plans to go next year?