Articles by Morgan, Lulu

Crafting an Elevator Pitch for Your Book

Entrepreneurs are often challenged to come up with an “elevator pitch” for their business – it’s a short, interesting way to explain what value their business offers to the world. For you as author, the elevator pitch for your book may sound a lot different from that of a start-up, but it can help you successfully position your book just the same.

Popular books and their elevator pitch

Below we’ve presented some elevator pitches for popular books, as if the author was trying to pitch them to readers today. We’ve hidden the books from these pitches, to see the answers, go here. [Hint: All of these classic books have been turned into blockbuster films]

Western meets suspense meets a Tarantino-esque hit man. A cowboy stumbles on a drug deal gone bad, takes the money, only to find that he’s being hunted by a relentless killer. 

Hearts will race for lovers of fan fiction. For the tween girl that would risk her soul for the everlasting love of the vampire version of James Dean. 

If you love puzzles, religious symbolism and a great crime mystery, you’ll hang on every action-packed moment as our hero decodes his way across Europe to uncover an ancient secret, zealously guarded by a clandestine society that will stop at nothing to protect it.

What if dinosaurs could be cloned? For the child in all of us that still marvels at T-Rex in the natural history museum, this sci-fi adventure novel set in the modern age, tells the story of an adventure theme park whose proprietors have done just that. 

Crafting your elevator pitch

The formula for an elevator pitch is simple:

1. Explain in your pitch who will like your book

2. Share one simple hook that will draw the reader in

3. Provide a proof point that your book is good. In our case, it was sharing that all of them are blockbuster films. You can use things like reviews from readers or the press, or your own expertise and credibility in the topical area.

Practice!

Share your elevator pitch in the comments and see how it feels to lay it all out.

 

Elevator pitch answers

Popular books and their elevator pitch

Here’s the answers – how many did you get right?

No Country for Old Men

Western meets suspense meets a Tarantino-esque hit man. A cowboy stumbles on a drug deal gone bad, takes the money, only to find that he’s being hunted by a relentless killer. 

Twilight

Hearts will race for lovers of fan fiction. For the tween girl that would risk her soul for the everlasting love of the vampire version of James Dean. 

The DaVinci Code

If you love puzzles, religious symbolism and a great crime mystery, you’ll hang on every action-packed moment as our hero decodes his way across Europe to uncover an ancient secret, zealously guarded by a clandestine society that will stop at nothing to protect it.

Jurassic Park

What if dinosaurs could be cloned? For the child in all of us that still marvels at T-Rex in the natural history museum, this sci-fi adventure novel set in the modern age, tells the story of an adventure theme park whose proprietors have done just that. 

Crafting your elevator pitch

The formula for an elevator pitch is simple:

1. Explain in your pitch who will like your book

2. Share one simple hook that will draw the reader in

3. Provide a proof point that your book is good. In our case, it was sharing that all of them are blockbuster films. You can use things like reviews from readers or the press, or your own expertise and credibility in the topical area.

 

 

Jerry Martin on the Helix Review

From now until the end of October, Lulu is featuring authors who have used the Helix Review to gain insight into their writing style and explore new marketing opportunities for their book. Today’s interview is Jerry Martin, author of Moving Sideways, which he describes as mystery and drama. For the full schedule of upcoming interviews, click here.

An Interview with Jerry Martin

Jerry Martin, Author of Moving Sideways

 

Give us the Moving Sideways pitch

Follow Detectives Debra Thomas and Eugene Willis through a dangerous world of biker bars, drugs, and guns as they search for the wife, Kari Cole, of a prominent Fort Worth lawyer, Tyler Cole, after she goes missing. Is he guilty or the victim of an elaborate scheme?

How would you describe your writing style?

For me, a mystery is just another story without a compelling romance with the hero overcoming a villain that seems unstoppable. The conflict the story is built on must have the elements of danger, love, and action.

Why did you decide to submit Moving Sideways for a Helix Review?

Feedback is an important process to develop as an author. Writing is a passion, but it is also a skill that must be honed as a professional athlete. If you train using the wrong technique or form you will polish imperfection. The Helix Review compares your work with the best in the industry… what could be better?

How are you going to use what you learned?

Advice, feedback, and critiques from test readers or an editor are valuable, but you are limited to the perceptions of a few people. There are many dimensions of writing and multiple theories of how to improve as a writer. What the Helix Review did for me is to compare my work against the best authors in the business regarding specific dimensions with enough depth to make the feedback actionable.

What would you tell someone considering trying Helix?

No matter how long you’ve been writing or published, there is no better way to get valuable comparisons for your work for the price of the Helix Review. This is something you shouldn’t pass up… I will continue using the Helix Review for all my writing.

For more information about Jerry and Moving Sideways

Moving Sideways on Lulu

Jerry Martin’s Website

About Jerry Martin

Jerry Martin on Facebook

About the Helix Review

Back in May we launched an experimental new offering called Helix, and dubbed it The Personality Test for Your Book. Helix is powered by The Book Genome Project, a massive database of over 100,000 of the world’s best-known books. And basically, it gives you a way to upload your manuscript and get back an incredibly rich and unbiased perspective on your book.

Lulu authors are currently using Helix to gain a better understanding of their book for marketing purposes, and in some cases to gain insight into their writing style. For the first time, we’ve caught up with some of the earliest Helix Review customers to hear more about their book and writing style and what they hoped to learn from Helix.

If you are an author that has used Helix and would like to be featured in the future, please tell us about your experience here. – See more at: http://www.lulu.com/blog/2013/08/how-authors-are-using-the-helix-review

 

 

 

 

How Authors are Using the Helix Review

Back in May we launched an experimental new offering called Helix, and dubbed it The Personality Test for Your Book. Helix is powered by The Book Genome Project, a massive database of over 100,000 of the world’s best-known books. And basically, it gives you a way to upload your manuscript and get back an incredibly rich and unbiased perspective on your book.

Lulu authors are currently using Helix to gain a better understanding of their book for marketing purposes, and in some cases to gain insight into their writing style. For the first time, we’ve caught up with some of the earliest Helix Review customers to hear more about their book and writing style and what they hoped to learn from Helix.

Meet the first authors to use the Helix Review

Starting on Monday, August 5th – we’ll begin profiling the very first, the bold and brave, the curious and pioneering partakers of Helix, in an ongoing series of interviews through the end of October. Our feature schedule is below, and as we release new interviews we’ll update this post with links directly to them.

The Helix Review Featured Authors Schedule

Week Author Book Used for Helix Genre
Aug 5 Kay Gossage The Sword Of Ages: The Tallah Trilogy Fantasy
Aug 5 Jerry W Martin Moving Sideways Mystery Drama
Aug 12 Harley White The Autobiography of a Granada Cat: As told to Harley White Biographies & Memoirs, Unusual Habitats, Cats
Aug 12 Gregory L Truman Hitting the Wall Business and Economics
Aug 19 Ian Thomas Phillips 69 Poems poetry
Aug 26 Kareem Kamal El Gazzar 4 Steps to Your Authentic Career Business/Economics – Self help
Aug 26 Cristina Archer The Recidivist speculative fantasy fiction
Sep 2 Oluwagbemiga Olowosoyo God’s General Fiction
Sep 2 Protasio Chipulu Living with Cerebral Palsy:  A Parents’ Guide to Managing Cerebral Palsy Family and Relationships
Sep 9 Abdul Karim Musaliar The Transgressions of Achan Kunju Crime
Sep 9 John Locke Stuff I’ve Written So Far Political Science
Sep 16 Teresa Meola Vincent Running Blind Literary Fiction, Addiction, Psychological Theme
Sep 23 Laird David Elsworth Mason My McCurdy Family and Collateral Lines Including Native American and Some Royal Family Family History and Genealogy
Sep 30 Shontaine Married to Madness Urban Drama, Multicultural, Romance
Sep 30 Brett Russell Andrews Teaching Abroad: The People’s Republic of China Memoirs
Oct 7 Gary Briley Stalemate Mystery, suspense
Oct 7 Martin Wolt, Jr. Daughters of Darkwana Fantasy
Oct 14 Jack Gunthridge Broken Hearts Damaged Goods Romance
Oct 14 Geoffrey Lloyd Vough MULTNOMAH Historical Fiction / Fantasy
Oct 21 B.D. Salerno Forensics by the Stars:  Astrology Investigates Metaphysical / Astrology / Spiritual
Oct 21 William J. Smith Straight from Heaven;Delivered from Hell Science Fiction
Oct 29 Lisa Van Allen, PhD Your Belief Quotient: 7 Beliefs that Sabotage or Support Your Success Self help

Closing Thoughts

Thanks in advance to everyone above who contributed their feedback as part of our Helix Review featured author series. If you are an author that has used Helix and would like to be featured in the future, please tell us about your experience here.

How to Raise Money for Your Next Writing Project

The Kickstarter of books is here, it’s Pubslush

You may have heard the term “crowd funding”, but may not be sure what it’s all about. Crowdfunding is a way that artists and entrepreneurs are raising funds for their projects, so they can take on less of the financial risk. With a successful crowdfunding campaign, you can raise funds – before you publish – rather than paying out of your own pocket.

Authors are already successfully raising money by pitching their book idea to potential readers and future fans, and now Pubslush has built a fund raising platform exclusively for you.

A Crowdfunding Platform for Authors
A number of authors are already finding success raising money for their projects, and gaining access to options they wouldn’t have had before – like investing in professional cover design, marketing campaigns, first run copies of their books and more.

pubslush kickstarter authors crowdfunding

Some of the top projects on Pubslush have raised over $10,000 from readers

 

Let us know if Pubslush is right for you in the comments

Take a moment to check out Pubslush, check out their successful projects, watch the video embedded below, and let us know what you think in the comments on this blog post.

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Literary candy-grams from Lulu

Happy Valentine’s Day from Lulu. Send a conversation heart to your fellow literature lovers.

Here are the links to share these from Facebook, Twitter, Pinterest and Google Plus.

Sonnet Contest for Valentine’s Day

Today we challenge you, our Lulus fair
To write sonnets for your sweet Valentines
That speak of love in tone so debonair
So as to woo our judge to pick your lines

To enter, post your verses here below.
Submit by Monday, February 18th to win.
Please keep them family friendly (this you know)
On Tuesday, then, the judging will begin.

The winner gets 100 Lulu bucks.
So wax poetic now and charm your dear
To blush and swoon and say to you “Aw, shucks!
Now your affection for me is quite clear.”

And now we turn the floor over to you.
So Happy Valentine’s Day from Lulu.

_________________________________

02.20.2013 Update:

Congrats to Scottt Raven, the winner of the Valentine’s Day Sonnet Contest. To check out more of his sonnets, check out his website and his eBook.

Lulu’s 13 Days of Writing Song – Day 7 Video

On the seventh day of writing my true love gave to me…

Add some joy (and discounts) to your day with our silly short video. Happy Holidays! To check out Lulu’s 13 days of deals, visit the landing page here: Thirteen Days of Deals

Lulu’s 13 Days of Writing Song – Day 6 Video

On the sixth day of writing my true love gave to me…

Add some joy (and discounts) to your day with our silly short video. Happy Holidays! To check out Lulu’s 13 days of deals, visit the landing page here: Thirteen Days of Deals

Lulu’s 13 Days of Writing Song – Day 5 Video

On the fifth day of writing my true love gave to me…

Add some joy (and discounts) to your day with our silly short video. Happy Holidays! To check out Lulu’s 13 days of deals, visit the landing page here: Thirteen Days of Deals