Author Success Stories

Highlighting some of the many author success stories and keeping readers in-the-know about what their fellow writers are up to.

Author Success Story: Timber Hawkeye

A longtime student of world religion, Buddhism, and psychology, Timber Hawkeye yearned for a less complicated depiction of the Buddha’s teachings than what the Tibetan temple had to offer, so when the Lama suggested he try Zen instead, Timber took off his maroon robes and moved to a Zen monastery far from home. While he liked the simpler message, he still felt the teachings were full of the same dogma that sent him running from religion in the first place. Believing that people are more interested in positive inspiration and motivation than in ceremonies and rituals, he conceived of a book that would empower readers to not necessarily be a Buddhist, but a Buddha, through gratitude and the consistent message to “be kind.”

“There are many incredible books out there that cover all aspects of religion, philosophy, psychology, and physics, ” he explains, “but I was looking for something less ‘academic’, so to speak. I was looking for something inspirational that people today would not only have the attention span to read all the way through, but actually understand and also implement in their daily lives.”

Thus, Buddhist Boot Camp came to be.

Author Success Story: Lucia Cascioli

When Lucia Cascioli first finished her novella, Struck, she thought she’d try her hand at traditional publishing, an experience that didn’t pan out as she’d hoped.

“It was frustrating to say the least, especially after one publishing house lost my manuscript,” explains Lucia. The long wait to hear back, coupled with the less-than-stellar royalty and advance rates typically given to authors without a track record, didn’t exactly make Lucia want to continue struggling down the big publisher road.

Then she discovered Lulu, which changed the way she thought about getting her book into the hands of readers.

“Lulu is my one-stop-shop that meets all my needs: professional staff, great editors and cover designers, and the ability to have my books sold in print and online. My project manager explained the process to me and coordinated the services in each of my packages, hassle free.”

To publish Struck, as well as

Lulu Exhibits 102 New Titles & Hosts NYT Bestseller at Book Expo America

Book Expo America (BEA), the largest book convention in the nation, just finished in New York City. As attendees entered the show, they were greeted with 102 Lulu books that were exhibited as part of the BEA New Title Showcase.

To celebrate our ten year anniversary as a leader in Open-Publishing, Lulu also invited three bestselling authors to attend the show, sign free signed copies of their latest titles and explain why they picked Lulu over other publishing options.

On the first day of the show, congressional candidate turned bestselling political author, Kevin Powell, signed copies of his 11th book “Barack Obama, Ronald Reagan, and the Ghost of Dr. King,” which explores modern politics and pop culture through recent events such as the tragic murder of Trayvon Martin.

Lines wrapped around the corner as numerous show attendees recognized Kevin from his appearance on MTV’s “The Real World.” Being a very charismatic and charming personality, Kevin was a big hit at the show and made a point of engaging with each person who waited in line to meet him.


David Thorne, New York Times Bestselling Author, signed copies of his new book “I’ll Go Home Then, It’s Warm and Has Chairs: The Unpublished Emails” during the second day of the show. With a very strong following, Thorne quickly signed over 250 copies of his book.

Joining other well-known blogging celebrities, Thorne also sat on the closing keynote panel for Blogworld & New Media Expo which took place in conjunction with BEA.

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

Tom Clements on Marketing His Successful Book: How to Write a Killer SAT Essay

By the time The College Board unveiled a new essay component to the SAT in 2005, Tom Clements, a former college English instructor, had already been teaching prep classes for 15-plus years. He understood the components of good writing but wanted to develop a way for students to write well and fast, since test-takers are only allotted 25 minutes to complete the written portion of the test. Thus How to Write a Killer SAT Essay was conceived.

“Using my students as a ‘focus group’ I presented strategies and techniques for prefabricating their essays with content examples varied enough to apply to any topic (called prompts) The College Board might throw at them during the SAT. My students did so well — average scores for their essays were in the 92nd percentile range — that I decided to incorporate both my methodology and my students’ actual essays in a book that would teach kids not able to take my class in person to nonetheless dominate the SAT essay.”

Despite the innovative strategies and proven success of Tom’s technique, How to Write a Killer SAT Essay faced challenges on its road to publication — at first.

Lulu Author Discusses His Successful Marketing Tips

The Lulu community forums are a place for authors to ask questions, share experiences, and meet people with similar interests. Occasionally, a community forum member has expertise in a specific area or an author shares a success story that piques our interest. When this occurs, we invite the writer to contribute an article for the Lulu blog.

Following the announcement in the forums that his cookbook Beyond Soul Food: Modern American Heritage Cuisine was under consideration for an Eric Hoffer First Horizon Award for excellence, I asked the author to share some of his self-publishing experiences with the Lulu community. We hope you enjoy this author-to-author advice.

-Glenn, Lulu Community Forum Manager

How I Rediscovered Myself through Self-Publishing by Richard Petty

Writing a good cookbook can be a daunting endeavor, even for a seasoned pro. My name is Richard Petty. I am a successful chef and now the author of Beyond Soul Food: Modern American Heritage Cuisine, which was recently awarded an honorable mention as a finalist for the 2012 Eric Hoffer First Horizon Award for excellence in publishing. This recognition is a high distinction for first-time authors and publishers.

Like most people, writing a book was always a dream of mine. Since I was between jobs I had the time, but the challenge was how to do it. For my book, I chose some of my favorite recipes

Lulu Author & Illustrator Win Gold Mom’s Choice Award

A few years ago, after being introduced through a mutual friend, author Elizabeth Hamilton-Guarino and illustrator Sandra Waugh decided to team up on a picture book that celebrates all art forms, cooperation, and the idea that anyone, young or old, should “let their dreams fly.” Lucky for us, their dream became a reality known as Pinky Doodle Bug, which was released in December.

After completing the book they were cautious about pitching the big children’s publishing houses, which are often hesitant to take on debut authors in the picture book genre. Elizabeth and Sandra also had reservations about traditional publishing’s strict storybook arcs and long-lead printing times.

“In the world of children’s publishing, which often feels like a secret club, we felt our book may or may not ever come to life,” Elizabeth says. “We didn’t want to risk it… We wanted to really remain positive and put all of our positive energy and life into the project.”

So the duo decided on Lulu.com for the paperback, hardcover, and eBook — a decision they’re extremely happy with.

The relationship between the two women and Lulu has been strong from the start — which isn’t a surprise given the collaborative message of Pinky Doodle Bug. In addition to purchasing Lulu’s Global Distribution Package, which puts the book in every bookstore (on order) as well as on multiple online retailers, Elizabeth and Sandra also worked closely with Lulu to market their book.

“Lulu.com has been a critical part of our success. They have had on-the-spot customer service, featured our book, tweeted about us and really help us market the book also, which is probably the biggest boost needed,” Elizabeth says.

Elizabeth and Sandra’s marketing efforts didn’t stop there. They have a robust website that launched before the book released so that they could showcase their ideas and bring the characters to life. By using snappages.com, they have full control over the design and content of their site though the company’s easy drag-and-drop system. This allows them to update pinkydoodlebug.com at least once a week so that everything showcased is current and relevant. Their site has also been a place for Sandra to post coloring pages that have proved so popular a Pinky Doodle Bug activity book will be out soon!

Recognizing that having a website is only the first step toward successful marketing — and that getting people there is the second — both women used social media to boost traffic to their website. Elizabeth leveraged her business’ Twitter account (30,000 followers) and also created a Pinky-specific Facebook page and Twitter account (700 followers) to give away the book and raise brand awareness — within reason. Both women abide by “Twitter 4 Business Specialist” Keith Keller’s assertion that tweeters should abide by the 1 to 10 ratio, meaning 1 tweet about you and 10 about something or someone else.

Although scheduling (they’re moms!) and cost constraints have prohibited Elizabeth and Sandra from working with a PR agency, they’ve both done school and/or library visits, which paid off. Pinky Doodle Bug recently received the prestigious GOLD Mom’s Choice Award, which honors excellence in family-friendly media products. Elizabeth advises that authors seize the opportunities they can: “Sometimes the reason for being there [a book festival, for instance] might not be to sell books, but rather to meet someone or to learn something about someone or yourself.”

In the future Elizabeth and Sandra plan to let their own Pinky dreams fly. Outside of an upcoming activity book and new picture book, Pinky Doodle Dance, the author and illustrator team are hoping to create Pinky dolls, media, and more.