Lulu Blog

Photo books

Lulu photo books are great for two types of people:
1. Professional photographers.
2. Everyone else with a camera.

asdf
I’ll go through a case study of sorts with both types. Firstly, take “Bloke.” He’s a professional photographer in England who’s become a friend of mine. Check out this photo of a little girl at a wedding… Bloke wonders, “do you think she knows it’s a lemon?” I could gush for paragraphs about how much I love this shot. But I’ll let you do your own gushing. The point is, Bloke is a brilliant photographer – and he’s a fan of Lulu photo books. They work for him because they look like “real published ‘coffee table’ books, not chunky heavy albums with bits that fall out when you pick them up”. Great for clients, too.
asdfaf

asdf

Second example: the point-and-shooter (like me). I took this shot in Cape Haitian, Haiti in June 2007. The sign is in Haitian Creole, and reads “Protect the environment- it guarantees life”.  This picture sums up my experience in Haiti pretty nicely- bright colors, joy, hope, and a smidgen of desolation. By no means is it professional grade. The lighting is all wrong, I’m sure my angles are laughable, etcetera (pros don’t hate on me too hard!). But that’s not what matters- it’s a memory. I love this shot for its nostalgic value, not artistic brilliance. I’m putting it into a photo book for the sole sake of remembering. The only person who’d appreciate the photo book as much is my dad- and that’s completely fine.

So – are you a professional (a la Bloke) or a point-and-shooter like me? Maybe a little of both? Either way- check out Lulu photo books and Bloke’s photography website for some eye candy.

Focus: Books That’ll Make You Grin

Working at Lulu can introduce a person to tons of new books and authors, as you’d probably imagine.  Since I have been here, I have hoarded some of my favorites from the rest of the office at my desk.  They are the ones that have caught my eye walking by as they peek out from our bookshelves. Some are about music, some about food, but mostly, ones that make me laugh.  Below are just a few recommendations for anyone looking for a grin.

asdfasdf

asdfasdf

Never Iron When Your Are Naked
by Trevor Perry

Advice your mother should have given you, but never did. Trevor Perry has a gift for taking the complicated things in life and turning them into good advice.  While ironing naked may be dangerous, Perry also reminds us to live with passion, to laugh often, and to constantly stand in awe of life itself.

asdfasf

asdfasf

The Things Your Don’t Know You Don’t Know
by Harland Williams

Get ready to laugh yourself silly, scratch your head in wonder, and perhaps even cry as you delve into the hilarious and often bizarre mind of renowned actor/comedian Harland Williams.  Here, Williams shares his ridiculous and sometimes poignant observations on…well…everything. Some are things you may have overlooked, others you just not have cared to notice.  But with Williams unique spin on life and the things we interact with, you’ll start second guessing how you take things in.

asdf

asdf

The Torture Device Coloring Book
by Erik Ruhling

You might feel slightly guilty as you snicker at this coloring book clearly not intended for children.  This coloring book’s irreverent humor is reminiscent of artwork by one of my favorite artists Brandon Bird. In Ruhling’s book, colorers can explore all sorts of historical torture devices, each with an accompanying rhyme. Stay within the lines or you will be punished.

Reach More Readers, Sell More Books with Upgraded eBook Tool

Interesting read in the Wall Street Journal this morning:

People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.

That’s great news for authors, because it shows that eBooks are creating ever more sales opportunities for their work. Here’s even better news: Lulu now makes it easier than ever to create eBooks and reach readers all over the world.

We’ve updated our eBook wizard so that you can instantly publish to both U.S. and international versions of the iBookstore, including the U.K., Germany, France and Canada. And we’re hard at work opening even more channels — our goal, in fact, is to create the most vibrant, multi-retail eBook publishing tool available.

Indeed, our revamped tool is designed so authors who upload eBooks today will automatically have them distributed to other regions, marketplaces and devices as they become available. That effectively makes Lulu a one-stop shop for eBook publishing. To quote one of my favorite infomercial personalities:  “Just set it, and forget it.”

Why do all this? Because more eBook channels lead to more sales. In the first three months of iBookstore distribution, Lulu authors sold more than 6,000 eBooks and earned more than $30,000 in revenue. In the first week of our new eBook publishing tool, Lulu authors have sold three times as many eBooks globally than they could in the U.S. alone.

Now, that’s something to get excited about.

Feedback: Newsletter Revamp

At Lulu, we realize it’s a two way street – we wouldn’t be here if it weren’t for you. That’s why our main goal is to help you succeed. We want to give you all the tools you need to enable your success. We’re all part of this greater movement – creating published authors from dreamers and enabling them to connect and build relationships in ways that haven’t been possible until recently. You have made this place remarkable, and your voice is invaluable as we continue to grow.

Lately, we’ve been thinking about how we could make the monthly newsletter better, how we can use it to help you reach your goals. What is it that interests you? Do you want to see more Lulu Author success stories? Would you like tips on how to use Twitter and Facebook, advice on how to best market your book, industry news updates? We want give you more of what you need to help you be as successful as you’d like to be.

Tell us what you think in the comments section below. We’d love your feedback to help make the Lulu newsletter better than ever.

Marketing Your Book: How to Get Your Book on a Blog

I’ll be the first one to admit it- I love blogs. They’re resources for information, inspiration, and ideas. Plus, blogs are perfect venues for marketing your book. It’s a great way to get your book noticed.

Why market your book on a blog?
It’s an inexpensive way to get your book out to lots of people in your target market- all at once. If you play your cards right, your book could get quality exposure at a really low cost.

Do your research – and participate.
This is the crucial step—finding the right blogs. Think about your market. Where does your average reader hang out online? Read a lot of blogs (really read them) and figure out where your book fits best. Start commenting on posts, subscribing to feeds, and mentioning snippets you liked in various social media endeavors. Always be nice! Bloggers will be glad to have a new active reader.

Find Authors and Readers Like You at Wattpad

Introducing our partner, Wattpad

Read what you like. Share what you write.™

What is Wattpad?
Wattpad is the world’s largest eBook community, and a platform for remarkable writers, just like you, to connect with readers, collaborate with fellow authors, and expand your fan base.

The Top 3 Most Helpful Services

Here at Lulu, our goal is to help you sell more books.  One of the ways we do this is by providing you with a variety of service options to help you out during the publishing process – from start to finish.

When you buy services from Lulu, you’ll be assigned a project coordinator who will help guide you along the way and answer any questions you may have about your service.

The following are some of what I believe are the best services for getting your book looking its best from the inside out.

Highlight: Comic Books & Graphic Novels

I’ve been into comic books and graphic novels since I was a kid. My taste has changed a bit, but I will still stay up late to go to the midnight release of the Scott Pilgrim’s Finest Hour at Chapel Hill Comics. Today is also the first day of San Diego Comic Con, the largest event in comics, and so I wanted to give some focus to some cool indie comics on Lulu.

Wapsi Square

By Paul Taylor

A wrench has been thrown into the comfortable Minneapolis neighborhood of Wapsi Square. Monica Villarreal, a young and skeptical museum anthropologist crosses paths with an Aztec deity and all cards are thrown to the wind. More than questioning her own sanity she slowly begins to question the world around her and the very history books that she holds sacred. Helping keep Monica grounded are her friends; Amanda, a motherly but cynical professional photographer, Shelly, a tough tomboy yet girly-girl mechanic and Daren the sage bartender at the local pub. Through a blend of humor and macabre undertones, enter the world of Wapsi Square and leave the reality you know at the door.
Continue Reading »

Making Criticism Work For You

If you’re reading this blog, chances are you’re the creative type and maybe even a DIY-er. If I were to guess, I’d have to say you’ve probably written your own book, edited it, and then designed the cover. Pretty impressive, and you definitely get a pat on the back from me. But you may have noticed that it’s really easy to get stuck inside your own head and become blind or even evasive of constructive criticism when you’re doing it all on your own. The key is to not let your work suffer.

Books About a Baseball Legend

Word this morning is that George Steinbrenner, owner of the New York Yankees baseball club, has died at age 80. Steinbrenner was a polarizing figure in the world of baseball, and sports in general. But love him or hate him, no one can deny his influence on professional athletics and in building a championship franchise.

Several books in the Lulu catalog chronicle Steinbrenner’s life and team. There’s Steinbrenner: The Last Lion of Baseball written by award-winning sportswriter Bill Madden. It “traces Steinbrenner from his early days in Cleveland and through his years as a shipping magnate, a Nixon fundraiser, and a champion horse breeder to the fateful moment when he bought the Yankees, even though his father disparaged Steinbrenner’s desire to own a professional sports team as a ‘hobby.’ ”

The Pride and the Pressure, by New York Post writer Michael Morrissey, goes behind the scenes of the 2006 season, which the Yankees began with baseball’s highest payroll and huge expectations. The book shows “what really goes on behind the hype, the media glare and the roar of fans,” starting at the top with Steinbrenner.