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Facebook CEO resolves to read 26 books in 2015

Could yours be one of them?

 

Mark Zuckerberg, founder and CEO of Facebook, is known for his ambitious New Year’s resolutions. Last year he learned to speak Mandarin. In past years he became a vegetarian (except for animals he killed himself), made an effort to meet a new person everyday (who was not a Facebook employee), wrote a thank you note everyday, and wore a tie every day (well, this one isn’t as extraordinary).

This year’s resolution, announced on January 2nd, is as equally impressive. “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies”

He is also challenging all Facebook users who like his A Year of Books page to read the same books in the same time period. The page invites everyone to “read a new book every two weeks and discuss it here…. Suggestions for new books to read are always welcome.”

As of this writing, A Year of Books has received over 225,000 likes and Amazon announced that the first title to be read, The End of Power by Moisés Naím has already sold out. Lucky for us, print-on-demand books never sell out!

We are encouraging all Lulu.com non-fiction authors who specialize in cultural writing, belief systems, history, or technology, to tell Mr. Zuckerberg about your book.

It’s easy to do

  • Visit the Facebook page, A Year of Books and click the Like button to join the group.
  • Pitch your book on the page. Tell Mr. Zuckerberg how your book will help him learn about different cultures, beliefs, histories and technologies. Think of this as your 30-second elevator speech and don’t forget to include a link to your book to make it easy to find.
  • Tell your fans, friends and family that you’ve nominated your book to be read so they can like your post.
  • And, finally be sure to let us know you submitted your book for consideration. Simply tag us in your pitch by including Lulu.com in the post or using the hashtag #Lulu.

We wish you the best of luck and hope to see your book on Mr. Zuckerberg’s 2015 reading list.

Self-Publishing Book Expo Recap

This past weekend, Lulu.com was proud to once again be a sponsor of the Self-Publishing Book Expo (SPBE), which is now in its sixth year and was held in New York City. Originally created for authors considering self-publishing as an alternative to traditional publishing, the expo has expanded and now features lectures, panels and workshops targeting both novice and experienced independent authors.

This year, two members of our team and a Lulu.com author participated in panel discussions throughout the day. Dan Dillon (Product Marketing) led discussions on Team Building, Advanced Marketing and participated in the Ask an Expert panel. While Dan was sharing his expertise, I manned the exhibition booth and moderated the Formatting panel discussion. Even more exciting, Lulu.com author Pascale Kavanagh, author of Fish Tails & Lady Legs, was a featured speaker in the Romance Authors’ workshop.

The State of Self-Publishing

Recently, Bowker issued a report on the state of self-publishing, analyzing ISBN data year over year to identify changes in the number of print and eBooks published by the top self-publishing platforms. And guess what? Self-publishing isn’t going anywhere.

“Our general conclusion is that self-publishing is beginning to mature. While it continues to be a force to reckon with, it is evolving from a frantic, wild-west style space to a more serious business,” said Beat Barblan, Bowker Director of Identifier Services. “The market is stabilizing as the trend of self-publisher as business-owner, rather than writer only, continues.”

A few key takeaways from the report:

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    Bowker Report

    Self-published titles jumped to more than 458,564 in 2013, increasing by 17 percent over 2012 and 437 percent over 2008.

  • Printed titles were up, as well. Specifically, increasing by 29 percent over 2012, indicating the format remains popular amongst authors and readers, alike.
  • The industry continues to be led by a handful of self-publishing service companies, with over 75 percent of self-published titles being brought to market with support from just three companies: Lulu.com, Smashwords and CreateSpace.

Plus, not to toot our own horn, but Lulu.com was the only self-publishing company to remain ranked in the top three when you compare ISBN output from 2008-2013 across total print and eBooks, just print books and just eBooks. Alright, maybe we’re tooting our own horn just a little bit.

The picture this data paints is very exciting for the future of the self-publishing industry and the team at Lulu.com is thrilled to be on the leading edge of the direction the industry is moving.

Lulu.com’s Fall Conference Line-up

We’re hitting the road this fall! Dan Dillon, our resident product marketing extraordinaire, and Glenn Hunt, self-publishing guru and Lulu forum moderator, will be speaking on three panels at the upcoming Self-Publishing Book Expo. Additionally, Lulu’s founder and chairman, Bob Young, who works to keep Lulu and the industry at the front of digital disruption and innovative, will be speaking at three key digital conferences this fall.

The upcoming events include:

  • All Things Open – October 22, 2014 in Raleigh, NC
    • Speaker: Bob Young
    • Topic: So You Want to Start an Open Source Company?
  • Free Software and Open Source Symposium (FSOSS) @Seneca College – October 23, 2014 in Toronto, Canada
    • Keynote: Bob Young
  • Internet Summit – November 12, 2014 in Raleigh, NC
    • Featured Speaker: Bob Young
  • Self-Publishing Book Expo – November 15, 2014 in New York, NY
    • Speakers: Dan Dillon and Glenn Hunt
    • Session: Team Building – With a wealth of new resources at your disposal, deciding if you need a team (and who should be on it) has become a much simpler process. In this session you’ll learn from the pros and from fellow authors, where you can go it alone, when and where you might need help and how you can find it.
    • Advanced Marketing – More experienced authors will gain even greater knowledge of marketing techniques that will help boost sales. Topics covered in this session will include, how and where to advertise, targeted bookstore promotions, blog ads, reading groups, how to reach libraries and librarians and how to create and upload a book trailer.
    • Formatting: One of the many advantages of self-publishing is having the power to choose which format to present your work. Hardcovers, paperbacks, eBooks, audiobooks are all viable options depending on your audience and your level of expertise. Join this informative session to learn all you need to produce a book in the right format for you.

Come check us out!

Make a Vote for Yourself: The Best Book Award Opportunities

2010_nba_winnerOne of our authors recently shared quite a long list of awards for self-published authors. Her action inspired us to qualify that list and find the best awards where our authors can submit their books for consideration. We’ve compiled that list for you and attached it here. It includes information on award deadlines, fees, contacts, when it will be announced and information to help you determine if your book will qualify (like publication dates).

We love the books you create – you’ve poured your heart and soul into them (never mind the countless hours) and we want to make it easier on you to have your hard work recognized.

Our qualification process was based on three primary pieces: currently accepting submissions, valid opportunity for independent authors and ensuring the award carries some weight and weren’t just a scam. Unfortunately the third part disqualified many on our list, as is seems there are (sadly) several companies that just host book festivals/awards to make a profit. For an interesting read, you should check out “Awards Profiteering: The Book Festival Empire of JM Northern Media” from the Writer Beware blog.

Most of these submissions are really easy – there are no long submission forms to fill out. Essentially, you submit a nominal fee and send your book in for review. Your work will stand for itself and hopefully will be recognized as the crème de la crème.

Our list of awards is extensive, but let us know if you are aware of others, what your experience with these awards has been and if you’ve taken home awards for any of your books.

We hope to see your book win soon!

Download the complete award list here.

What’s New at Lulu.com?

Over the past few months, we’ve been focusing on ways to make Lulu.com an easier, more engaging experience for authors and shoppers alike. You’ll notice that as of today Lulu.com has a brand new look and feel, which has been developed with the goal of streamlining your experience. The new Lulu.com will help you connect with the tools or books you’re looking for faster. Here’s how:

  • 0814_Website_Rollout_Header_ENBookshelves on the logged out landing page will be continuously updated to highlight Lulu.com books to readers looking for a specific genre or book based on time of year.
  • If you need help, services and forum discussions are available from the page you’re visiting, putting help at your fingertips.
  • The book builder tool shows you the exact cost of the book you’re publishing as you build it so you can better understand your money making potential.

Want to learn more about our new look and features? Check out our latest Prezi which walks through the new site. So, take a look around the new Lulu.com and let us know what you think! Leave a comment for us on our Facebook page or tweet us with the hashtag #NewLuluDotCom.

Tearing down the wall! Lulu now offers new print packages to fit everyone

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When Bob Young, Lulu’s founder, tore down the barriers to bringing a book to market, he knew millions of people would benefit. Since Lulu.com made its debut more than ten years ago, people from every corner of the globe have created works for every reader in every genre.

  • Fiction writers have found and delighted new audiences.
  • Memoirists have left important legacies.
  • Educators have removed obstacles to knowledge.
  • Physicians have shared life-saving research and information.
  • Biographers have celebrated fascinating lives.
  • Entrepreneurs have launched and grown new businesses.

That’s just a fraction of the list. Here at Lulu.com, we’ve satisfied just about every possible reason a person can make a book.

And now we’re tearing down another wall: the final barrier to flexibility and control. Today, Lulu.com is offering new, lower priced print book options. You can now choose from Premium, Standard and Value to fit your every book-making need.

Premium books are hard cover with an optional dust jacket. These books can have image wrap or linen wrap covers, offering you the choice of six linen colors as well as foil stamping for the spine (three color options there, too). You can also choose white or cream paper options. Our Premium line also includes books with photo quality color or black & white interiors. These books provide the highest quality possible and options that have never been available in a print on demand offering until now.

Standard books are soft cover, available as perfect bound, coil stitched or saddle stitched. These books have bookstore quality color or black & white interiors. Many of our Standard book options are eligible for distribution, and all of them can have bulk discounts applied.

Value books are soft cover available as perfect bound only. They are available with color or black & white interiors. These books are not currently eligible for distribution or for bulk discounts. As the name suggests, the main advantage of our Value line is lower cost. The Value line books are comparable to what you’ll find if you shop around before deciding to use Lulu.com.

All of these product lines come with lower pricing, so you can increase your earning potential or pass the savings on to your readers. And not to worry: We’ve preserved the high quality you love in all of our books.

To make choosing the right print book option as easy as possible, we’ve created a free Book Builder tool to guide you through the book creation process. Go to the Book Builder, try it out, and let us know what you think! Also, from now until April 24th save 15% on your order when you publish a Standard or Premium print book with Lulu.com (use discount code: SAVE15 at checkout).