News

FableVision Learning and Lulu Jr. Announce Partnership to Tackle Writing Challenges for Kids

FableVision Learning Logo

Lulu Jr Logo

 

 

 

 

NY Times Best-Selling Author & Creativity Champ Peter H. Reynolds to Host My Awesome Publishing Company! TM Book Creation Platform for Students

BOSTON, MA and RALEIGH, NC–(Marketwired – January 12, 2015) – There’s no feeling quite as awesome as holding your very own published book in your hands for the first time. Two companies have joined forces to make this magical moment a reality for kids around the globe. FableVision Learning, award-winning educational media and software publisher, and Lulu Jr., the children’s division of online self-publishing pioneer Lulu.com, have announced their partnership to develop My Awesome Publishing Company! TM, the web-based writing and book publishing platform designed for young learners, initially grades K-8.The companies will share details about the new product and partnership at FETC 2015 (Florida Educational Technology Conference) on Jan. 20-23 in Orlando, Fla.

According to the most recent U.S. DOE’s National Assessment of Educational Progress (NAEP) Writing Assessment, “Only 24% of students currently write at ‘proficient’ level in eighth and twelfth grades.” FableVision Learning and Lulu Jr. are out to help change that. My Awesome Publishing Company! invites students to experience the joy of creating a book from beginning to final printed copy. The online tool also helps young learners build writing, production and distribution skills that meet required standards, along with first-hand entrepreneurial, promotion and marketing skills. In this way, educators and librarians now have an engaging way to tackle new Common Core State Standards (CCSS), which require deeper reading and writing ability, along with use of digital tools for collaboration, production and distribution.

My Awesome Pub Co

The online platform will be hosted by FableVision’s founder and New York Times best-selling children’s book author/illustrator Peter H. Reynolds (The Dot, Ish, Sky Color). “While folks tussle over the name and definition of writing standards, my work is focused on the mission to encourage creativity and self-expression for all ages, which is why I’m so excited to connect the dots with Lulu — the pioneer in open publishing for grown-ups,” Peter H. Reynolds said. “We can get kids hooked on writing — and improving their writing — along with providing them access to their very own print-on-demand books, giving every child a chance to share their voice with the world.”

Facebook CEO resolves to read 26 books in 2015

Could yours be one of them?

 

Mark Zuckerberg, founder and CEO of Facebook, is known for his ambitious New Year’s resolutions. Last year he learned to speak Mandarin. In past years he became a vegetarian (except for animals he killed himself), made an effort to meet a new person everyday (who was not a Facebook employee), wrote a thank you note everyday, and wore a tie every day (well, this one isn’t as extraordinary).

This year’s resolution, announced on January 2nd, is as equally impressive. “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies”

He is also challenging all Facebook users who like his A Year of Books page to read the same books in the same time period. The page invites everyone to “read a new book every two weeks and discuss it here…. Suggestions for new books to read are always welcome.”

As of this writing, A Year of Books has received over 225,000 likes and Amazon announced that the first title to be read, The End of Power by Moisés Naím has already sold out. Lucky for us, print-on-demand books never sell out!

We are encouraging all Lulu.com non-fiction authors who specialize in cultural writing, belief systems, history, or technology, to tell Mr. Zuckerberg about your book.

It’s easy to do

  • Visit the Facebook page, A Year of Books and click the Like button to join the group.
  • Pitch your book on the page. Tell Mr. Zuckerberg how your book will help him learn about different cultures, beliefs, histories and technologies. Think of this as your 30-second elevator speech and don’t forget to include a link to your book to make it easy to find.
  • Tell your fans, friends and family that you’ve nominated your book to be read so they can like your post.
  • And, finally be sure to let us know you submitted your book for consideration. Simply tag us in your pitch by including Lulu.com in the post or using the hashtag #Lulu.

We wish you the best of luck and hope to see your book on Mr. Zuckerberg’s 2015 reading list.

Lulu.com’s Fall Conference Line-up

We’re hitting the road this fall! Dan Dillon, our resident product marketing extraordinaire, and Glenn Hunt, self-publishing guru and Lulu forum moderator, will be speaking on three panels at the upcoming Self-Publishing Book Expo. Additionally, Lulu’s founder and chairman, Bob Young, who works to keep Lulu and the industry at the front of digital disruption and innovative, will be speaking at three key digital conferences this fall.

The upcoming events include:

  • All Things Open – October 22, 2014 in Raleigh, NC
    • Speaker: Bob Young
    • Topic: So You Want to Start an Open Source Company?
  • Free Software and Open Source Symposium (FSOSS) @Seneca College – October 23, 2014 in Toronto, Canada
    • Keynote: Bob Young
  • Internet Summit – November 12, 2014 in Raleigh, NC
    • Featured Speaker: Bob Young
  • Self-Publishing Book Expo – November 15, 2014 in New York, NY
    • Speakers: Dan Dillon and Glenn Hunt
    • Session: Team Building – With a wealth of new resources at your disposal, deciding if you need a team (and who should be on it) has become a much simpler process. In this session you’ll learn from the pros and from fellow authors, where you can go it alone, when and where you might need help and how you can find it.
    • Advanced Marketing – More experienced authors will gain even greater knowledge of marketing techniques that will help boost sales. Topics covered in this session will include, how and where to advertise, targeted bookstore promotions, blog ads, reading groups, how to reach libraries and librarians and how to create and upload a book trailer.
    • Formatting: One of the many advantages of self-publishing is having the power to choose which format to present your work. Hardcovers, paperbacks, eBooks, audiobooks are all viable options depending on your audience and your level of expertise. Join this informative session to learn all you need to produce a book in the right format for you.

Come check us out!

What’s New at Lulu.com?

Over the past few months, we’ve been focusing on ways to make Lulu.com an easier, more engaging experience for authors and shoppers alike. You’ll notice that as of today Lulu.com has a brand new look and feel, which has been developed with the goal of streamlining your experience. The new Lulu.com will help you connect with the tools or books you’re looking for faster. Here’s how:

  • 0814_Website_Rollout_Header_ENBookshelves on the logged out landing page will be continuously updated to highlight Lulu.com books to readers looking for a specific genre or book based on time of year.
  • If you need help, services and forum discussions are available from the page you’re visiting, putting help at your fingertips.
  • The book builder tool shows you the exact cost of the book you’re publishing as you build it so you can better understand your money making potential.

Want to learn more about our new look and features? Check out our latest Prezi which walks through the new site. So, take a look around the new Lulu.com and let us know what you think! Leave a comment for us on our Facebook page or tweet us with the hashtag #NewLuluDotCom.

Book Expo America – One for the Books

2014 has been a very busy year for Lulu. We launched Lulu Jr., our new brand that allows children to become published authors by encouraging creativity, strengthening literacy and building self-esteem. We continue to introduce Picture.com to new audiences so everyone can show what they love. We expanded eBook distribution options to include Kindle, Kobo and many others. And we introduced new pricing for our vast print book options to save our authors and readers even more.

To celebrate these new offerings with authors, readers and our peers, we headed to Book Expo America last week. And what a great stage it was to showcase all of the new things we’ve been working to deliver. The most visible is our new brand.

Screen Shot 2014-06-10 at 5.10.58 PM

Lulu invades Book Expo America!

 

We were joined by three celebrities to help us spread our message – two-time New York Times bestselling author and award winning gospel artist Dr. Juanita Bynum, Yvette Gonzalez-Nacer, known for her role as Kiki on Nick Jr.’s “Fresh Beat Band,” and New York Times bestselling children’s book author Peter H. Reynolds.

Screen Shot 2014-06-09 at 8.54.25 AM

Dr. Juanita Bynum and Yvette Gonzalez-Nacer, best known as “Kiki” from Nick Jr.’s Fresh Beat Band, at Book Expo America

 

Our favorite part of BEA was getting to see so many of you, our customers and a great many aspiring authors. Self-publishing showed a lot of renewed momentum at the show, and we loved being able to tell you all about the new things we’re working on the deliver later this year, ensuring you’re as successful in your writing, marketing and selling as you can be.

1527073_10152553293919101_4121848591800773127_n

Peter H. Reynolds, acclaimed author of The Dot series, talks with fellow authors

 

We learned a lot from BEA attendees about What You Love and what you need to be more successful. We can’t wait to implement some of these ideas at Lulu.com to help each of you achieve your publishing goals. Of course, if you weren’t able to attend BEA this year, please share your ideas with us in the comments section!

Tearing down the wall! Lulu now offers new print packages to fit everyone

POD_Launch_600x315

When Bob Young, Lulu’s founder, tore down the barriers to bringing a book to market, he knew millions of people would benefit. Since Lulu.com made its debut more than ten years ago, people from every corner of the globe have created works for every reader in every genre.

  • Fiction writers have found and delighted new audiences.
  • Memoirists have left important legacies.
  • Educators have removed obstacles to knowledge.
  • Physicians have shared life-saving research and information.
  • Biographers have celebrated fascinating lives.
  • Entrepreneurs have launched and grown new businesses.

That’s just a fraction of the list. Here at Lulu.com, we’ve satisfied just about every possible reason a person can make a book.

And now we’re tearing down another wall: the final barrier to flexibility and control. Today, Lulu.com is offering new, lower priced print book options. You can now choose from Premium, Standard and Value to fit your every book-making need.

Premium books are hard cover with an optional dust jacket. These books can have image wrap or linen wrap covers, offering you the choice of six linen colors as well as foil stamping for the spine (three color options there, too). You can also choose white or cream paper options. Our Premium line also includes books with photo quality color or black & white interiors. These books provide the highest quality possible and options that have never been available in a print on demand offering until now.

Standard books are soft cover, available as perfect bound, coil stitched or saddle stitched. These books have bookstore quality color or black & white interiors. Many of our Standard book options are eligible for distribution, and all of them can have bulk discounts applied.

Value books are soft cover available as perfect bound only. They are available with color or black & white interiors. These books are not currently eligible for distribution or for bulk discounts. As the name suggests, the main advantage of our Value line is lower cost. The Value line books are comparable to what you’ll find if you shop around before deciding to use Lulu.com.

All of these product lines come with lower pricing, so you can increase your earning potential or pass the savings on to your readers. And not to worry: We’ve preserved the high quality you love in all of our books.

To make choosing the right print book option as easy as possible, we’ve created a free Book Builder tool to guide you through the book creation process. Go to the Book Builder, try it out, and let us know what you think! Also, from now until April 24th save 15% on your order when you publish a Standard or Premium print book with Lulu.com (use discount code: SAVE15 at checkout).

New and Improved: Lulu now offers Kindle, Kobo and More

large

Alright, we’re just going to cut to the chase: Lulu authors may now distribute their Lulu eBooks to both the Kindle and Kobo eBookstores. That’s right, upload it once and sell it everywhere – and, by the way since we’re talking about awesome news, our print book distribution service is Free!

Now with Lulu, authors have a single, free and simple method for getting all of your books into as many distribution channels as possible. No more need to publish your books in multiple places. With Lulu, you can sell what you love everywhere.

To make this even better, when you choose the Kobo and Everything Else distribution option, your eBook will be made available for purchase on eBook retailer sites in the Ingram network includinhttp://www.lulu.com/blog/wp-admin/post-new.phpg Kalahari, Booktopia, Baker & Taylor, Gardners, Oyster Books, Sainsbury’s and others – not to mention a long list specialty eBook retailers from around the world.

IMPORTANT NOTE: We are not yet able to offer Kindle and Kobo distribution options to authors residing in Australia.

New eBook Pricing and Manage Distribution Pages

mediumAs part of this release, we have redesigned the Manage Distribution page and the pricing step in the eBook publishing wizard. Authors may now enter a retail price and then choose the retail sites (distribution channels) on which they want to sell their books. The retail price, distribution fees, Lulu commission, and creator revenue are clearly displayed for each channel.

How do I get my previously published eBook in the Kindle and Kobo Stores?

If your eBook is already in distribution, simply click the Manage button next to the project title, add the Kindle and Kobo options, and save your changes. Since your eBook previously passed the Lulu QA Review, we will pass it directly to Ingram for distribution into their network. You eBook will, however, be subject to each retailer’s review procedure before being made available for purchase on those sites.

IMPORTANT NOTE: If your eBook is already published through Kindle Direct or available for purchase on Amazon.com, you may not distribute a duplicate copy to the Kindle Bookstore. Doing so will violate both the Lulu eBook distribution terms and your Amazon agreement.

New Sell Page Design

Intensive studies and user feedback indicate that people really like the Lulu site, but the most important question of all “How much money will I make?” is not readily apparent. To help answer this most important of questions, we have redesigned the Sell page to provide an at-a-glance summary of Lulu’s distribution options, services, tools, and retail pricing examples for both print and eBooks in distribution. It’s glorious!

Other Improvements

  • eBook Title Capitalization Validation. 

One of the most common causes for our QA team rejecting an eBook is that the author did not follow proper capitalization rules for their title. This new feature alerts a creator a title does not meet these capitalization rules, so that it can be fixed on the very first step.

  • Select Between Previously Used Publisher Names.

When an author brings their own ISBN, they must also provide the publisher name that they tied to that ISBN when they bought it. This name is then sent to all of our distribution and metadata partners. To help reduce the number of almost-the-same duplicate publisher names, we have replaced the text entry field with a dropdown that allows a creator to choose a previously used publisher name or enter a brand new one. This list is account-based, and an account without any publisher names will see a blank entry field.

  • eBook Approval Email.

We now send an email to an author when our QA team approves their eBook for distribution to retailers. Previously, they were only notified if we had rejected their eBook. This keeps our authors informed on their eBook’s status, and will help prevent support cases from authors asking for a status update.

  • Edit Price on Manage Distribution Page.

When we gave the eBook Manage Distribution page the same interface as the Price step in the Wizard, we also opened up the ability for creators to edit their eBook’s price on the Manage Distro page. This allows them to manage all aspects of how their book is sold in one place.