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#LuluinLondon: The London Book Fair 2016

A Spectacular Celebration of International Publishing: The London Book Fair 2016

Last week members from the Lulu.com team attended the 45th annual London Book Fair! The event took place in Olympia, London from April 12th through the 14th. The team had a blast attending informative exhibits, connecting with authors, networking with readers, and learning the latest in self-publishing trends!

Lulu.com has experienced an increasing demand for online, independent publishing. We are currently focused on catering to the needs of our international authors. With 35% of our overall business coming from outside of North America, we recognize our duty to meet the needs of an international market. It was a great pleasure to meet industry leaders within the publishing space at the the wonderful world renounced London Book Fair.

We are thrilled to share a few of our favorite photos from The London Book fair 2016.

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Vendors from all over the world gathered at the Olympia center to celebrate the 45 annual London Book Fair!

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Did you know? Almost 10% of attendees are authors!

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The city was alive with color and creativity at the London Book Fair.

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We had the chance to meet with two of our amazing authors!

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Author Elena Nicoleta Busoiu photographed with Lulu.com’s CEO Nigel Lee

Find her book The Princess of Ice and the Fallen Angel: Rhapsody One on Lulu

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Author Janae Keyes photographed with CEO Nigel Lee at the London Book Fair.

Find her book Broken Politics on Lulu at Lulu.com.

Learn more about Lulu.com at the London Book Fair.

Find out why everyone is self publishing with Lulu.com.

Drop us a line on Twitter @Luludotcom

Follow Lulu.com’s CEO @Blindfoldzebra  

HB2 and the Lulu Way

 

Entrance 1

We welcome everyone. We are Lulu.

Lulu stands for being remarkable. We strive every day to make the world a better place by allowing authors to tell their stories through the free flow of information for the benefit of humanity.

We accomplish this through an inclusive, transparent platform that gives every author –the single parent, the politician, the poet, the entrepreneur, the priest, and the scientist – the opportunity to be heard equally without censorship or bias. We do not make judgments on our authors’ works, nor discriminate based on their content.

These values are at the foundation of our company, and HB2, which was passed in our home state of North Carolina on March 23, stands in direct conflict of the work we do every day to give our authors a voice, to enable their success, and to create a more empowered and tolerant society. As a business, we cannot support any legislative decisions that encourage, promote, or facilitate actions that clearly oppose and oppress our corporate values by marginalizing and degrading people and their stories.

Individual success is achieved by each of us being given equal opportunities that are fueled by empowerment, control, and self-discovery. We reject the actions taken by our elected officials and the timid attempt at back-pedaling we’ve seen this week from the Governor of North Carolina. Instead, we choose to continue celebrating the individuality and experiences that make our company, state, and country a rich, fruitful land where we learn by including those around us rather than alienating any group as an inferior people.

We are equality. We are love. We are embracing.

We are Lulu.

 

Press Release: Lulu Press Challenges the Economics of Traditional Academic Publishing with the Launch of Glass Tree

gt-logo-squareRALEIGH, NC – <April 12, 2016> – Lulu, the world’s first and largest independent publisher, announced at the London Book Fair the launch of Glass Tree, an online publishing site dedicated to meeting the needs of academic and scholarly authors and communities.

“The knowledge that academics can share with the world is of phenomenal consequence to society at large and the benefit of sharing that knowledge should go right back to the source of its creation – the author, the university, or the academic institution – not into the pockets of publishing houses and their shareholders,” said Nigel Lee, CEO of Lulu Press. “The purpose of academic publishing is to share knowledge in an effort to educate and advance society. Glass Tree is the most ethically correct, sustainable and equitable way to achieve this goal.”

Glass Tree challenges the traditional academic publishing model by placing academics in complete control of their content, accelerating time to market, providing transparency into the works published, and reversing the revenue model to allow academics to realize 70% of the profit from sales of their work.

“For years academic communities have suffered under the exploitation of major publishing houses,” said Daniel Berze, Vice President of Academic Publishing at Lulu Press. “Scholars researched, wrote and edited their work with little, and in many cases no, financial reward. This outdated model will soon change with the introduction of Glass Tree, a new publishing platform from which academic authors can publish, share, and actually profit from their work.”

Glass Tree will provide free tools for book publication, extensive subject matter taxonomies, complimentary promotional tools and free distribution to a global network of online bookstores. Additionally, authors will also have access to an array of competitively priced supplementary services including book editing, translation, peer review and marketing assistance.

Through the use of print-on-demand technology and Lulu’s global network of printers, Glass Tree minimizes production costs resulting in a high-quality, affordable product that can be printed and delivered anywhere in the world in a matter of days rather than months – regardless of the quantity needed.

Most importantly, you as the author control your work. You own your copyrighted material and choose the license under which it is published. You determine the publication date, set the retail price and, as mentioned above, earn 70% of profits from the sale of your work. When discoveries are made in your field that warrant a new edition, you choose when to update, revise and republish ensuring your content is always up-to-date in the ever-changing academic environment.

Berze goes on to say “We are constantly engaging with our academic ambassadors to ensure that the tool we are developing is what they want. Glass Tree will be an academic-centric publishing site that will continue to evolve as the needs of academics around the world evolve.”

Glass Tree will launch in three phases. The first phase encompassing scholarly publishing of books and eBooks will be publicly available in the 3rd quarter of 2016. Publication of conference proceedings and journals will follow.

Both Lee and Berze are attending the London Book Fair 12-14 April at Olympia London. To reach them at the show or to book a meeting, please visit Lulu’s UK Facebook and follow us on Twitter @LuludotcomUK.

Join the revolution, publish and prosper at www.glasstree.com.

 

About Glass Tree

Since 2002, Lulu Press has enabled authors in more than 225 countries and territories to self-publish over two million publications. With the introduction of Glass Tree Academic Publishing, we bring our print-on-demand publishing expertise to academic communities around the world. At Glass Tree, authors are in control. They own the rights to their published work, set their own retail prices and keep 70 percent of all profits earned from the sale of their work.

Press Release: Lulu Names Martijn Eier Head of International Business Development

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RALEIGH, NC – April 11, 2016 – Lulu, the first and largest independent publisher in the world, today announced that Martijn Eier has joined the Lulu team as Head of International Business Development. Charged with optimizing Lulu’s print-on-demand technology and distribution network, Eier is keenly focused on region-specific enhancements to better serve the needs of the global publishing community.

The identification of dedicated leadership in the European market underscores Lulu’s continued commitment to address customer needs through a robust international growth strategy.

“Martijn’s 20-plus years of experience working in the technology and print-on-demand sectors provides new opportunities for Lulu to pursue ‘smart’ expansion of our print and publishing network,” said Nigel Lee, CEO of Lulu Press. “His multicultural work experience will be of great benefit as we work to tailor the Lulu self-publishing experience to meet culturally specific needs of writers around the world. Lulu is committed to providing proven and advanced alternatives for all authors to share their expertise and experiences with their local communities and readers around the world.”

Pairing Lulu’s 14-year history of challenging the publishing status quo with Eier’s experience in the print and publishing industries positions both Lulu and the international markets for rapid growth and expansion of publishing options.

“In Europe, we are experiencing an ever increasing demand for online, independent publishing. With 35% of our overall business coming from markets outside of North America, we recognize the need to continue breaking down the barriers erected by an industry monopolized by traditional publishers such as Hachette. It is time all European authors have an opportunity to contribute to the region’s rich heritage of literary and scholarly writing,” said Lee.

Eier and Lee are attending the London Book Fair 12-14 April at Olympia London. To reach them at the show or to book a meeting, please visit Lulu’s UK Facebook and follow us on Twitter @LuludotcomUK.

For more information about Lulu and the international markets we currently support, please visit: www.lulu.com.

 

About Lulu

Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish over two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books and eBooks for free, then sell them around the world via multiple channels. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits.

Be Our Guest (Blogger)

Be Our Guest

 

You need a platform – we have that.
You want to reach a wider audience – we have that, too.
You have a story to tell – so tell it.

Lulu is throwing caution to the wind and inviting our authors to become Lulu bloggers. After all, who knows more about self-publishing than self-published authors? You get to share your knowledge with a broader audience while promoting your work. We get to show the world that Lulu authors are among the best writers on the web.

Send your story pitch to PR@lulu.com. Your pitch should include:

  • An introduction: Who are you?
  • Relevance: How does your proposal fit with our existing audience?
  • Topics: What do you propose to write about?
  • Value: What benefit will readers get from the article?

Your pitch should not be a bulleted list, nor should it be an epic love poem in long form. This is the one piece of your writing we are guaranteed to read, so keep it brief, to the point, and grammatically correct.  For more information on writing an effective pitch, see: Pitch Perfect: Pitching a Guest Post.

Here are some ideas for articles, but don’t be limited by what you see here. Originality will be rewarded.

What do you know? What have you learned? What would you tell a new author? What should an author avoid? How do you feel when your words arrive in the mail as a book? What new technologies help you stay organized? How do you research your characters and locales? What do people say when they recognize themselves in your book? How many times do you write, rewrite and rewrite again? Got any funny stories? How do you effectively edit your own writing? How do you find trustworthy publishing services? Whose dreams are you making come true?

You can be assured that all pitches will be read and responded to by our team.

We look forward to hearing your ideas and working with you to expand your audience.

Guest Posting Guidelines

Scientists Discover the Secret to Happiness: Adult Coloring Books

crayonsParents and babysitters have long used drawing and coloring as an effective tool to engage and calm anxious, unruly children. After all, there is nothing like a nice selection of crayons, a complicated pattern, and a little free time to distract a child from the troubles of the world.

Recently, this soothing childhood activity has been adopted by a slightly older demographic. What started as a quirky pass time has become an international trend, as evidenced by the number of adult coloring books making their way onto international bestseller lists. This trend may be a throwback to childhood memory, but in actuality it may also be the books’ therapeutic properties that have them flying off shelves.

Based on studies dating back to the early 20th century, coloring generates wellness, quietness and stimulates brain areas related to motor skills, the senses and creativity. Psychiatrist Carl Jung prescribed coloring complex mandalas for his patients as a means to calm and center their minds.Mandala Coloring Book

Brain scans reveal that when coloring, different areas of our two cerebral hemispheres are activated. Dr. Stan Rodski, a neuropsychologist who also happens to be the author of his own line of adult coloring books, says that coloring elicits a relaxing mindset, similar to what you would achieve through meditation. Like mediation, coloring allows us to switch off our brains from other thoughts and focus on the moment rather than worrying about what did or did not / may or may not happen.

Dr. Joel PeZenarson, a brain scientist at the University of New South Wales in Australia theorizes a different explanation for the therapeutic effect: Concentrating on coloring an image may facilitate the replacement of negative thoughts and images with pleasant ones. “You have to look at the shape and its size, you have to look at the edges, and you have to pick a color. These activities occupy the same parts of the brain that stop anxiety-related mental imagery from happening.” In the simplest of terms, coloring has a scientifically recognized de-stressing effect.

So, if you are parenting or “babysitting” an anxious, unruly adult in need of a soothing distraction, grab a few markers and sit them down with a coloring book. It’s scientifically proven to replace the stress of adult life with childlike happiness.

Get started on your path to serenity today with a few of our favorite selections.

Your happiness deserves it.

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YSHS Students Turn Cookbooks into Scholarships

Students at Byimana Lycee des Sciences

In addition to memorizing vocabulary words, conjugating irregular verbs, and learning the subtle differences in pronouncing è and é, the French students at Yellow Springs High School (YSHS) in Ohio also plan and execute an annual French Café fundraiser. Proceeds from this dining and entertainment experience fund scholarships at the Byimana Lycee des Sciences in Gitarama, Rwanda.

The Byimana School of Science houses and educates 900 of the best and brightest Rwandan students in six grade levels (learn more). Each year since 2009, the YSHS French Café event has raised enough money to fully fund two high school scholarships for Rwandan students.

This year, as part of a project based learning initiative, students were tasked with developing a new product to sell at the French Café event. After a bit of brainstorming, students decided to create and print a French/English cookbook. Over the coarse of the year, students selected recipes, divided into teams, prepared the food, photographed their dishes, and designed the page layouts for the cookbook. They even shot and edited cooking videos for each dish and created a website.

This Spring, French teacher David Smith emailed us when he received the proof copy of his students’ work.

Cookbook cover

The finished product

“We really dug in back in the fall to find the best option for printing our cookbook. The students considered them all and decided lulu.com was the best choice. But we just didn’t know, until our proof copy came this weekend, how it would really look. You should have seen the faces of my students this morning! The comment was invariably: ‘Wow! Oh my gosh, it doesn’t look like it was made by students! It looks like a real cookbook!’ I can’t tell you how happy I am with how this is turning out.”

We contacted Mr. Smith following this year’s fundraiser for an update. We were delighted to hear this project was a success:

“The cookbook has been a real hit and raised lots of money. Our French Café has typically raised enough for two full scholarships, but the addition of the cookbook sales raised that to three. In fact, we raised enough to provide a student with a full scholarship all the way through high school. Now, not only will high school be possible for this student, but there is a near 100% college placement rate from the Byimana school, with a great chance of a partial or full college scholarship. Someone’s future has really been changed for the better.”

We were excited to hear about the success of a project combining self-publishing and project based learning. The YSHS French students came up with a creative solution to a real world problem and, in this case, changed a student’s life. Bravo!

 

To share your PBL self-publishing experience, email us at pr@lulu.com.
To view the recipes and cooking videos produced by the YSHS French classes, go to ysfrenchcookbook.weebly.com.
Learn more about project based learning.

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