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Lulu Publishes Augmented Reality Art Book

arbook_2Do you remember being fascinated by pop-up books as a child? Or, maybe you discovered them as an adult and wondered where they’d been all your life. Pop-up books have a long, historical tradition going back several hundred years. The best ones feature elaborate artwork combined with clever paper cutouts to lift a story beyond the printed page.

Recently, the Center for Contemporary Art (CoCA) in Seattle, WA, took pop-ups a step further by applying augmented reality to print books. Yes, you heard that right: print and digital work hand-in-hand to create a new visual experience in the CoCA Pop-Up (AR)t book, a 48-page book published with Lulu. The book features beautiful contemporary art, and with the aid of a smartphone or tablet, the artwork jumps from the page into virtual reality.

CoCA aar_book1rtists displayed their original works in a gallery in the museum, where visitors could scan their devices over the pieces themselves and experience the magic of the 3D popup. The printed book reproduces the contemporary  art gallery’s ima ges allowing you to view both the printed artwork and experience it in 3D. Using an app found in the Apple and Google Play stores, users scan their device over the page, and a 3D image springs to life. On one page, a ghost floats eerily above the page; on another, a tree appears to grow straight out of the book. The Pop-Up AR(t) book is a fantastic example of augmented reality, and CoCA found a unique way to combine printed art and language traditions with technology to create an immersive user experience.

CoCA specializes in the development and advancement of contemporary art, and their innovative projects take art beyond the canvas and page. Their wide range of books, published with Lulu, expand on this idea and present new concepts to the world. The Pop-Up AR(t) book takes recent contemporary works from a variety of artists and presents them in a way that no other published art book has done.

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Available in the Lulu bookstore

Publishing with Lulu gave CoCA a platform for reaching artists around the world with their innovative artwork and project. As a platform for publishing freedom, Lulu gave CoCA the tools to create one of the first AR art books. With Lulu, your creativity knows no limits: from a coloring book to a 3D reality book, you can create projects that are only as limited as your imagination.

Also available in hardcover.

High School Writers and Artists Team Up to Publish Anthology

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Foreign Visions, a new anthologyfeatures short stories and artwork from 25 students at Foran High School. The paperback book, published using the free online publishing tools at Lulu.com, contains 17 short stories and accompanying artwork. The stories were penned by students in Rick Raucci’s Creative Writing class. The artwork was created by students in Meghan Hudson’s Advanced Drawing/Painting and AP Studio Art classes.

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Foreign Vision’s writers and artists

 

This is Foran High School’s first published book and Raucci said he couldn’t be prouder of the students who contributed the material and worked tirelessly to publish the book. Students in his creative writing class worked throughout the 2015-16 school year on various types of writing spanning multiple genres.

Raucci pitched the idea of an advanced writing class that would produce a book of short stories. With a grant secured to cover initial costs, Raucci got approval to move forward with the pilot program, working with 11 high school seniors who were recruited for the first year’s class.

“They were students selected based on their writing ability in the hopes of creating an authentic authorship experience,” Raucci said. The class began with students studying the importance of writing techniques such as setting, dialogue and plot development. “Even the smallest of details can change the story,” Raucci said. “How does age, for example, affect how a person will speak?”

Each student wrote three short stories, working with artists from Hudson’s class: In one round the writers had to write a story based on artwork supplied by the illustrators. The stories were then distributed to a panel of judges to rank. The top scoring pieces were selected for publication. “Everyone got a story published and there are a few students with two stories,” Raucci said.

As part of this project, students honed writing, editing and revising skills. They also got a taste of professional life by working on a deadline, receiving constructive criticism and incorporating recommended changes to their project. “They got the full authorship experience,” Raucci said.

For the art students, it was a chance to work as they might on a job.“For my student artists, this book is a unique opportunity to bridge classroom learning to real-life learning,” Hudson said. “Student authors and artists paired up for this collaborative effort, which allowed my artists to work with a ‘client’ rather than making art for themselves.

Hudson said that when another stakeholder’s opinions and input are entwined in the creative process, it changes the game for the artist. “This was an exciting challenge for both the authors and artists,” she added.

Lulu is a self publishing company, but that doesn’t mean the student writers didn’t have to meet tough standards. The manuscript required several revisions to meet distribution requirements, but students didn’t balk. They were eager to put in the extra work with some students even working weekends to get the completed manuscript revised in time.

The original idea was that the class would be self-sustaining. Students developed a marking plan to sell the books for $20. Before the first shipment of books were even delivered, students had sold more than 300 copies. “Not only were we able to replenish the grant funds, we were also able to give away scholarships to students,” Raucci said, noting that three $500 scholarships were awarded at the end of the school year.

Principal Max Berkowitz said he looks forward to the continued success of the class. “Advanced Creative Writing provides students a unique and rigorous experience while allowing them to take ownership over their learning,” Berkowitz said. “The opportunity for our students to become published authors has been an exciting and proud experience for the entire school community.”

foreign-visions-bookcover“This is a huge accomplishment for our students to have published work at this level of their education,” said Hudson. “They are thrilled to see their work in print.”

Foreign Visions’ is available in both paperback and eBook formats and can be purchased in the Lulu bookstore as well as all major online retailers including Amazon and Barnes and Noble.

More About Project-based Learning

Student Publishing with Lulu

Students Publish Guide for All Cool Kids

YSHS Students Turn Cookbooks into Scholarships

Lulu Academy: Enroll Today

Video Tutorial: How to Publish a Paperback Book

Getting to Know Lulu CEO Nigel Lee

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“This is a truly amazing team and a truly amazing company. When I look at Lulu, I believe that it’s time to stop referring to what we do as self-publishing. It’s really independent publishing for independent authors and creators. The real difference is in who reaps the reward for creating. At Lulu, creators benefit, not the corporation. We are on the right side of history and we are setting out to prove it.” – Nigel Lee

Nigel Head ShotNigel Lee, Lulu CEO recently spoke at the Book Manufacturers’ Institute (BMI) Management Conference in Wild Dunes, South Carolina. These excerpts are from a follow-up interview that appeared in ShelfLife, the Book Manufacturers’ Institute newsletter (Vol 11, Issue 2).

BMI:  Your team wants to make content creation and consumption a simpler and more rewarding experience for people around the world. Lulu.com is available in six languages: English, French, Spanish, German, Italian and Dutch. How did you so successfully get the word out about how Lulu.com could help writers and authors?

Nigel Lee: The key to the success of any business idea is that it has to solve a problem. Lulu.com solved a problem and was the first to bring the solution to a global audience. The problem was a simple one. It was traditionally very difficult to get a book published. Most publishers operated (and still do!) based on a profit censorship model. They  would only show interest in titles they felt would make them money. This resulted in millions of voices not being heard, millions of books not being published. Given the inherent costs of publishing, traditionally publishers would then take the lion’s share of all profits generated by a title.

Lulu.com reversed this model entirely. Lulu.com accepts all titles, within the boundaries of the law. The author retains all ownership and control and keeps up to 90% of all profits. Lulu.com proliferated this model via the Internet. Given the disruptive and much needed model Lulu.com offered and the fact that Lulu was first to market allowing authors to engage directly and simply with just a web browser, Lulu.com grew very quickly. Lulu continues to be successful based on the core principles of the original business idea.

Key to Lulu.com’s success is the continued ability to understand its customers and react accordingly. The launch of Glasstree Academic Publishing later this year is a clear example of listening to our customers and developing a business to serve their needs directly.

BMI: What role has your comfort with technology played in your professional success?

Lee: Technology is simply a tool, like a shovel or a fork. Using the latest tools available has been a constant in the evolution of our species and I’m born of a generation that is perfectly comfortable with the increased pace of such developments. My personal success has come from an ability to articulate the value of a technology to the audience who can benefit from it.

BMI: You are known for welcoming disruption and challenging the status quo. Why do you think this is necessary and important for businesses seeking transformation?

Lee: I prefer the term ‘breaking orthodoxy’ rather than disruption. Breaking orthodoxy is critical to building businesses that solve problems. You have to think about doing things in a different way, a better way. The bigger the problem, or the more exploitative the existing model, the greater your likelihood of being disruptive will be when breaking that orthodoxy

BMI: We very much admire Lulu Jr., the program that allows children to become published authors, encouraging creativity, strengthening literacy and building self-esteem. Tell us more about this initiative.

Lee: Lulu Junior is based on a simple premise that children learn most while writing and not while reading. Fostering creativity and writing in young children is a powerful way of growing their cognitive abilities across all disciplines. That we are able to provide ways in which to stimulate child development is just a very worthwhile thing to do.

BMI: Why is Lulu’s sponsorship and involvement in the Lulu eGames at North Carolina State University so important to you and your team? How do they promote entrepreneurship and innovation?

Lee: Lulu is an entrepreneurial company. Entrepreneurship is the life source of any economy and therefore society; however, the development of these skills is often overlooked in higher education. NC State is a very forward thinking university that recognized the value of developing entrepreneurial skills. Being part of this initiative gives Lulu the opportunity to contribute to society and promote entrepreneurship beyond the walls of its own organization. As a certified B-Corp company, we are deeply committed to doing everything we can to make the world a better place and this is a key part of that endeavor.

BMI: Speaking of innovation, if time and money were no object, what “invention” or change do you think could make the most difference for two of your passions – children and their opportunities for a quality education?

Lee: We need to see ourselves as a single society. To understand that the key to addressing all of our challenges and inequalities is the ability to act in unison. Technology is accelerating this evolution. The internet is making the world a smaller place everyday. We are no longer blind to the inequities of our society and the damage caused by tribal instincts for power and control and the fight over regional scarcity of resources. Every child has a right to basic human necessities; health, clean water, food, shelter, education and love. At a certain moment in time we will recognize that this is the key to our future as a race. The day we recognize it isn’t acceptable for more than 60 million children to have no schooling will be the day my dream starts to come true. This number has halved in the last 16 years, but will take an estimated 70 more years before the number is even close to zero. Technology has an incredibly important role to play, if companies are willing to play their part in making the world a better place.

Want to know more?

Follow Nigel on LinkedIn and Twitter (@blindfoldzebra)

Have a question for Nigel?

Is there something you would like to know about Lulu or Glasstree Academic Publishing?  Submit your questions to pr@lulu.com. Enter Question for Nigel in the subject line. Your question could be answered in a future article.

Summer Success Summit: Students Publish Guide for All Cool Kids

Tell_Your_Story_NarrowJuly’s Summer Success Summit at Shady Oak included the subtitle “formula for a happy, motivated child.” I have frequently taught high school students a similar program on the secrets of achievement, but this year I thought, “Why make kids wait until high school to learn principles they would need all through life?” So this summer I brought the training to late-elementary and middle-school students.

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2016 Summer Success Summit Attendees

I also wanted to incorporate a hands-on project to instill the principles through practical application, while providing an opportunity for fun learning. Since the love of stories knows no minimum age—and kids this age are highly vulnerable to “everyone knows more than I do” anxieties—I decided to have them create a book as a group project, a book that would give them the opportunity to share their knowledge with others.

The students loved the idea. We started with two questions:

  1. What do successful people think?
  2. What do successful people do?

I wrote down every answer the kids gave. Each day thereafter, I taught a new concept and had everyone share more ideas to incorporate into the book. The students quickly took charge and came up with fifteen success strategies:

  1. Practice, practice, practice to achieve your dreams
  2. Be open-minded and think outside the box
  3. Believe in your own ideas
  4. Be patient, stay focused, and use your time wisely
  5. Stay healthy
  6. Surround yourself with positive people
  7. Set clear goals and make clear plans for moving toward them
  8. Let your mind wander and appreciate where it takes you
  9. Take risks—that’s the only way you’ll find opportunities
  10. What you think about, you bring about
  11. Know your strengths and compensate for your weaknesses
  12. Ask for help when you need it
  13. Remember, enthusiasm and passion are the keys to success
  14. Work smarter, not harder. Whatever you do well, do lots of it
  15. Help others get what they want, which is also the best way to ensure you get what you need. Always be a team player

With the outline complete, students divided into four teams based on individual strengths: Writers, illustrators, layout editors, and final editors / publishers.

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Authors, illustrators, and editors hard at work

Meanwhile, I researched professional self-publishing services to find one that would meet our needs. Lulu.com got the job after the CEO sent a personal response to my LinkedIn inquiry. From the beginning, Lulu was 100 percent behind the project and always ready to support us.

Back at Success Summit, our writers put each concept into an 18 to 36-word summary. One example:

Be enthusiastic and passionate, they are the keys to success. Focus on your goal. You have to want it more than anything because success doesn’t just happen.

After that stage was finished, the whole group reviewed the content and brainstormed illustration ideas for each concept. The illustration team then planned and sketched pictures for each concept and the title page. The resulting pages were distributed among the entire group for coloring.

The completed illustrations and text for the pages were passed to the layout-editing team, who created mock-ups for the final pages by sizing and arranging pictures and wording. They ordered the pages and prepared a collection of contributor bios that were entered into a computer along with the page images.

Lastly, the final editors reviewed the manuscript and wrote up a publishing plan including desired book size, paper type, and cover designs; and uploaded it to our “end publishers” at Lulu.

All the kids whWhat Every Cool Kido completed Success Summit are convinced they are great writers and are ready to continue authoring books. Who knows how many of their names will appear on bookstore shelves over the next twenty years?

What books could your students write as they develop new ideas from your curriculum?

Our book, What Every Cool Kid Deserves to Know!, may be ordered directly from Lulu. Please post a review and watch for our book on Amazon and other online bookstores.

 


About the Author

Debbie Elder co-authored the 2013 best seller Against the Grain. She followed this in 2014 with the bestselling Share Your Message with the World. Over the course of her career she has developed courses for teaching behavior management techniques for classrooms and corporate employees as well as courses to teach life skills students need for success. Upon urging from her student’s parents she opened a school for 6th to 12th graders which eventually lead to the opening of 15 additional schools nationwide. Debbie recently returned to her passion and is now working with elementary students at her school Shady Oak Primary, located in Richmond, Texas. For more information about her after school program, see Set Them Up for Success – The Homework Hangout.


More About Project-based Learning

Student Publishing with Lulu

Students Publish Guide for All Cool Kids

YSHS Students Turn Cookbooks into Scholarships

Lulu Academy: Enroll Today

Video Tutorial: How to Publish a Paperback Book

B Better Than Yesterday: Lulu Achieves B Corporation Certification

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Lulu is proud to announce we recently received certification as a B Corporation, making Lulu the first online publishing company to achieve B Corp status. This prestigious designation is awarded to companies that harness the power of business by observing higher standards of performance, transparency and accountability to solve social and environmental problems.

Lulu pioneered the sharing economy when it introduced free online publishing to the world. “Lulu’s original intent was to remove barriers to publishing so that all authors could tell their story and profit from their knowledge. Little did we know, the print-on-demand business model we developed would eventually save millions and millions of trees from being turned into books no one wanted,” said Lulu founder, Bob Young.

Young refers to recently released statistics stating that approximately 40% of all books printed by traditional publishers will not be sold. Instead they will be returned by retailers and pulped. This means that hundreds of millions of books are being printed, shipped, shelved, returned and pulped each year. About 13% of the paper in every book you buy is composed of recycled paper generated by this pulping process. The remainder comes from our forests.

Lulu’s business model prevents this horrendous waste of natural resources through use of print-on-demand technology. Books ordered from the Lulu bookstore are printed when they are purchased, using certified sustainable paper products and are shipped directly from the printer to the buyer – further reducing Lulu’s, as well as our authors’ and their readers’ carbon footprint.Lulu Loves Trees header

“We always knew that Lulu was environmentally friendly, but as we worked through the B Corp certification process, we learned of the additional impact we can make each day through fair business practices and community involvement,” said Nigel Lee, Lulu CEO.

To encourage greater community involvement, all Lulu employees are granted three paid volunteer days per year to help others in their communities. Employees can participate in Lulu sponsored group activities or share their skills with organizations close to their hearts.

“Lulu is committed to improving our B-Corp scores,” Lee continues. “By trying a little harder each day to achieve this goal, we will make the world better today than it was yesterday. We do that one story, one tree, one classroom, one community, and one paid volunteer day at a time. It’s part of our story. What’s yours?”

View Lulu’s Impact Report

 

About B Corp

Certified B Corporations meet rigorous standards of social and environmental performance; legally expand their corporate responsibilities to include consideration of stakeholder interests; and build collective voice through the power of the unifying B Corporation brand. Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward one unifying goal: to redefine success in business.

About B Lab

B Lab is a nonprofit organization serving a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. Learn more bout B Lab.

 

B Corp Update: Sooooooo Close!

best-for-the-world“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.”

Rose Marcario, CEO of Patagonia

At Lulu we actively strive to make a positive impact on society and the environment – one creator, one creation at a time. We provide free tools for authors to tell their stories, children’s book-making kits to encourage creative learning, and tools that transform digital imagery into art. Better yet, we do all of this using print-on-demand technology that reduces waste and preserves our natural resources

It would be easy to simply stop there. We could sit in our comfy offices in Raleigh, NC, pat ourselves on the back, and call it a day. Instead, we decided to prove we were making a difference. This past February, Lulu was accepted as one of four local businesses to participate in North Carolina State University’s (NCSU) B Corp Clinic.

To achieve B Corp certification, businesses must prove they are:

  • Good for Workers
  • Good for the Community
  • Good for the Environment
  • Good for the Long Term
  • Good to the Core (establishing an innovative business model)

To reach certification, Lulu must score at least 80 out of 200 possible points. Our initial score was 37 points. That may not sound very impressive, but that score represented 37 reasons why Lulu is extra awesome.

By April we had increased our B Corp score to 66.5 points, due in large part to a diligent team of MBA students from NCSU and Duke University. In May we submitted our application for review and we are pleased to announce our current score is 79.6 points. Sadly, the B Corp review board does not round up, but we are working to further increase our score to blow through the minimum threshold of 80 points.

Lulu’s current initiatives include:

  • Reviewing vendors to ensure best employment practices.
  • Ensuring print partners use only sustainable FSC certified paper
  • Auditing waste and recycled material
  • Tracking utility usage
  • Developing collaborative work spaces
  • Writing policies for employing interns

We are also pleased to report that Lulu employees are making good use of their corporate volunteer days. Many employees have used their days to support favorite groups and charities. We have also had teams of Lulus work together on larger efforts.

We may be sitting on a C+ score, but you can be assured Lulu will soon be listed on the B Corp honor roll. Stay tuned. For more information on B Corp certification:

http://www.bcorporation.net/
http://www.ncbcorps.org/

Habitat

Habitat for Humanity

 

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Susan G. Komen Race for the Cure

 

 

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Renata from Italian Support at the Habitat ReStore

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Luise from German Support at the Habitat ReStore

 

We Are Orlando: Stories Lost

We are OrlandoLulu was founded in 2002 to provide a better way to publish books. Our goal was to tear down the barriers that prevent people from sharing and benefiting from their stories, experiences and knowledge. Fourteen years later, nearly one million authors from all walks of life and nearly every country on the planet have written and published their stories on Lulu.

It is our belief that we all have common stories of struggle and perseverance, stories of defeat and victory despite the odds, as well as stories of faith, family, and love. When shared, our stories help us see our similarities and understand our differences. They bring us together through a universal desire for a safe home for our families, plentiful food, clean water, loyal friends, and hope for a happier future. Our common stories are the glue bonding us together into a human tribe.

This past weekend, 49 LGBT people were murdered in an Orlando nightclub. 53 others were injured. The lives of the victims’ families and their innumerable friends will be forever changed – as will those of the shooter’s family. How many stories came to an end that night? How much knowledge did we lose? How will our human tribe heal and come back together?

In the wake of these events, Lulu continues to believe that there is a better way. Our collective stories tear down the barriers that separate me from you, us from them, ours from theirs, the familiar from the strange – but only if we are willing to hear and learn from them. By passing along our knowledge and telling our stories we truly come to know each other, appreciate love in all its glorious forms, and cherish the diversity of our human family.

With profound sadness, the Lulu family mourns the loss of these lives. Our thoughts and prayers go to the families, friends, and survivors of this tragedy. Most importantly, we send our love to Orlando and the LGBT community. Although the world seems to be a little less beautiful today, we have faith that a tragedy can be transformed into a story of hope and love.

Tell your story.

Change the world.

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