News

Self-Publishing Book Expo Recap

This past weekend, Lulu.com was proud to once again be a sponsor of the Self-Publishing Book Expo (SPBE), which is now in its sixth year and was held in New York City. Originally created for authors considering self-publishing as an alternative to traditional publishing, the expo has expanded and now features lectures, panels and workshops targeting both novice and experienced independent authors.

This year, two members of our team and a Lulu.com author participated in panel discussions throughout the day. Dan Dillon (Product Marketing) led discussions on Team Building, Advanced Marketing and participated in the Ask an Expert panel. While Dan was sharing his expertise, I manned the exhibition booth and moderated the Formatting panel discussion. Even more exciting, Lulu.com author Pascale Kavanagh, author of Fish Tails & Lady Legs, was a featured speaker in the Romance Authors’ workshop.

The State of Self-Publishing

Recently, Bowker issued a report on the state of self-publishing, analyzing ISBN data year over year to identify changes in the number of print and eBooks published by the top self-publishing platforms. And guess what? Self-publishing isn’t going anywhere.

“Our general conclusion is that self-publishing is beginning to mature. While it continues to be a force to reckon with, it is evolving from a frantic, wild-west style space to a more serious business,” said Beat Barblan, Bowker Director of Identifier Services. “The market is stabilizing as the trend of self-publisher as business-owner, rather than writer only, continues.”

A few key takeaways from the report:

  • Screen Shot 2014-11-06 at 11.09.33 AM

    Bowker Report

    Self-published titles jumped to more than 458,564 in 2013, increasing by 17 percent over 2012 and 437 percent over 2008.

  • Printed titles were up, as well. Specifically, increasing by 29 percent over 2012, indicating the format remains popular amongst authors and readers, alike.
  • The industry continues to be led by a handful of self-publishing service companies, with over 75 percent of self-published titles being brought to market with support from just three companies: Lulu.com, Smashwords and CreateSpace.

Plus, not to toot our own horn, but Lulu.com was the only self-publishing company to remain ranked in the top three when you compare ISBN output from 2008-2013 across total print and eBooks, just print books and just eBooks. Alright, maybe we’re tooting our own horn just a little bit.

The picture this data paints is very exciting for the future of the self-publishing industry and the team at Lulu.com is thrilled to be on the leading edge of the direction the industry is moving.

Lulu.com’s Fall Conference Line-up

We’re hitting the road this fall! Dan Dillon, our resident product marketing extraordinaire, and Glenn Hunt, self-publishing guru and Lulu forum moderator, will be speaking on three panels at the upcoming Self-Publishing Book Expo. Additionally, Lulu’s founder and chairman, Bob Young, who works to keep Lulu and the industry at the front of digital disruption and innovative, will be speaking at three key digital conferences this fall.

The upcoming events include:

  • All Things Open – October 22, 2014 in Raleigh, NC
    • Speaker: Bob Young
    • Topic: So You Want to Start an Open Source Company?
  • Free Software and Open Source Symposium (FSOSS) @Seneca College – October 23, 2014 in Toronto, Canada
    • Keynote: Bob Young
  • Internet Summit – November 12, 2014 in Raleigh, NC
    • Featured Speaker: Bob Young
  • Self-Publishing Book Expo – November 15, 2014 in New York, NY
    • Speakers: Dan Dillon and Glenn Hunt
    • Session: Team Building – With a wealth of new resources at your disposal, deciding if you need a team (and who should be on it) has become a much simpler process. In this session you’ll learn from the pros and from fellow authors, where you can go it alone, when and where you might need help and how you can find it.
    • Advanced Marketing – More experienced authors will gain even greater knowledge of marketing techniques that will help boost sales. Topics covered in this session will include, how and where to advertise, targeted bookstore promotions, blog ads, reading groups, how to reach libraries and librarians and how to create and upload a book trailer.
    • Formatting: One of the many advantages of self-publishing is having the power to choose which format to present your work. Hardcovers, paperbacks, eBooks, audiobooks are all viable options depending on your audience and your level of expertise. Join this informative session to learn all you need to produce a book in the right format for you.

Come check us out!

Make a Vote for Yourself: The Best Book Award Opportunities

2010_nba_winnerOne of our authors recently shared quite a long list of awards for self-published authors. Her action inspired us to qualify that list and find the best awards where our authors can submit their books for consideration. We’ve compiled that list for you and attached it here. It includes information on award deadlines, fees, contacts, when it will be announced and information to help you determine if your book will qualify (like publication dates).

We love the books you create – you’ve poured your heart and soul into them (never mind the countless hours) and we want to make it easier on you to have your hard work recognized.

Our qualification process was based on three primary pieces: currently accepting submissions, valid opportunity for independent authors and ensuring the award carries some weight and weren’t just a scam. Unfortunately the third part disqualified many on our list, as is seems there are (sadly) several companies that just host book festivals/awards to make a profit. For an interesting read, you should check out “Awards Profiteering: The Book Festival Empire of JM Northern Media” from the Writer Beware blog.

Most of these submissions are really easy – there are no long submission forms to fill out. Essentially, you submit a nominal fee and send your book in for review. Your work will stand for itself and hopefully will be recognized as the crème de la crème.

Our list of awards is extensive, but let us know if you are aware of others, what your experience with these awards has been and if you’ve taken home awards for any of your books.

We hope to see your book win soon!

Download the complete award list here.

What’s New at Lulu.com?

Over the past few months, we’ve been focusing on ways to make Lulu.com an easier, more engaging experience for authors and shoppers alike. You’ll notice that as of today Lulu.com has a brand new look and feel, which has been developed with the goal of streamlining your experience. The new Lulu.com will help you connect with the tools or books you’re looking for faster. Here’s how:

  • 0814_Website_Rollout_Header_ENBookshelves on the logged out landing page will be continuously updated to highlight Lulu.com books to readers looking for a specific genre or book based on time of year.
  • If you need help, services and forum discussions are available from the page you’re visiting, putting help at your fingertips.
  • The book builder tool shows you the exact cost of the book you’re publishing as you build it so you can better understand your money making potential.

Want to learn more about our new look and features? Check out our latest Prezi which walks through the new site. So, take a look around the new Lulu.com and let us know what you think! Leave a comment for us on our Facebook page or tweet us with the hashtag #NewLuluDotCom.

Tearing down the wall! Lulu now offers new print packages to fit everyone

POD_Launch_600x315

When Bob Young, Lulu’s founder, tore down the barriers to bringing a book to market, he knew millions of people would benefit. Since Lulu.com made its debut more than ten years ago, people from every corner of the globe have created works for every reader in every genre.

  • Fiction writers have found and delighted new audiences.
  • Memoirists have left important legacies.
  • Educators have removed obstacles to knowledge.
  • Physicians have shared life-saving research and information.
  • Biographers have celebrated fascinating lives.
  • Entrepreneurs have launched and grown new businesses.

That’s just a fraction of the list. Here at Lulu.com, we’ve satisfied just about every possible reason a person can make a book.

And now we’re tearing down another wall: the final barrier to flexibility and control. Today, Lulu.com is offering new, lower priced print book options. You can now choose from Premium, Standard and Value to fit your every book-making need.

Premium books are hard cover with an optional dust jacket. These books can have image wrap or linen wrap covers, offering you the choice of six linen colors as well as foil stamping for the spine (three color options there, too). You can also choose white or cream paper options. Our Premium line also includes books with photo quality color or black & white interiors. These books provide the highest quality possible and options that have never been available in a print on demand offering until now.

Standard books are soft cover, available as perfect bound, coil stitched or saddle stitched. These books have bookstore quality color or black & white interiors. Many of our Standard book options are eligible for distribution, and all of them can have bulk discounts applied.

Value books are soft cover available as perfect bound only. They are available with color or black & white interiors. These books are not currently eligible for distribution or for bulk discounts. As the name suggests, the main advantage of our Value line is lower cost. The Value line books are comparable to what you’ll find if you shop around before deciding to use Lulu.com.

All of these product lines come with lower pricing, so you can increase your earning potential or pass the savings on to your readers. And not to worry: We’ve preserved the high quality you love in all of our books.

To make choosing the right print book option as easy as possible, we’ve created a free Book Builder tool to guide you through the book creation process. Go to the Book Builder, try it out, and let us know what you think! Also, from now until April 24th save 15% on your order when you publish a Standard or Premium print book with Lulu.com (use discount code: SAVE15 at checkout).

New and Improved: Lulu now offers Kindle, Kobo and More

large

Alright, we’re just going to cut to the chase: Lulu authors may now distribute their Lulu eBooks to both the Kindle and Kobo eBookstores. That’s right, upload it once and sell it everywhere – and, by the way since we’re talking about awesome news, our print book distribution service is Free!

Now with Lulu, authors have a single, free and simple method for getting all of your books into as many distribution channels as possible. No more need to publish your books in multiple places. With Lulu, you can sell what you love everywhere.

To make this even better, when you choose the Kobo and Everything Else distribution option, your eBook will be made available for purchase on eBook retailer sites in the Ingram network includinhttp://www.lulu.com/blog/wp-admin/post-new.phpg Kalahari, Booktopia, Baker & Taylor, Gardners, Oyster Books, Sainsbury’s and others – not to mention a long list specialty eBook retailers from around the world.

IMPORTANT NOTE: We are not yet able to offer Kindle and Kobo distribution options to authors residing in Australia.

New eBook Pricing and Manage Distribution Pages

mediumAs part of this release, we have redesigned the Manage Distribution page and the pricing step in the eBook publishing wizard. Authors may now enter a retail price and then choose the retail sites (distribution channels) on which they want to sell their books. The retail price, distribution fees, Lulu commission, and creator revenue are clearly displayed for each channel.

How do I get my previously published eBook in the Kindle and Kobo Stores?

If your eBook is already in distribution, simply click the Manage button next to the project title, add the Kindle and Kobo options, and save your changes. Since your eBook previously passed the Lulu QA Review, we will pass it directly to Ingram for distribution into their network. You eBook will, however, be subject to each retailer’s review procedure before being made available for purchase on those sites.

IMPORTANT NOTE: If your eBook is already published through Kindle Direct or available for purchase on Amazon.com, you may not distribute a duplicate copy to the Kindle Bookstore. Doing so will violate both the Lulu eBook distribution terms and your Amazon agreement.

New Sell Page Design

Intensive studies and user feedback indicate that people really like the Lulu site, but the most important question of all “How much money will I make?” is not readily apparent. To help answer this most important of questions, we have redesigned the Sell page to provide an at-a-glance summary of Lulu’s distribution options, services, tools, and retail pricing examples for both print and eBooks in distribution. It’s glorious!

Other Improvements

  • eBook Title Capitalization Validation. 

One of the most common causes for our QA team rejecting an eBook is that the author did not follow proper capitalization rules for their title. This new feature alerts a creator a title does not meet these capitalization rules, so that it can be fixed on the very first step.

  • Select Between Previously Used Publisher Names.

When an author brings their own ISBN, they must also provide the publisher name that they tied to that ISBN when they bought it. This name is then sent to all of our distribution and metadata partners. To help reduce the number of almost-the-same duplicate publisher names, we have replaced the text entry field with a dropdown that allows a creator to choose a previously used publisher name or enter a brand new one. This list is account-based, and an account without any publisher names will see a blank entry field.

  • eBook Approval Email.

We now send an email to an author when our QA team approves their eBook for distribution to retailers. Previously, they were only notified if we had rejected their eBook. This keeps our authors informed on their eBook’s status, and will help prevent support cases from authors asking for a status update.

  • Edit Price on Manage Distribution Page.

When we gave the eBook Manage Distribution page the same interface as the Price step in the Wizard, we also opened up the ability for creators to edit their eBook’s price on the Manage Distro page. This allows them to manage all aspects of how their book is sold in one place.