HB2 and the Lulu Way


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We welcome everyone. We are Lulu.

Lulu stands for being remarkable. We strive every day to make the world a better place by allowing authors to tell their stories through the free flow of information for the benefit of humanity.

We accomplish this through an inclusive, transparent platform that gives every author –the single parent, the politician, the poet, the entrepreneur, the priest, and the scientist – the opportunity to be heard equally without censorship or bias. We do not make judgments on our authors’ works, nor discriminate based on their content.

These values are at the foundation of our company, and HB2, which was passed in our home state of North Carolina on March 23, stands in direct conflict of the work we do every day to give our authors a voice, to enable their success, and to create a more empowered and tolerant society. As a business, we cannot support any legislative decisions that encourage, promote, or facilitate actions that clearly oppose and oppress our corporate values by marginalizing and degrading people and their stories.

Individual success is achieved by each of us being given equal opportunities that are fueled by empowerment, control, and self-discovery. We reject the actions taken by our elected officials and the timid attempt at back-pedaling we’ve seen this week from the Governor of North Carolina. Instead, we choose to continue celebrating the individuality and experiences that make our company, state, and country a rich, fruitful land where we learn by including those around us rather than alienating any group as an inferior people.

We are equality. We are love. We are embracing.

We are Lulu.


Press Release: Lulu Press Challenges the Economics of Traditional Academic Publishing with the Launch of Glass Tree

gt-logo-squareRALEIGH, NC – <April 12, 2016> – Lulu, the world’s first and largest independent publisher, announced at the London Book Fair the launch of Glass Tree, an online publishing site dedicated to meeting the needs of academic and scholarly authors and communities.

“The knowledge that academics can share with the world is of phenomenal consequence to society at large and the benefit of sharing that knowledge should go right back to the source of its creation – the author, the university, or the academic institution – not into the pockets of publishing houses and their shareholders,” said Nigel Lee, CEO of Lulu Press. “The purpose of academic publishing is to share knowledge in an effort to educate and advance society. Glass Tree is the most ethically correct, sustainable and equitable way to achieve this goal.”

Glass Tree challenges the traditional academic publishing model by placing academics in complete control of their content, accelerating time to market, providing transparency into the works published, and reversing the revenue model to allow academics to realize 70% of the profit from sales of their work.

“For years academic communities have suffered under the exploitation of major publishing houses,” said Daniel Berze, Vice President of Academic Publishing at Lulu Press. “Scholars researched, wrote and edited their work with little, and in many cases no, financial reward. This outdated model will soon change with the introduction of Glass Tree, a new publishing platform from which academic authors can publish, share, and actually profit from their work.”

Glass Tree will provide free tools for book publication, extensive subject matter taxonomies, complimentary promotional tools and free distribution to a global network of online bookstores. Additionally, authors will also have access to an array of competitively priced supplementary services including book editing, translation, peer review and marketing assistance.

Through the use of print-on-demand technology and Lulu’s global network of printers, Glass Tree minimizes production costs resulting in a high-quality, affordable product that can be printed and delivered anywhere in the world in a matter of days rather than months – regardless of the quantity needed.

Most importantly, you as the author control your work. You own your copyrighted material and choose the license under which it is published. You determine the publication date, set the retail price and, as mentioned above, earn 70% of profits from the sale of your work. When discoveries are made in your field that warrant a new edition, you choose when to update, revise and republish ensuring your content is always up-to-date in the ever-changing academic environment.

Berze goes on to say “We are constantly engaging with our academic ambassadors to ensure that the tool we are developing is what they want. Glass Tree will be an academic-centric publishing site that will continue to evolve as the needs of academics around the world evolve.”

Glass Tree will launch in three phases. The first phase encompassing scholarly publishing of books and eBooks will be publicly available in the 3rd quarter of 2016. Publication of conference proceedings and journals will follow.

Both Lee and Berze are attending the London Book Fair 12-14 April at Olympia London. To reach them at the show or to book a meeting, please visit Lulu’s UK Facebook and follow us on Twitter @LuludotcomUK.

Join the revolution, publish and prosper at


About Glass Tree

Since 2002, Lulu Press has enabled authors in more than 225 countries and territories to self-publish over two million publications. With the introduction of Glass Tree Academic Publishing, we bring our print-on-demand publishing expertise to academic communities around the world. At Glass Tree, authors are in control. They own the rights to their published work, set their own retail prices and keep 70 percent of all profits earned from the sale of their work.

Press Release: Lulu Names Martijn Eier Head of International Business Development

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RALEIGH, NC – April 11, 2016 – Lulu, the first and largest independent publisher in the world, today announced that Martijn Eier has joined the Lulu team as Head of International Business Development. Charged with optimizing Lulu’s print-on-demand technology and distribution network, Eier is keenly focused on region-specific enhancements to better serve the needs of the global publishing community.

The identification of dedicated leadership in the European market underscores Lulu’s continued commitment to address customer needs through a robust international growth strategy.

“Martijn’s 20-plus years of experience working in the technology and print-on-demand sectors provides new opportunities for Lulu to pursue ‘smart’ expansion of our print and publishing network,” said Nigel Lee, CEO of Lulu Press. “His multicultural work experience will be of great benefit as we work to tailor the Lulu self-publishing experience to meet culturally specific needs of writers around the world. Lulu is committed to providing proven and advanced alternatives for all authors to share their expertise and experiences with their local communities and readers around the world.”

Pairing Lulu’s 14-year history of challenging the publishing status quo with Eier’s experience in the print and publishing industries positions both Lulu and the international markets for rapid growth and expansion of publishing options.

“In Europe, we are experiencing an ever increasing demand for online, independent publishing. With 35% of our overall business coming from markets outside of North America, we recognize the need to continue breaking down the barriers erected by an industry monopolized by traditional publishers such as Hachette. It is time all European authors have an opportunity to contribute to the region’s rich heritage of literary and scholarly writing,” said Lee.

Eier and Lee are attending the London Book Fair 12-14 April at Olympia London. To reach them at the show or to book a meeting, please visit Lulu’s UK Facebook and follow us on Twitter @LuludotcomUK.

For more information about Lulu and the international markets we currently support, please visit:


About Lulu

Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish over two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books and eBooks for free, then sell them around the world via multiple channels. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits.

Be Our Guest (Blogger)

Be Our Guest


You need a platform – we have that.
You want to reach a wider audience – we have that, too.
You have a story to tell – so tell it.

Lulu is throwing caution to the wind and inviting our authors to become Lulu bloggers. After all, who knows more about self-publishing than self-published authors? You get to share your knowledge with a broader audience while promoting your work. We get to show the world that Lulu authors are among the best writers on the web.

Send your story pitch to Your pitch should include:

  • An introduction: Who are you?
  • Relevance: How does your proposal fit with our existing audience?
  • Topics: What do you propose to write about?
  • Value: What benefit will readers get from the article?

Your pitch should not be a bulleted list, nor should it be an epic love poem in long form. This is the one piece of your writing we are guaranteed to read, so keep it brief, to the point, and grammatically correct.  For more information on writing an effective pitch, see: Pitch Perfect: Pitching a Guest Post.

Here are some ideas for articles, but don’t be limited by what you see here. Originality will be rewarded.

What do you know? What have you learned? What would you tell a new author? What should an author avoid? How do you feel when your words arrive in the mail as a book? What new technologies help you stay organized? How do you research your characters and locales? What do people say when they recognize themselves in your book? How many times do you write, rewrite and rewrite again? Got any funny stories? How do you effectively edit your own writing? How do you find trustworthy publishing services? Whose dreams are you making come true?

You can be assured that all pitches will be read and responded to by our team.

We look forward to hearing your ideas and working with you to expand your audience.

Guest Posting Guidelines

YSHS Students Turn Cookbooks into Scholarships

Students at Byimana Lycee des Sciences

In addition to memorizing vocabulary words, conjugating irregular verbs, and learning the subtle differences in pronouncing è and é, the French students at Yellow Springs High School (YSHS) in Ohio also plan and execute an annual French Café fundraiser. Proceeds from this dining and entertainment experience fund scholarships at the Byimana Lycee des Sciences in Gitarama, Rwanda.

The Byimana School of Science houses and educates 900 of the best and brightest Rwandan students in six grade levels (learn more). Each year since 2009, the YSHS French Café event has raised enough money to fully fund two high school scholarships for Rwandan students.

This year, as part of a project based learning initiative, students were tasked with developing a new product to sell at the French Café event. After a bit of brainstorming, students decided to create and print a French/English cookbook. Over the coarse of the year, students selected recipes, divided into teams, prepared the food, photographed their dishes, and designed the page layouts for the cookbook. They even shot and edited cooking videos for each dish and created a website.

This Spring, French teacher David Smith emailed us when he received the proof copy of his students’ work.

Cookbook cover

The finished product

“We really dug in back in the fall to find the best option for printing our cookbook. The students considered them all and decided was the best choice. But we just didn’t know, until our proof copy came this weekend, how it would really look. You should have seen the faces of my students this morning! The comment was invariably: ‘Wow! Oh my gosh, it doesn’t look like it was made by students! It looks like a real cookbook!’ I can’t tell you how happy I am with how this is turning out.”

We contacted Mr. Smith following this year’s fundraiser for an update. We were delighted to hear this project was a success:

“The cookbook has been a real hit and raised lots of money. Our French Café has typically raised enough for two full scholarships, but the addition of the cookbook sales raised that to three. In fact, we raised enough to provide a student with a full scholarship all the way through high school. Now, not only will high school be possible for this student, but there is a near 100% college placement rate from the Byimana school, with a great chance of a partial or full college scholarship. Someone’s future has really been changed for the better.”

We were excited to hear about the success of a project combining self-publishing and project based learning. The YSHS French students came up with a creative solution to a real world problem and, in this case, changed a student’s life. Bravo!


To share your PBL self-publishing experience, email us at
To view the recipes and cooking videos produced by the YSHS French classes, go to
Learn more about project based learning.

More About Project-based Learning

Student Publishing with Lulu

Students Publish Guide for All Cool Kids

YSHS Students Turn Cookbooks into Scholarships

Lulu Academy: Enroll Today

Video Tutorial: How to Publish a Paperback Book

Facebook CEO resolves to read 26 books in 2015

Could yours be one of them?


Mark Zuckerberg, founder and CEO of Facebook, is known for his ambitious New Year’s resolutions. Last year he learned to speak Mandarin. In past years he became a vegetarian (except for animals he killed himself), made an effort to meet a new person everyday (who was not a Facebook employee), wrote a thank you note everyday, and wore a tie every day (well, this one isn’t as extraordinary).

This year’s resolution, announced on January 2nd, is as equally impressive. “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies”

He is also challenging all Facebook users who like his A Year of Books page to read the same books in the same time period. The page invites everyone to “read a new book every two weeks and discuss it here…. Suggestions for new books to read are always welcome.”

As of this writing, A Year of Books has received over 225,000 likes and Amazon announced that the first title to be read, The End of Power by Moisés Naím has already sold out. Lucky for us, print-on-demand books never sell out!

We are encouraging all non-fiction authors who specialize in cultural writing, belief systems, history, or technology, to tell Mr. Zuckerberg about your book.

It’s easy to do

  • Visit the Facebook page, A Year of Books and click the Like button to join the group.
  • Pitch your book on the page. Tell Mr. Zuckerberg how your book will help him learn about different cultures, beliefs, histories and technologies. Think of this as your 30-second elevator speech and don’t forget to include a link to your book to make it easy to find.
  • Tell your fans, friends and family that you’ve nominated your book to be read so they can like your post.
  • And, finally be sure to let us know you submitted your book for consideration. Simply tag us in your pitch by including in the post or using the hashtag #Lulu.

We wish you the best of luck and hope to see your book on Mr. Zuckerberg’s 2015 reading list.

Self-Publishing Book Expo Recap

This past weekend, was proud to once again be a sponsor of the Self-Publishing Book Expo (SPBE), which is now in its sixth year and was held in New York City. Originally created for authors considering self-publishing as an alternative to traditional publishing, the expo has expanded and now features lectures, panels and workshops targeting both novice and experienced independent authors.

This year, two members of our team and a author participated in panel discussions throughout the day. Dan Dillon (Product Marketing) led discussions on Team Building, Advanced Marketing and participated in the Ask an Expert panel. While Dan was sharing his expertise, I manned the exhibition booth and moderated the Formatting panel discussion. Even more exciting, author Pascale Kavanagh, author of Fish Tails & Lady Legs, was a featured speaker in the Romance Authors’ workshop.